Yesterday was The Awl’s second anniversary, and late last night, one of its founders, David Cho, took to his Tumblr to discuss the accomplishment. It was a rare moment from Cho because, as he notes, the people behind the site have purposely avoided the self-congratulatory tone that has taken over the Internet:

What I mean to say is that the current rules in place to win at having a New York internet publishing entity are stupid and wrong, both in terms of perceived and actual success.

For the former, perceived success, it’s all about getting attention and talking about how great you are, all of the things that I said I hated above. It’s not about actually doing anything, or building an audience, or making money, it’s about interacting with a lot of insufferable people who overvalue their own importance and want other people who overvalue their own importance to write about their collective overvalued importance.

“Stupid and wrong,” might be the best way to describe New York media that we’ve ever heard. Present company excluded, of course.