Wenner Media Withdraws from MPA for Second Time
Wenner Media has quit the MPA, magazines’ trade association, for the second time. The publishing house first left the MPA in 1990, pledging only to rejoin if the organization dedicated itself to a revitalization, reports Ad Age. In 2010 Wenner came back, but that stay is over now.
Wenner Media hasn’t offered a reason for its second departure, but it does coincide with the “Power of Print” ad campaign — which was spearheaded by Wenner — ending.
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