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Interview Tips

Interview Body Language: Expert Tips to Project Confidence and Land the Job

See how to make nonverbal cues work for you—rather than against you

job candidate shaking the hand of a hiring manager
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
4 min read • Originally published July 19, 2016 / Updated March 19, 2026
John icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
4 min read • Originally published July 19, 2016 / Updated March 19, 2026

You’ve prepped for your interview—done your research, studied up on the tricky questions the recruiter or hiring manager could ask you—but is your body language going to ruin your chances of getting the job?

The old saying is true: Actions speak louder than words. To help yourself project the most positive mannerisms—and to up your chances of going from candidate to new hire—check out this expert advice from hiring managers in the media biz on what body language to adopt in your next interview.

1. Give a Firm Handshake

Whether we want to admit it or not, says Diana Marsh, EVP at marketing and tech firm The A Group, first impressions are huge in an interview. And for Marsh, it all starts with the handshake.

“If you have a weak handshake and don’t look me in the eye, I have a hard time not writing you off from the beginning,” says Marsh.

To start off on the right foot, Marsh says your handshake should be firm, and should stay consistent whether you’re shaking the hand of a man or a woman.

2. Don’t Overthink the Eye Contact

During your interview, you might have found yourself silently thinking am I staring into their eyes too much? Is this an abnormal amount of eye contact? Should I look away?

Sherrilynne Starkie, EVP of integrated communications agency Thornley Fallis Communications, says there’s no such thing as too much eye contact. So rather than worrying if you’re staring too long, or not enough, Starkie says to just relax, and not to be self-conscious about your eye contact.

“I think overall you just want to be natural,” says Marissa Grey, creative talent director at Critical Mass. “The most important thing is not to answer a question while looking away.”

3. Sit Up Straight

Mom was right about this one: Slouching is bad for your health, but it can also make you look lazy or sloppy in an interview, two traits interviewers try to avoid in employees at all costs.

“However, canny interviewers will not judge a person on his or her posture alone, but in the context of the whole interview,” says Starkie, “That said, it never hurts to sit up straight.”

4. But Don’t Be Too Rigid

Just as poor posture in an interview can work against you, so can being on the opposite side of the spectrum: Appearing too rigid.

“Concentrating on keeping straight might make it difficult to listen to questions so that you answer them fully and naturally,” says Starkie. Her advice? “Be yourself. Your best self.”

5. Lean Forward

For Marsh, the ideal way to sit at an interview is leaning in. “During the interview, leaning in shows that you are engaged in the conversation and what I am saying is important to you,” she says.

On the converse, leaning back can project the image that you are too comfortable, not interested or overconfident. “Last person I want to hire is someone that is not engaged from the beginning of the interview,” says Marsh.

6. Keep Your Body Open

It’s common wisdom—but no less true—that crossing your arms in an interview is a surefire way to send a “closed off” vibe to the interviewer, says Grey.

“The point of an interview is to have an open flow of communication,” says Grey, “your body language should reflect this.” So rather than opting for the crossed arms, check out our next tip to see the best alternative.

7. Fold Your Hands

Google “what to do with my hands during an interview” and you could get a little overwhelmed with all the contrasting advice.

“Keep your hands neatly folded on your lap,” Grey suggests. This will help you avoid talking too much with your hands, or worse, fidgeting.

8. Relax Your Voice

Our nerves can get the best of us in an interview, making our voice feel jumpy or high pitched. First of all, it’s important you don’t worry too much about this. “Most of us have been there ourselves and totally understand job interview nerves,” says Starkie.

To wrangle your nerves, Starkie recommends breathing slowly and deeply when the interviewer is talking to help you relax. And if you’re offered a glass of water, Starkie says to take it as sipping a drink can help calm yourself.

9. Nod Throughout

When the interviewer is talking to you, don’t just sit there staring back motionless. Rather, nod your head along with what they’re saying.

“Nodding your head is an indication that you are listening to what I am saying—you are following me,” says Marsh. “It’s very important as I want someone who is interested in the job and is truly listening to what I have to say about the position and the company.”

10. Make a Strong Exit

So you crushed the interview, and now all you have to do is book it to the door and enjoy the day. But wait! How you leave the interview is just as important as the rest of your time there.

“Shake the interviewer’s hand—make sure it’s a strong handshake!—and let them know you enjoyed meeting with him/her,” says Grey.

Then you can confidently make your way towards the exit knowing you concluded the interview just as strong as you began it.

Topics:

Get Hired, Interview Tips
Get Hired

Getting Your Resume Into Human Hands: How to Use LinkedIn & Twitter to Bypass the Black Hole

Skip past the overstuffed application inbox with these social cues

resume being placed into recruiters hand
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
5 min read • Originally published February 5, 2016 / Updated March 19, 2026
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
5 min read • Originally published February 5, 2016 / Updated March 19, 2026

These days, simply applying via a job site and hoping for the best is like trying to get a date by slipping your phone number in with the junk mail.

Assuming you don’t already personally know someone who works at your target company, how do you get your resume past the front door and into the hands of a live human being who actually cares?

