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The AP Unveils New Wacky Logo

On the right is the Associated Press’ brand new logo. The design — the first update in 30 years — is part of an overhaul of the AP’s brand. A new website is launching next month, too.

“This new look, from logo to color system, translates to AP’s growing portfolio of digital products and platforms, and distinctively relays our role as the definitive source for news,” said Tom Curley, the AP’s President and CEO, in a press release.

If we had known the AP was going to unleash something so radical on us, we would’ve taken a Valium before opening the email. All kidding aside, it is a bit nicer, right? After all, this is the AP we’re talking about, it’s not like they could’ve went too crazy with it. Adding a mascot or something probably would’ve put a dent in its credibility.

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