AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Rob Ford Discussed His ‘Weight Issues’ with Matt Lauer

You might not believe it, but Rob Ford has both a PR team and a damage control strategy, as revealed by this morning’s less-than-revealing interview with Matt Lauer (who sometimes plays a journalist on TV).

This case study might  be more relevant to the field of psychology than media relations. While Ford admits to the whole crack-smoking thing, he seems determined to downplay it by focusing on more important issues like…his weight. Don’t worry, he’s been “training every day.”

He then tries to convince Lauer that drugs don’t affect his ability to do his job, saying:

“Come back in six months. If you don’t see a difference, I’ll eat my words.”

Way to undermine your daily training regimen. Do words have a higher calorie count if they’re not true?

At the very least, we may have a winner for Ford’s re-election campaign tagline:

“No terrorist attacks occurred while I was bingeing.”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!