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The New Yorker Names First Creative Director

The New Yorker has named Wyatt Mitchell its first Creative Director. Mitchell was most recently Condé Nast’s Digital Design Director. Pam McCarthy, Deputy Editor at the magazine, told WWD that a Creative Director was needed because the brand has expanded.

“Now so many new needs have exploded in so many different directions over the last 18 months that we needed something more,” explained Mitchell. “Wyatt’s command of digital technology, like his command of print, is so strong and is sure.”

Mitchell will join the New Yorker by the end of the year.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.