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EXCLUSIVE: Vocus State Of The Media 2011: Patch Rises, iPad Dominates

We got our grubby hands on Vocus’s State of the Media report a couple days early, so if you’re interested in hearing what 2011 holds for media, read on.

  • In 2010 in the news”paper” world, 151 newspapers, mostly weekly, folded, while 724 news outlets, all but 36 belonging to Patch.com, launched. (That 151 number is about half of what it was in 2009, when more than 300 newspapers, including a number of once-prominent dailies, bit the dust.)

    That’s right: Patch started 688 sites in 2010, each with its own editor and staff of freelancers.

    Meanwhile, of the 36 non-Patch newspapers that launched, 18 were print products and the others were newspapers minus the paper, like the Connecticut Mirror, the Tuscon Sentinel, and the much-lauded Bay Citizen.

    Magazines, TV, and social media after the jump…

  • In magazines, the trend of closures shifted from consumer magazines (in 2009) to trade publications in 2010, while consumer magazine launches are back up. “Many of the launches,” the report says, “were in the health and food niches, including Dash, Athlon Sports, Yum Food & Fun, Made Possible, and Where Women Cook.” Prediction from Vocus staffer Rebecca Bredholt, managing editor of magazine content at Vocus Media Research Group: print magazines will provide less unique and paid-for content in print.
    “Forbes picked up the mantra that several other business and trade magazines have: get ‘experts’ to write articles so we have less content to pay for,” she says. “Then, take whatever content you can get your hands on and spin it into as many platforms electronically as makes sense.”

    Another prediction: expect digital and mobile to grow even further. More tablets are hitting the market and so we should see new ways of consuming content any day now.

  • In TV news, there were fewer job cuts (only ABC made major layoffs in 2010) and more than 60 stations added a 4:30 a.m. newscast (not necessarily adding more staffers though).
  • And, surprise surprise, in 2010 social media continued to dominate the discussion. “InStyle magazine has demonstrated its social media knowhow by posting links to new stories and announcing clothing sales and coupons on social media platforms, notes Rebecca Bredholt. ,I would also say that a lot of magazine editors are now on LinkedIn and are willing to connect with PR people there—more so than Facebook or even Twitter,, she says. And social media will continue to grow: in 2011, the Association of Magazine Media will even host a conference on social media.”

And here’s the money shot – the number of newspaper closures in 2010. Sorry, weekly papers.

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