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NY Times to Launch New Digital Venture ‘The Upshot’

NYtimes buildingThe void at The New York Times that was left by the departure of Nate Silver and his popular FiveThirtyEight blog will be filled by “The Upshot.” Quartz reports that’s the name of the paper’s new data focused venture, which will launch this spring.

The Upshot will be led by David Leonhardt. He’ll be overseeing a team of 15, including three graphic designers who will make things look pretty. Numbers and analytics can be intimidating, so The Upshot is going to do its best to present them in an easily digestible format.

“The idea behind the name is, we are trying to help readers get to the essence of issues and understand them in a contextual and conversational way,” Leonhardt told Quartz. “Obviously, we will be using data a lot to do that, not because data is some secret code, but because it’s a particularly effective way, when used in moderate doses, of explaining reality to people.”

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