Enter social networking, where sites like LinkedIn and Twitter can help you locate an insider at your target company. One of your connections may even work there, unbeknownst to you.

Making “Friends”

First, go ahead and submit your resume through whatever front door email address or job site is recommended—you need to get into the official HR system.

Now, it’s time to get crafty. Find your target company’s official website. You can also get staff information from sites including Hoovers.com and Venture Beat Profiles.

Often these sites will have a staff page under the About Us or Contact Us section. Look for someone in the division you want to join and/or a human resources manager. If they list email addresses, consider yourself lucky. Write a pleasant email as modeled below.

If you only find names, continue to the next step. If you can’t even find a name, try typing “Human Resources Manager, X Company” into a search engine. Sometimes you’ll find a hiring announcement for the contact or a conference he attended.

Type that person’s name into Facebook or LinkedIn and see if he pops up among your existing connections. If you’re lucky enough to already have mutual colleagues or friends, ask your friend to virtually introduce you.

LinkedIn is your best bet as it shows you how professionally related you are to other members, even if that connection involves several Kevin Bacon–like degrees of separation.

If someone at the company you’re targeting is a friend of a friend of a friend of a friend, LinkedIn will show you…and it’s a start.

If you can’t find the person on those sites, just try Googling his name.

Some may find this kind of search-and-discover method annoying, so be gentle. Others may actually be impressed.

Vicki Salemi, a HR veteran and author of Big Career in the Big City: Land a Job and Get a Life in New York, says, “If you’re gunning for a job in media, what better way to show your future employer your savvy researching skills than getting on their radar screen with a little hard work and ingenuity?”

Here’s a sample note to send to this virtual job-search-guardian-angel. Remember: You’re just asking for help in the form of a referral; you’re not asking this person to personally consider you or review your resume.

Hi (Name),

I see we both know (friend’s name). I hope you don’t mind my boldness, but I noticed an opening at (your company) for which I consider myself a perfect match, given my skills and experience. Can you help me get my resume into the hands of the right person? I can be reached at (email address). Thanks so much for your help!

(If you have no mutual friends, just write the same note without the first line.)

In Good Company

If you only have the name of the company, search Facebook and filter your results by “People.” Only people who work there will bother listing it as an affiliated “network.”

If the company has a Facebook “group page” or “fan page,” become a fan or member and look at the page’s administrators or other fans for people who might list the company in their network—a sure sign of a human employee.

Roberta Chinsky Matuson, a job search mentor and the CEO of Matuson Consulting, recommends using Facebook even more broadly, but to be careful.

“Remind your friends on Facebook that you are looking to make connections,” she says. “However, if your job search is confidential, you are best off sending personal messages to limit the likelihood that your current employer will find out about your search.”

Also, make sure your own Facebook page has nothing offensive on it, or at least adjust your privacy settings to put your best public face forward. Don’t allow prospective employers or colleagues to see anything on your Facebook page that you wouldn’t want known during an interview.

Of course, there’s no guarantee your new “friend” won’t just refer you to that stuffed inbox anyway, but most of the folks I’ve contacted this way are happy to help as long as you limit their hassle.

In other words, don’t ask them for more information, to vouch for you or to consider the resume themselves. You just want their help to get your resume “into the right hands.”

Twitter Tactics

If you see a job posted on Twitter, “contact [the page administrator] and ask who the hiring manager is; it works 25 percent of the time,” says Adriana Llames, a career coach and author of Career Sudoku: 9 Ways to Win the Job Search Game.

Salemi agrees Twitter is a valuable tool for job-seekers. “Most recruiters are on Twitter right now, so it’s important to start developing an online relationship with them so they know who you are,” she says.

“Retweet their posts, send them friendly little tweets—nothing as blatant as “hire me” but instead, tweet an article and let them know it may be of interest to them.”

With patience, tenacity, luck and a friendly writing style, you could soon be sending your resume to a real, live human being instead of an email address.

When it comes to professional networking, keep your friends close and your “friends” closer, and soon those other job hopefuls could be eating your virtual dust.

Ready to take your resume and job hunt to the next level? Check out Mediabistro’s Career Services, where our career experts transform your resume, cover letter and social profiles into a professional package employers can’t resist.

Topics:

Get a Media Job, Get Hired, Resumes & Cover Letters
Journalism Advice

Best Websites for Freelancers: Tools for Getting Paid, Managing Projects & Finding Gigs

From finding gigs to getting paid, here are the sites you need

Websites for freelancers
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
4 min read • Originally published September 7, 2016 / Updated March 19, 2026
Katie icon
By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
4 min read • Originally published September 7, 2016 / Updated March 19, 2026

When you’re freelancing, a lot goes into finding freelance gigs, managing projects, invoicing clients and showcasing your future-gig-landing work samples. Fortunately, there are plenty of sites that can help—like the ones below.

So check ’em out, bookmark your favorites and take advantage of these awesome services that’ll make your freelancing life a little easier, and hopefully more lucrative.

Getting Paid

When it comes to billing the client, you want your invoices to be easy to understand, simple to track and—most important—effortless for the client. Here are a few options that offer all of that.

