TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rob Ford Discussed His ‘Weight Issues’ with Matt Lauer

You might not believe it, but Rob Ford has both a PR team and a damage control strategy, as revealed by this morning’s less-than-revealing interview with Matt Lauer (who sometimes plays a journalist on TV).

This case study might  be more relevant to the field of psychology than media relations. While Ford admits to the whole crack-smoking thing, he seems determined to downplay it by focusing on more important issues like…his weight. Don’t worry, he’s been “training every day.”

He then tries to convince Lauer that drugs don’t affect his ability to do his job, saying:

“Come back in six months. If you don’t see a difference, I’ll eat my words.”

Way to undermine your daily training regimen. Do words have a higher calorie count if they’re not true?

At the very least, we may have a winner for Ford’s re-election campaign tagline:

“No terrorist attacks occurred while I was bingeing.”

Mediabistro Course

Brand Writing

Brand WritingStarting November 5, learn how to expand your brand with strategic marketing copy! Taught by an award-winning content creator, Julian Mitchell will give you the tools to create powerful, seamless messages across multiple platforms and help you to determine the most effective ways to communicate with your customer. Register now!