Well, that might be a bit of an oversimplification, but based on the comments on some of our hack vs. flack posts, we have a feeling that some PR vets will sympathize with Matt Lauer‘s general antipathy toward reporters and “the media” in general (ignoring the fact that he is one of the media’s most visible faces).
The biggest complaint Lauer mentions in his new Esquire interview is an inability to manage the message surrounding the sad departure of one Ann Curry from The Today Show. This makes sense, because his likability ratings took a nose dive after that incident. Here are some of his most interesting quotes.
On working in media:
I had five jobs in a row where I was either fired or canceled…After the fifth time, if you don’t look in the mirror and ask yourself some really serious questions about whether you’re cut out to be in this business, you’re an idiot.
On rumors that NBC staffers lost their jobs because he wouldn’t take a pay cut:
I have never seen the amount of money I make reported correctly by the media.
On the challenges of message control:
The way the media treated what happened with Ann Curry was a disappointing learning experience. I was disappointed by the laziness of the media, the willingness to read a rumor, repeat that rumor, and treat it as a fact. And yet, what were my options?
When you punch a guy with four Budweisers in him, he tends to go down a lot faster than a guy who is stone sober.
Do we agree with Matt’s conclusions (beyond the last one, which is totally true)?
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