1. Harvest

Harvest is a time tracking and invoicing site that makes it super easy to create and send bills to clients. One great feature: You can integrate PayPal right into your invoice, so—if your clients are comfortable using PayPal—they can submit payments directly into your account.

2. Due

While Due also offers great invoicing capabilities, where it truly excels is in its digital wallet and e-payment options—including credit card payments. So if you’re looking for an easy way to manage payments, this might be the invoicing service for you.

3. Invoicera

Similar to the other invoice sites, Invoicera helps you track time and invoice clients, among other features. And if you have clients who are perpetually late on payments, you’ll love Invoicera’s late-fee feature which you can enable to help keep the cash rolling in, and on time.

Managing the Project

One thing you lose when you go freelance is that project manager to keep you on track with your deadlines, milestones and client meetings. To help, here are a couple websites that work as a quasi-project manager.

4. Trello

From a distance, it make look like a game of solitaire, but Trello is really a project management site that uses cards and lists to make it easy to visualize projects, ideas and due dates. And if you’re working on a team, you can invite others to collaborate on your Trello boards.

5. Solo

Along with invoicing and other payment capabilities, Solo offers users the ability to manage and analyze workloads. Another neat features are its client and prospect management tools, which allow you to keep tabs on who you’re working with, and where you might be able to gain more business down the road.

6. Asana

While Asana is designed more for team collaboration, it still works great as a project management tool for the solo entrepreneur. With features like tasks, projects and messaging, Asana is a great way to stay on top of your work while collaborating with other freelancers.

Showcasing Your Work

In order to gain trust and snag more clients, you’ll need a portfolio to show off your work. There are plenty of options out there when it comes to site design and hosting, but some are more user-friendly than others. Here are a few of our simple-to-use favorites.

7. Squarespace

Website builder Squarespace makes it easy to build a site that looks professionally designed. Each site is based off a Squarespace template and—good news—they have an entire section of portfolio templates. While most of the design work is already done for you, you can also go in and tweak design elements to match your tastes.  

8. Wix

Wix is a user-friendly website builder based on the idea of drag and drop templates. Features include slideshows, Instagram-like image filters and a function that makes it easier for your audience to share your content across several social platforms.

9. WordPress

A staple in the industry, WordPress is a great alternative for anybody looking to get a little more hands-on with their website building. You can find portfolio themes for WordPress on its site—it currently has about 30 options—and at places like Theme Forest.

Finding the Gig

Some freelancers say you need to spend 75 percent of your time looking for gigs, and 25 percent actually doing the work. That’s where freelance sites come in.

With the ability to showcase your work, testimonials from past clients and ratings, these sites help good freelancers—like you—build on the momentum of previous work to keep the gigs rolling in. Here are a few great options.

10. Contently

Founded on the idea of telling great stories, Contently is a software company that provides organizations with quality content.

If you have some solid writing samples, all you have to do is create a portfolio on Contently and you’ll be paired with suitable projects, when Contently finds a good match.  

11. UpWork

On UpWork, you can set up a client-facing portfolio, take tests to prove your skill levels, bid on writing projects and get paid. One of the best parts of UpWork is the rating system: Do enough awesome work, and new clients will see your stellar reviews. Keep at it long enough and you could earn the highly coveted “Top Rated” status.

12. Freelance Marketplace

Mediabistro’s Freelance Marketplace is where media pros go to find talent. Here you can create a portfolio, display your background and professional strengths and update as you go. Unlike other sites, where the gigs can span industries, the Freelance Marketplace has a strong focus in media, which can be great for those looking to find work within the biz.

Topics:

Go Freelance, Journalism Advice
Climb the Ladder

Video Game Writing: An Emerging Career Path for Content Creators

video game
By Mediabistro Education
5 min read • Originally published June 19, 2023 / Updated March 19, 2026
By Mediabistro Education
5 min read • Originally published June 19, 2023 / Updated March 19, 2026

In the evolving world of digital content, game writing is rapidly emerging as a thrilling and dynamic avenue for creative minds. The video game industry, already a titan in the entertainment sector, continues to grow, with new technological advancements opening up unexplored territories in interactivity and narrative design.

At the heart of this expansion is the role of the video game writer, a profession steadily gaining recognition for its integral contribution to game development. This article provides an overview of the role, the skills needed to excel, and a practical guide for those seeking to enter the field.

Understanding the Role: From Concept to Postproduction

A video game writer plays a significant role throughout the game production process, encompassing conception, preproduction, production, and postproduction.

Conception

In the earliest stages of game development, video game writers partner with design teams to shape the game’s genre and structure. The writing scope varies greatly, with narrative-intensive genres like role-playing games requiring considerably more writing input than action games. Thorough research and creative brainstorming become fundamental in this phase to set the groundwork for the narrative.

Preproduction

Once the game type is established, writers delve into crafting character backgrounds, overarching storylines, and level overviews. They also create intricate flowcharts outlining possible actions and different story paths, setting the stage for a multifaceted gaming experience.

Production

During production, video game writers create dialogue for cutscenes, quest text, and other writing materials. In narrative-centric games, they often collaborate with directors and voice actors during recording sessions, further influencing the game’s storytelling.

