Layoffs tend to be caused by a myriad of events that have absolutely nothing to do with you. (It’s not your fault if the company gets sold or the CEO embezzled all of this year’s profits.) But getting fired, well, that’s a whole other animal.

The causes for getting dismissed can be traced back to anything from poor work performance to a drunken encounter at the office Christmas party. Offensive social media posts have even been known to take some of the blame. But the good news is that just like layoffs, getting fired can sometimes come with a few warning signs. So, prepare to pack up your personals if you spot any of these telltale signs.

You Were Warned

If you’re not very good at your job, odds are that your boss isn’t going to keep paying you to do it. Some companies (typically very small ones) may simply let you go without giving you any clear indications that your job performance was lacking. But larger companies usually have a very strategic protocol for calling attention to bad performances.

It often takes the form of highlighting the problem with a deadline to fix it—a sure indication that the end may be near. “It shows that they are putting a limitation and direct expectations on your performance,” says Lisa DiVirgilio, an HR software consultant. “If you cannot meet that within the timeframe, there is a good chance that it is not a solid fit between you and the position.” The time expectation can vary, so you may choose to use that time to improve your performance…or circulate your resume.

Fewer Responsibilities

There’s nothing to fear from the occasional light workload day. It should be celebrated with a long lunch or catching up on half a dozen John Oliver segments on your iPhone. But beware if those lighter days begin to get more frequent—especially if everyone else around you seems to be extremely busy.

“If you find yourself with less work than normal, to the point where you question what to do with your day, you might be in a dangerous spot,” says DiVirgilio. “Your boss may be reassigning your responsibilities to other individuals before removing you from the team.”

This (permanent) break in your responsibilities is actually designed to keep the workflow chugging along with fewer speed bumps after you’ve been dismissed.

Temperature Changes

Has a brisk cold front settled around your cubicle lately? Have co-workers who were formerly very chatty stopped making eye contact and seem to scurry away when you walk into the break room? “If you get the sense that your colleagues are steering clear of you, they may know something you don’t,” says Amanda Augustine,” career advice expert for TopResume.

While notifications about impending pink slips aren’t typically circulated to everyone in the office, secrets can be very hard to keep. This means that at least a handful of people who shouldn’t know that you’re about to get fired (people who are outside of human resources or who aren’t even in your department) probably do. And since it’s hard to have a friendly chat with someone who’s marked for dismissal, the easier thing to do is just avoid that person altogether.

But getting iced out isn’t the only temperature change that could indicate an imminent change in employment status. Sometimes the thermostat can swing too far in the opposite direction.

Jenny Larsen, career development expert and owner of 2:10 Consulting, notes that sometimes employees (including your boss) can develop feelings of guilt once they’re made aware of the fact that you’re about to be fired. This can lead to behavior that’s a bit out of character, like acting friendlier than normal for no apparent reason.

Changing of the Guard

Nobody likes change, especially when it comes with a pink slip. But dismissals can sometimes happen when a new manager is hired to lead the team.

“It’s not uncommon for a new executive to come in and clean house,” says Augustine. She notes that stress levels can sometimes be high in an office when a new boss shows up, but the arrival of a new body in the cockpit is no reason to panic.

However, if the new boss has settled in, the tension persists and she’s spending a lot of time behind closed doors with people in the human resources department “remain on high alert,” she says.

Teamwork is Not Making the Dream Work

Meeting fiscal goals isn’t just for the advertising sales department anymore. These days, no matter what section of the company you work in (marketing, editorial, public relations, etc…) odds are that there is some type of numeric goal that your department is required to reach. So, if the team’s organic click numbers are down by a large margin or a major project the team’s been working on goes south, it might be a sign that your job security is in danger, says Augustine.

In order to spot brewing trouble ahead of time, she recommends understanding which metrics matter most to the work you’re involved in. Then, take a good, hard look around the office to try and get a sense of how people are working and feeling. “If company morale is at an all-time low, and you’re losing faith in your department head’s ability to turn things around, proceed with caution,” says Augustine. You, and perhaps your entire team, might be headed for the unemployment line.

Robert McGuire, currently publisher and editor of Nation1099.com, and owner of McGuire Editorial & Consulting, once worked as a reporter at weekly newspaper publisher, Community Newspapers, Inc. One thing that’s stuck with McGuire from his tenure at the paper, was the authority of the staff’s junior-level fact checker.

“She could pull the brake on the train in ways nobody else could,” McGuire recalled. “Even the desk editors were afraid of her. They had worked on and approved stories that now someone less senior had the power to shove right back at them and say, ‘We can’t print this.’” Ouch.

