If you’ve been reading FishbowlNY for the past year or so, you know just how much we love Businessweek. We consider it one of the best magazines published.

From the content to the covers, we’ve pretty much given a bear hug to Businessweek and we refuse to let go.

That’s why we’re a bit disppointed in the latest issue’s cover. Plastering “exclusive” over it is just obnoxious. Because as we all know, no one cares about exclusives.

But hey, Businessweek is money about 90 percent of the time, and the interview with Tim Cook is a good read, so we’re not going to get too caught up in this bad cover.

Also, it’s not really exclusive, since Cook is speaking with Brian Williams on NBC tonight.