Postproduction

The postproduction phase involves meticulous proofreading and game walkthroughs by the writer to ensure narrative coherence and gameplay satisfaction. Changes or additions may be made to the text to allow iterative refinement before the game’s release.

Essential Skills for Video Game Writers

To excel in this field, you must possess certain skills beyond a passion for gaming.

  1. Writing: A strong foundation in narrative storytelling and creative writing is crucial. It shapes the game’s immersive experience and can often be the difference between a good and a great game.
  2. Game Playing: Understanding gameplay mechanics and player behavior is key. A good video game writer should anticipate player decisions and responses, enabling them to weave interactive and engaging narratives.
  3. Collaboration: Unlike conventional scriptwriting, video game writing is collaborative. Writers must be comfortable working in a team, merging their creative vision with that of designers, artists, and programmers.
  4. Coding: Basic coding knowledge and/or familiarity with game design processes can be immensely beneficial. This skill bridges the gap between the narrative and technical aspects of game development.

How to Become a Video Game Writer

Many successful video game writers begin their careers as freelancers before securing full-time positions at game studios. To build a rewarding career in game writing, follow these steps:

  1. Pursue Relevant Education: A bachelor’s degree in scriptwriting or creative writing can provide a solid foundation. Coursework in game design or coding can supplement your skills.
  2. Build a Portfolio: Demonstrate your writing prowess by publishing short stories or creating your own games and storyboards. A strong portfolio showcases your creative range and ability to apply it to the gaming medium.
  3. Network: Establish connections within the industry. Attending events such as the Game Developers Conference or joining associations such as the International Game Developers Association can provide valuable insights and opportunities.
  4. Gain Hands-on Experience: Look for entry-level positions or internships in game-related fields. Working on indie games with small teams can offer valuable hands-on experience and insights into the entire game production process.

The realm of game writing offers many opportunities for aspiring content creators. As the gaming industry continues to explore new frontiers of interactive storytelling, video game writers play a vital role in shaping these narratives and providing players with unforgettable experiences.

Developing Your Style

As with any form of writing, developing a unique and compelling voice is integral in game writing. Whether you’re writing an epic fantasy adventure, a chilling horror mystery, or an introspective indie game, your voice sets the tone and mood. Dive into various genres, experiment with dialogue and narrative forms, and continually refine your style.

Understanding Your Audience

Understanding your target audience is as crucial in game writing as in any other medium. Knowing what your players want, their expectations, and their gaming habits can significantly influence your storytelling style. Is your audience seeking a light-hearted, casual gaming experience or a profound narrative that provokes thought? Your narrative should cater to these expectations while providing enough surprises to keep them engaged.

Embrace Interactivity

The interactive nature of video games sets them apart from traditional media. Leverage this to create more engaging stories. Give your players choices that impact the storyline, craft compelling characters they can relate to, and design worlds that they will want to explore. Embrace the medium’s interactivity and let your players become active participants in your narrative rather than passive recipients.

Continual Learning and Adaptation

Video games are a rapidly evolving medium. New technologies such as virtual reality (VR), augmented reality (AR), and advances in artificial intelligence (AI) continually reshape the landscape of possibilities for game narratives. Staying up to date on these trends and learning to adapt your writing to them are crucial for a successful career in game writing.

Wrapping Up

Game writing is an exciting and challenging domain. The writer’s role in the video game industry is a blend of creativity, technical skill, and a deep understanding of the medium and its audience. With the industry’s ongoing expansion, now is an opportune time for content creators to delve into this vibrant field.

The journey to becoming a successful game writer requires dedication, continuous learning, and an undying passion for games. Yet the reward—the opportunity to create complex, engaging worlds that players can experience and interact with—is unparalleled.

The future of game writing is full of possibilities, and for those ready to embrace its challenges, it offers a compelling arena for creativity and storytelling. It is more than just an emerging domain for content creators; it’s a field that’s ripe with opportunities to redefine the boundaries of narrative and interactive experiences. So, are you ready to play?

Topics:

Climb the Ladder, Skills & Expertise
Resumes & Cover Letters

6 Things Every Cover Letter Should Have to Land the Interview

Make your intro to employers count with these tips from HR experts

man typing cover letter
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By Alisha Tillery
@Nicole8151
Alisha Tillery is a freelance journalist, essayist, and PR agency director whose work spans culture, lifestyle, business, and women's issues. She has written for ESPN, ESSENCE, EBONY, and AARP, and brings 15 years of storytelling experience to her work with small businesses, nonprofits, and education clients.
5 min read • Originally published August 1, 2015 / Updated March 19, 2026
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By Alisha Tillery
@Nicole8151
Alisha Tillery is a freelance journalist, essayist, and PR agency director whose work spans culture, lifestyle, business, and women's issues. She has written for ESPN, ESSENCE, EBONY, and AARP, and brings 15 years of storytelling experience to her work with small businesses, nonprofits, and education clients.
5 min read • Originally published August 1, 2015 / Updated March 19, 2026

There are only two focal points in a cover letter: the position and you, the applicant. So, if you want to land the job, you better clearly state the connection between your experience and the employer’s requirements. Merely swapping out greetings and company names with each submission doesn’t cut it.