Just the Facts, Ma’am

So what does a fact checker, or researcher, do exactly? They check facts, sure. But what’s that really mean? Like, what facts? What are we talking here, Reese Witherspoon’s government name or how many times 50 Cent got shot? Gigi Hadid’s diet? Or the stats and statements candidates make during a presidential debate? The short answer: all the above. Fact checkers verify it all, even the seemingly obvious.

Fact checkers help a source of news or information maintain credibility and integrity, says Jake Tully, editor in chief and de facto fact checker of a popular trade website. “They ensure that writing isn’t just good, but that it is also factual.”

To that end, McGuire tells his team not to take anything for granted. “If the source says [his] name is Bob, ask how it’s spelled”—a lesson McGuire learned the hard way, as an obituary writer. “The first time it’s your fault that a misspelling of the deceased or of their bereaved shows up in print, you learn how important it is to check everything,” he added.

The Devil’s in the Details

In fact (pun intended), sometimes the lighter stuff is tougher to verify than hard news. “Because all of the material can seem less significant, the story lies in the small details,” says Sharmila Venkatasubban, BuzzFeed copy editor . “And in pieces that involve celebrities, the most minute details can be really important.” In pop-culture writing, misidentifying the type of shampoo a celebrity uses or the car she drives is big, as those particulars could be the result of contractual brand obligations.

Fact checkers verify all the facts and claims in a story are accurate and represented fairly, says Venkatasubban, who splits her time between copy editing and fact checking. This involves reading through a reporter’s notes, audio, and transcripts. Checking court records, video footage, research documents, any materials that the reporter used (or didn’t) in researching and reporting on a piece is imperative.

“Fact-checkers also look for holes in stories. They research sources to make sure they don’t have their own conflicts of interest and what they’re providing can be relied upon. And they read very closely on a sentence level to make sure the research and reporting [haven’t] been framed in a way that makes for good copy but doesn’t represent what exactly the reporter found. This involves what is often described as reporting in reverse,” adds Venkatasubban.

Learn what facts to check and where to check them by enrolling in our upcoming Fact Checking course. Sign up to be notified when the course launches and get our early-bird discount.

Attribution is Everything
Publications rely on fact checkers to help them maintain their credibility. Of course, writers and reporters bear responsibility too. If they write it, they better be able to attribute it. Submitting notes accumulated while writing a piece, a list of credible sources (sorry, Wikipedia doesn’t count), and source contact information may be required. But not every publication uses fact checkers.

“Many magazines, particularly those that publish longer reporting, employ fact checkers,” says Venkatasubban. “News desks that publish breaking news and shorter stories—that are responding quickly to the news cycle often don’t.” This may explain why many newspapers don’t use fact checkers, though some have a research department that may assist with investigative pieces with longer turnaround times.

“For many industry-specific sites, specifically those that are not entertainment-related, I think the reporters themselves are policing their own articles,” offers Tully. “Certainly, the larger news sources have a department or team dedicated solely to fact checking, but I suspect that many other writers are doubling up on their duties. I don’t predominantly consider myself a fact checker, per se; it’s more of an inherited duty.”
Politically Correct
But mags aren’t the only game in town for fact checkers. There’s plenty work for those committed to verifying the veracity of political claims at outfits such as Politifact, a Tampa Bay Times offshoot. The process at Politifact is a bit different, but the mission is the same: truth telling.
A typical day for a fact checker at Politifact begins with reviewing the news and checking out a list of factual claims, usually gathered by interns who comb transcripts of TV interviews, explains Bill Adair, Politifact’s founder and former editor. Reporters reach out to the person who made the statement, or that person’s press secretary, and request background to verify any claims made.

This evidence is usually government data or a report from a think tank, explains Adair, also a Knight professor of the practice of journalism and public policy at Duke University and director of the DeWitt Wallace Center for Media and Democracy, the school’s journalism program. Next, the fact checkers find their own sources—independent experts whenever possible—and start their check.

The process is similar at Verbatim, the fact-checking arm of nonprofit, nonpartisan collaborative political encyclopedia, Ballotpedia. First, freelance researcher Kent Klein gets assigned a claim made by an elected official or other public figure. He researches the claim and then assembles an outline in which he answers a series of questions posed by editors, including whether the claim can be proven or disproven and who’d be interested in the outcome.

Truth Seeking
Klein is quick to point out that fact checkers—at least at Verbatim and other such projects—aren’t on a witch hunt. They’re not conspiring to take someone down. “Contrary to what some may believe, reputable fact checkers do not have a partisan agenda, but are simply interested in finding the truth.”

As is any fact checker worth his or her salt. Because the fact of the matter is (yep, another pun intended) good journalism can’t exist without stone-cold facts.

