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The New York Times Turns Off Automated Twitter Account

Most of the time The New York Times’ official Twitter account, @NYTimes, is automated. However, this week it’s being run by actual people. Liz Heron and Lexi Mainland are tweeting from the account as part of a test to see if having a human run it is better for the paper.

Heron tells Poynter that the change is in response to people considering the @NYTimes account to be cold and robotic:

[Allowing human users] is about changing the perception, and it’s about being a little more strategic about what we put out there — finding the most engaging content.

Of course having the Twitter feed run by human users is a good idea, and it’s easy to see why: People like to be engaged. After all, it’s called social networking, not whatever the opposite of that would be. Antisocial inner monologue? We’ll go with that.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.