“If you can’t write a cover letter, I don’t want to meet you,” says Jane Turkewitz, founder and chief talent officer at .comRecruiting. “I really think that a well thought out cover letter says a lot about your work ethic, your thought processes and your ability to market yourself.”

The key is showing that you don’t simply want a job, you want this job. Here are six crucial tips to proving you’re the best person for the company and the position, by way of your cover letter.

1. Use a Skill-Based Template

Sure, it can get a little tedious writing new cover letters and resumes for every position. Instead of relying on canned form letters (which, by the way, recruiters hate), Turkewitz suggests creating templates, which allow applicants to pull information and tailor a cover letter for any employer.

Create sections of your templates that include your qualifications, experience or why you would be a fit for the position. This helps to avoid common pitfalls, such as sending letters to incorrect hiring managers or company addresses.

“If you can’t take the time to write a custom letter,” Turkewitz says, “the hiring manager or recruiter will not think that you are serious about their job.”

2. Tailor Your Message to Your Audience

You can take this method a step further by organizing your templates for each of your strengths or fields of interest.

For example, if you’re a journalist who excels in new media and sports reporting, you might create one cover letter that focuses on your reporting and editing skills for a newspaper position, another that highlights your Twitter know-how for digital companies and still one more that’s sports-specific for a basketball blog.

Then, instead of starting from scratch each time you’re applying, you already have a custom framework based on the requirements of the position.

3. Craft a Strong Lede

Writing a cover letter is no different than writing a news story — it should hook your reader early. “Open up, draw me in. Make me want to read you,” says Turkewitz. “My biggest pet peeve is reading, ‘Oh, I heard you had a job open.’ Okay, we know that; you’re applying for the job. Let’s start with a really strong opener that really sells who you are.”

Opening your cover letter with a statement about your experience and accomplishments says much more than merely stating your name and where you reside. Be original in how you project yourself, especially if the position calls for some creativity.

4. Know the News

Hiring managers in the media business want to know that you’re up on the latest happenings in the industry. So, whether you’re applying for a position as a graphic designer or SEO whiz, convey your knowledge of the company or organization.

Are there recent press releases or news reports about the business? If so, refer to those developments in your cover letter, and relate them to how your skills and experience can contribute to the company.

“Company news alone wouldn’t compel me to read someone’s resume,” says Sharlyn Lauby, author and publisher at the HR Bartender. “What would stand out is if a candidate can connect it to the position they are applying for or how they can use it to bring value to the company.”

5. Give ’Em What They Want

Your cover letter is your place to sell yourself for the job, but it also needs to include other vital information the employer has requested in the application, such as salary or location requirements.

“Candidates need to provide a recruiter what they ask for,” explains Lauby. “It not only helps the process, but it demonstrates that the candidate is thorough and can follow instructions.”

“You need to explain that, ‘I realize that I am in Dallas, but I am willing and able to get to New York for interviews as needed, and willing and able to relocate quickly and at my own expense should an opportunity arise,’’’ says David Gaspin, senior director of talent and human resources for tech consulting firm InRhythm. “If I don’t see that, I think you’re looking for a job in Dallas.”

If a job posting requests your minimum salary and you leave it out, you might not get the interview. Similarly, if you live in another city and make no reference to relocation, hiring managers may be reluctant to even consider you. It’s up to the applicant to use the cover letter to express sincere interest in the position, even though it could be thousands of miles away.

6. Cite Relevant Experience

It’s critically important to align your strengths with the duties listed in the job description. If the posting requires knowledge of CSS, you might say “I designed blog layouts and built websites using CSS. I used Dreamweaver regularly in my previous position and am a whiz at HTML.”

If they want “an ability to write great display copy for magazines,” explain how you wrote heds and deks for your previous employer’s print pub and website. Just be careful not to overdo it.

“This can be tricky, especially if the candidate has experience in many areas but is a little light in others,” says Lauby. “Focusing on strengths versus doing a laundry list comparison might present the candidate in a better way.”

If you’d like your cover letter to stand out even more, consider getting the help of a pro. Mediabistro’s Career Services offer everything from a quick cover letter edit to several sessions of career counseling to tackle your cover letter, networking skills, career transition and more.

Topics:

Get a Media Job, Get Hired, Resumes & Cover Letters
Interview Tips

What It Takes to Ace a Video Interview: Tips for Setup, Prep, and Presentation

These tips will ensure your screen time gets you closer to that job

Young man taking a video interview
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
5 min read • Originally published June 2, 2015 / Updated March 19, 2026
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
5 min read • Originally published June 2, 2015 / Updated March 19, 2026

Some people are naturally great at job interviews. They pull out their most confident smiles, ensure they’ve got the firm handshake down and practice their best answers to the trickiest of questions.

If it’s a phone interview, they make sure they’ve nailed their most professional yet conversational tone. But if it’s a video interview, things get a bit more complicated. Even the best interviewees among us get a little queasy at the thought of Skyping their way to their next job.

