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When One Michael Wolff Rumor Dies, Another is Born

Last Friday we told you that Adweek’s Michael Wolff wasn’t getting fired even though there were lots of rumors swirling that he was. Well now that the “Wolff is dead” gossip has dissipated, WWD has started a new one: Wolff isn’t being fired, but now he might quit!

An “insider” told WWD, “Michael talked to Jimmy [Finkelstein]. Jimmy said he is not firing Michael and is confident they can work out their differences. Michael seems less confident.” Dun dun dun!

The story — that Finkelstein wants Adweek to go back to its roots and Wolff wants the title to explore more — remains the same, and Wolff has never mentioned wanting to leave, but hell, why not start up another rumor? It’s certainly more exciting than the truth.

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