TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Pop-Up Magazine and ESPN The Magazine Treat New York Right

Sorry for the image quality, we weren't technically allowed to take pictures. The risks we take for you!

Last night we had the pleasure of witnessing Pop-up Magazine’s first “live issue” in New York. The collaboration with ESPN The Magazine didn’t disappoint. We didn’t quite know what to expect when the lights went down in NYU’s Skirball Center for The Performing Arts, because, well, what the hell is a “live magazine?” Turns out, it’s a lot of fun.

The evening featured a slew of presenters, and each person performed an original piece for that night only. Much like a magazine, it began with shorter performances in the beginning, with longer pieces to follow.

The best part about the night was how each piece was so personalized. There was “Data,” by Neil Janowitz. The stage was completely dark, aside from a long beam of light. Then, from out of nowhere, Janowitz ran – in tiny shorts – and jumped across the beam. The reason? He was illustrating how long the world record for the long jump was.

“How-To,” by Alyssa Roenigk, was a short about the best way for fans to streak sporting events. For that, a man ran through the crowd in just a thong. Highlight or lowlight – you decide.

Others made use of the big projection screen on stage. Andrew Kuo had a collection of hilarious infographs on the screen, like one that illustrated all the time he spent thinking about the Knicks, as shown here.


One of our favorite features from the night was “Family Business,” by Daniel Engber. In his performance, we learned that Philander Rodman, Dennis Rodman’s estranged father, has a book (well, it’s a Microsoft Word doc) called As Dad as I Wanna Be. If you didn’t know, Dennis’ book is titled As Bad as I Wanna Be.

Oh, and we didn’t even mention that at one point in the night, they shot t-shirts into the crowd. Just amazing.

The night closed with ESPN’s Gary Belsky explaining that he loved working with the Pop-up Mag people. Judging by the roar of applause for all the presenters, other magazines should look into joining the fun.

Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now!