But hey—we’ve got you covered.

Read on for our experts’ best tips for acing the ultimate interview test.

Set yourself up for success.

Sometimes interview opportunities crop up unexpectedly and you’re scrambling to be as prepared as possible for that next-day chat. Still, it pays to set aside the time to research the company and the person you’ll be interviewing with, and to run through your responses—more so, when you’ve got ample notice of an appointment.

And when it comes to interviewing with the help of technology, it’s essential to test the audio and video as far in advance as you can to avoid any glitches that might interrupt the actual interview.

Most of the time, you don’t need any special equipment, as long as your computer has a functional microphone and webcam. However, do consider wearing headphones to cut out on background noise, and test the clarity, volume and connection strength of your equipment by video calling a friend or two beforehand.

To set the scene appropriately, pick a backdrop that isn’t cluttered or busy, advises Daniel Waas, director of marketing for GoToMeeting. If you’re interviewing from your bedroom, for example, make darn sure your bed is made (if it’s in view) and hide your teddy bears or framed pictures of you on spring break for the duration of the call.

Dress as if you were interviewing in person, from head to toe. Trust us, it will help you feel more professional if you swap your sweatpants for slacks. And check the lighting. If you sit with a lamp or a window behind you, it’ll cast an unflattering shadow over your face.

Cut out distractions.

Want to make it onto an interviewer’s worst-ever list? Easy: Keep the door to distraction wide open, says career coach Kolby Goodman, founder of The Job Huntr, whose most awkward interview moment is one for the dogs. “The interviewee had an unruly dog that kept barking and coming into the room,” he shares. “The individual kept having to pause the conversation and take the dog back outside.”

To prevent such intrusions, pick a spot you can control. You want a small room (to eliminate echoes) that you can close off. During a test call with a friend, observe how loud your A.C. unit or overhead fan is, and adjust accordingly. And ask anyone you share your space with to avoid disturbing you and keep the volume down during your interview timeslot.

Of course, no matter how much effort you put into making your side of the interview totally zen, stuff happens. When it does, the best thing you can do it laugh, apologize and quickly move on. Waas says he’s had his own embarrassing moment while hiring for a role.

“I have three framed art posters in my office and I had used double-sided tape to hang them,” he recalls. “In one of my last interviews [of the day], one of the pictures came crashing down right behind me.” Both he and the candidate shook it off, and, he adds, “It even ended up having a positive impact on the interview. The candidate was more at ease afterwards and the conversation benefitted from that.” Phew!

Troubleshoot like a pro.

Having technical difficulties? First, ditch WiFi in favor of an ethernet connection, suggests Josh Tolan, CEO of Spark Hire, a video-interviewing platform. Then, close out of any programs that are using the Internet—this means shutting them down completely.

Also be aware of any other people who might be using your connection. For example, if your roommate is on a Netflix binge, Tolan says, it’ll slow down your Internet, making it difficult for your interviewer to see and hear you. When you have an awesome job opportunity on the line, you’ll want to avoid at all costs a “Can you hear me now?” situation.

If the worst happens, and the video call is a no-go, advises Goodman: “Make sure you have a direct phone number of the person you are interviewing with. That way you can immediately reach out and try to remedy the situation.” Resist the urge to hit “reply” on your email chain and pick up your phone instead.

“Treat the technical issue as if your car broke down on the way to the interview,” adds Goodman. “Explain the situation and see when you can reschedule.” Finally, he says, “make sure, above all else, the second interview goes smoothly. Many employers can understand one issue, but two in a row is hard to swallow.”

Treat this like an in-person interview.

During a phone interview, you have the luxury of checking your notes and having your interviewer be none the wiser. For a video interview, though, you need to be just as prepared as you would be for an in-person interview. That way, you can take advantage of visual cues, says Robert Hosking, executive director of staffing service OfficeTeam.

Use the opportunity to maximize your body language, expressing your enthusiasm and passion for past projects and future possibilities rather than shifting your eyes to reference materials or hunching over your desk, which are both less-than-confident moves.

To truly hit it out of the park, you want to make a connection. “While it’s tempting to look at the screen [when answering questions], you should actually look at the camera, so it appears you’re speaking directly to the employer,” says Hosking.

And focus on the screen, rather than the inset image of yourself, while your interviewer is speaking. Be sure to smile, gesture with your hands and loosen up. This is an interview, not The Inquisition.

So open up your laptop, answer the call and repeat after us: “Yes I can.”

Looking to hone those skills to perfection? Consider getting the help of a pro. Mediabistro’s Career Services offer everything from a mock interview to several sessions of career counseling to tackle interview and networking skills, career transition and more.

Topics:

Get Hired, Interview Tips
Career Transition

The Beginner’s Guide to Freelance Writing: How to Start and Land Your First Jobs

How to break into the freelancing game

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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
5 min read • Originally published January 28, 2016 / Updated March 19, 2026
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
5 min read • Originally published January 28, 2016 / Updated March 19, 2026

So, you want to be a freelance writer, huh? It looks really glamorous with little-known writers getting a bajillion views for their work on Huffington Post, or gaining overnight success with a single viral article or hilarious concept.

