TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wired Raising its Rate Base

One of the few magazines to gain credibility in tablet form was Wired. People loved the magazine’s app when it launched, and it continues to be a hit. So much so that Wired is raising its rate base, backed by the app’s popularity.

Adweek is reporting that in January, Wired’s rate base will be boosted by 25,000, up to 800,000. That’s thanks in part to the app, but also to stronger print sales:

Wired’s newsstand sales were soft for the first five issues of the year compared to the average for last year. But print subscriptions have been strong. And in the second half of last year, single-copy sales were up 28.2 percent over the same time period a year before that, helped by digital sales.

A bump in the rate base is music to advertiser’s ears, and making advertisers happy is always a good idea.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!