public-relations

What Journalists Should Know Before Switching to PR

'Get ready to have that ego and personal identity tested'

For those journos who are ready to say “so long” to whittling word rates and chasing checks, we decided to address (and sometimes debunk) a few of the most common myths about jobs in the PR biz. As it turns out, while the transition is rarely seamless, many seasoned PR pros have made the leap—and…