Freelance writing appears to be a quick and easy way to write about whatever you want for whoever you want, all from the comfort of your own home.

Wrong.

Freelancing is tough. I’ve done it for just three years now, and I’ve endured late payments, broken contracts and nail-biting periods of time with little or no food in the fridge. So, if you really want to do this, better be prepared.

Here are four things you absolutely must do before you even think of putting fingers to keypad.

1. Get Organized

With pitches going out and (hopefully) payments coming in, freelance writing can become a juggling act if you’re lacking an organization system.

For a rookie, here are the barest bones of an effective organization system: a calendar, a submissions log and a way to track your income. Your own system should make sense to you.

For example, I pin story ideas on a bulletin board so I can physically examine them, but I use Excel spreadsheets to track submission statuses, invoices and payments.

C. Hope Clark, creator of FundsForWriters.com, uses a hard copy calendar and organizes the rest using Excel spreadsheets. “I keep 13 queries outstanding at all times, whether editors, magazines, contests or [for a] copywriting gig,” she says. “When I receive a rejection, I stop and usually submit a rejected piece to another market and send a new piece to the editor that rejected me.”

Jodi Doff, essayist and blogger at OnlyTheJodi.com, uses the writer’s tracking system on Duotrope.com, along with a Google Drive spreadsheet with different tabs and timelines.

“Each spreadsheet is sortable by a number of filters such as deadline, payment, contacts etc. There is nothing on paper at all. It’s very geeky, and it makes me very happy,” she says.

Personally, I like to use Google Drive to store my finished pieces. Though no technology is infallible, it’s wise to back up your work on multiple platforms.

Computers get viruses, hard drives crash or your toddler may develop an insatiable curiosity as to what happens when she submerges your flash drive in the toilet. Be prepared!

2. Research and Read

In my opinion, the difference between a casual writer and a professional (read: income-earning) is all in the research.

It’s no coincidence that the moment I started making money writing was shortly after I started examining the market for paying publications and decided to pitch only those with which I was somewhat familiar.

You don’t have to be an avid reader of every publication you pitch, but you should submit a story with confidence that your piece will fit the tone and mission of that publication.

It’s not about you, it’s about them: Write and submit with the intention of making the magazine/website/newsletter better.

Here are just a few publications you should read to keep up with the industry:

  • Writer’s Digest
  • The Writer
  • Writer’s Market
  • The Renegade Writer
  • Worldwide Freelance
  • Mediabistro (but, of course)
  • Poets & Writers
  • Mashable
  • VIDA: Women In The Literary Arts

Depending on your genre and interests, there are many more resources available to you. For example, the Society of Children’s Book Writers and Illustrators offers worlds of information specific to the children’s market.

And don’t underestimate the value of word-of-mouth: All the veteran writers I spoke with said they learned about new opportunities through casual conversations with friends and acquaintances. Don’t be afraid to tell others what you do for a living.

3. Make Connections

The old school Rolodex may be slipping into extinction, but the act of making contacts in the literary world is evergreen.

There are a million ways to create and maintain professional relationships: social media, writer’s conferences, organizations and local groups, workshops and college courses.

Help other writers out: If you discover a new culinary magazine searching for writers, alert your foodie friend. Your colleagues will remember and return the favor in the future (and if they’re of the mindset that more for you means less for them, it’s not worth it to maintain the relationship anyway).

Don’t burn bridges and remember to keep in touch with editors you’ve worked with in the past. Like any other industry, editorial jobs get shuffled around, and when Jane C. Editor goes to work for a new magazine, you could be on your way to an assignment simply because you’ve already fostered a relationship with her.

So how do you build relationships with writers and editors? When relevant, I like to mention briefly in my pitch letters what I enjoy about their publication.

Be professional before you get personal: Turn in assignments as early as possible, respond promptly and succinctly to emails, and unless you’ve just lost your fingers in a freak chainsaw accident, don’t make excuses.

And for the love of Shakespeare, always use proper grammar and punctuation.

4. Flesh Out Ideas Before Pitching

The worst thing you can do, in my opinion, is send a sloppy pitch letter or poorly edited piece to your dream publication.

This isn’t to say you shouldn’t challenge yourself to pitch venerated publications, especially if you’re very familiar with what they publish.

But it’s much easier to build your body of work, get some help editing your pitch or story and then submit to The New Yorker than to fire off a submission at two in the morning on a wine-induced whim.

Create a strong first impression rather than spending time and energy recovering from a bad one: Before pitching a publication, Clark said she studies the masthead to find out who does what. She also looks for “archives of articles… I will also glance at the advertising in the publication or online to get a strong feel of the readership.”

Dominick also reviews the content of a publication thoroughly before submitting. “I look for circulation data and demographics on their audience/readership. I look at Alexa rankings for online opportunities.”

Again, the more time you spend getting organized and studying the market now, the more time you’ll have later to actually be creative and write.

My own piece of advice for rookies? Don’t quit your day job—or have a spouse, partner, roommate or really well-trained pet who can bring in some income, too.

