Back in July, Time Warner’s Jeff Bewkes said that the new CEO of Time Inc. would be an outsider, and as time goes by, it looks like he’s keeping that promise. There is nothing concrete yet, but Adweek says that Bewkes is considering four people to take over the magazine powerhouse.

Let’s review the gossip. The first name being mentioned is Wenda Millard, Co-Owner, President, and CEO of MediaLink. Millard decided not to comment on the speculation, meaning people will only speculate more. Tom Freston is another candidate. But he runs Bono’s charity, and everyone knows you don’t walk away from Mr. Sunglasses, so Freston is probably a long shot. A third person being considered for Time Inc.’s CEO spot is Richard Zannino, a man who once ran Dow Jones & Company. He too shot down a request for comment by Adweek, so keep him in mind.

Finally, there is Eileen Naughton, who now works for Google, but has a previous connection to Time Inc. as a former President of Time. Doesn’t Google have jungle gyms in their lunch rooms or something? Yeah, Naughton isn’t leaving that.

Of course all those names are based on gossip and information from unnamed sources, so we wouldn’t be surprised if none of them end up at Time Inc. That’s just the way these things work.