For more in-depth lessons on fact checking, and an exclusive discount for being first in line, click here to be notified when our Fact Checking course launches.

These days you’d be hard pressed to find a job in media that doesn’t list “analytics” as a required skill. You may be applying for a copywriting gig, a job as a social content producer or even a reporting role, yet your creativity and ability to communicate a message are no longer enough.

You probably won’t be asked to develop complex models and forecasts in these roles, but at the very least you’ll be expected to analyze the performance of your work across major channels.

Considering the important role that social media plays in driving traffic and engaging your audience, being able to analyze your social performance is enough to confidently show that you know “analytics.”

While the term sounds very official and math-y, there’s no need to be intimidated. If you know how to read numbers, ask the right questions—and make a plan of action based on the answers to those questions—you can learn to analyze social media data.

However, before you can create actionable social analytics reports you need to recognize and understand the difference between metrics and analytics. Here, we’re breaking it down so you can turn your social metrics into insights that will help you focus your efforts and improve your social marketing success.

What are social metrics?

Metrics can be thought of as The What—What did this social post do for the business? How many people saw it or engaged with it?

There are a number of social analytics tools that can provide you with metrics. Each social platform has its own built-in analytics tool. The terminology used and metrics provided differs from channel to channel, but for the most part they can all fall into one of three categories:

1. Reach (impressions, # of people who saw your post, # of times your brand was mentioned, # of followers)
2. Engagement (likes, shares/retweets, comments/replies, clicks, video plays)
3. Conversions (downloads, sign ups, sales, new followers)

Social Reporting Tools

Not all of these metrics are native to the various social platforms. However, there are third-party tools like the web analytics system you use on your website, or tools that consolidate reporting from various channels. Regardless of where you get your metrics, it’s important to understand that these numbers are just that, numbers. They are simply data points.

They are useful for letting you know what is happening and what is changing over a period of time. These numbers and trends are fairly easy to access and it’s also quite simple to put them into a clean report with a bunch of official looking graphs.

The built-in tools on the most popular platforms, like Facebook, Twitter and LinkedIn, provide these reports out-of-the-box, which you can easily export. While these built-in tools are given names like “Insights” or “Analytics” they aren’t actually analytics reports or insightful at all. They are just social metrics reports. And the problem is that there isn’t much value in tracking or reporting on these numbers if you’re not going to analyze them or act on them.

What is analytics?

If metrics are The What, analytics is the So What? Knowing if a number is high or low, or if it went up or down since the last time you reported on it is not enough. You need to be able to answer: why? So what if more people clicked on your content than last month? So what if you got fewer likes on your tweets? Why did this happen?

The true value in collecting social media metrics is knowing what you can do with the numbers. It’s less about pulling the numbers together and more about making sense of those numbers and how you’ll use them to make more decisions. This is social media analytics.

How to analyze social media data

The first and most essential step to measuring social media success is to determine the goals of your social marketing strategy. Are you trying to drive traffic to your website? Increase brand exposure? Drive sales? If you don’t know what you’re trying to achieve, it doesn’t make sense to measure anything.

Once you know what you’re trying to achieve, you’ll know what metrics matter for your goals. This is important because some of the platforms, like Facebook, give you so many data points that you can waste a lot of time examining and reporting on numbers that have nothing to do with your goals.

It is a waste of time to report on metrics that don’t support your goals. The ones that do matter are called Key Performance Indicators (KPIs). If you know what you’re trying achieve, you’ll know what KPIs to pay attention to. For example, if you’re trying to drive more people to your website, reporting on your follower growth is pointless. Your number of followers may not translate to website visitors, so you’ll want to consider if this number is necessary to track.

Ask the right questions

Now that you know what KPIs to pay attention to, you can start to ask the questions that will help you make sense of (and take action on) the data in your social metrics reports. Here are a few questions you might want to ask (and answer) when reviewing each report:

• Did my plan work?
• If it worked, why?
• If it didn’t work, why not?
• What should I do differently?
• What should I do more of?
• How can I do better?

The answers to these questions are not in the numbers. The numbers can help lead you to the right answers. But you’re going to have to put a bit of thought into it.

If your numbers went up from the previous period you need to try to answer why this happened. Did you do something differently this period vs. last period? Is there a common thread amongst the posts that did well vs. the ones that didn’t?

There’s no guarantee that you’ll answer correctly, but the answer will lead you to a plan of action and that’s what you really want out of social media analytics. There’s no sense in tracking metrics, or reporting on them if you’re not going to try to influence them with future actions.

For more in-depth lessons on this topic, check out this 4-part Social Media Analytics course.