Topics:

Go Freelance, Journalism Advice
Journalism Advice

Setting Your Freelance Writing Rate: 4 Key Factors to Consider

Seasoned freelancers give tips on how to value your work

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By Kristen Fischer
Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.
5 min read • Originally published June 15, 2015 / Updated March 19, 2026
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By Kristen Fischer
Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.
5 min read • Originally published June 15, 2015 / Updated March 19, 2026

In the world of freelancing, one price doesn’t fit all jobs. That’s the beauty—and curse—of being a contractor.

Coming up with a fee can be challenging. Do you charge different amounts depending on the client or publication? How exactly do you figure out what a client wants, so you don’t wind up spending more time on a project and earning less as a result?

Here are a few things every self-employed professional should keep in mind when setting your freelance writing rate.

1. Your experience

First, it helps to get a ballpark of where you stand. Several factors go into setting your rate, such as where you live and how much experience you have.

In the magazine arena where most publications pay per word, it’s typically only the experienced writers who have bargaining power.

Those just starting out may want to work for less than the going rate in order to build clips. Kate Silver, a Chicago-based freelance writer who has penned articles for Men’s Health and Spirit, isn’t a newbie but says she can be “amenable” to a lower rate if the piece involves less research than usual.

Aubre Andrus, a writer from Chicago who creates marketing collateral and has written for National Geographic Traveler and FamilyFun, says she sets a salary goal for herself and calculates her hourly rate from there.

For her, the fact that she isn’t working on income-generating tasks 40 hours a week was a determining factor.

“This rate helps me devise my per-project fee and helps me decide if a project is worth my time,” explains Andrus. That, along with tracking her monthly earnings, has helped her stay on target to attain her salary goal.

Catey Hill, a California-based author and reporter who writes for DowJones, says she uses both a project and hourly fee system. Once you have a gist of your rate, you can see how it compares to market rates; then, use it to devise lump-sum fees and per-word rates.

2. The venue

Depending on what outlet you write for, the pay structure will differ. In general, magazines pay freelance writers per word, and larger, national pubs usually have bigger budgets to work with than online outlets or startups.

In copywriting, it’s standard to accept a project fee or an hourly rate, but working on site could net you an hourly fee. Meanwhile, proofreading typically pays less than copywriting and freelance magazine writing.

According to the Freelance Industry Report, 18.7 percent of copywriters earn from $50 to $59 an hour, 16.5 percent make $70 to $79 and 17.3 percent make anywhere from $100 to $150 per hour.

At least 46.2 percent of editors and copyeditors fell between the $20 and $39 an hour range. In freelance writing, 19.3 percent made $50 to $59 an hour, 10.1 percent made $20 to $29 an hour and only 12.2 percent earned $100 to $150 an hour.

Based on this information and your own market research, you can come up with a rate that you feel good about. You can always raise it over time as you build up more experience.

In knowing how different writing venues pay, you can save a lot of time and aggravation: For example, don’t even think of pitching an article at an hourly rate.

3. Your time

Whether you charge hourly or by the project, painting an accurate picture of what the project entails is key. Many copywriters find that clients aren’t always sure what they want for a website or brochure, while publication editors typically outline goals before they assign the piece.

To give a good estimate, you need to know how efficiently you work, and you can only do that by practicing.

“With project-based payment, you need to make sure that you are very clear on the assignment, so you don’t end up pricing your services too low,” Hill says.

Hill has had situations where an hourly-billed project took longer than expected. Instead of asking for more money, she honored her original quote. That seems to be the consensus in the freelance world, which is why it is so vital to master the guesstimating game.

That happened to Andrus when she underestimated the time it would take to copy edit a novel. “I sat on the couch all day and read it from start to finish in one sitting,” she recalls.

She didn’t charge the client extra for her mishap, but it taught her a lesson about the importance of assessing her time.

To gauge your own time, try an online tracker like Toggl or a stopwatch to see how long it takes you to complete certain tasks.

4. The scope of the work

You have to know, specifically, how much work is involved to establish your rate, no matter how you charge.

Emily Suess, a blogger and copywriter from Indiana who has freelanced for nearly a decade, says she asks clients in-depth questions to determine the scope of a project.

For instance, how long each blog post should be, what the lead time is, who provides topics and if she will need to use search engine optimization techniques on the content.

“When the client makes a request for something that lies outside of the initial scope, I let them know immediately and offer to prepare a quote for those additional services,” Suess notes.

Seasoned copywriters, journalists and editors learn to identify potential obstacles early and to ask clients if they foresee those situations arising.

If the client can’t give you specifics, think about situations that took longer than expected in the past and let him know that you will charge extra if those incidents occur with this project. For example, how many interviews will you need to conduct?

Are you expected to meet on site with a client or interviewee? How many rounds of revisions are typical?

Like other journalists, Silver says revisions are part of the fee you accept when you write for a publication.

In the magazine business, you don’t tell an editor how many revisions you’ll include as you would with a copywriting client; magazine editors expect that you will revise the work as many times as they see fit.

So, if multiple revisions of that website or promotional copy concern you, include at least one round of revisions in the initial fee and bill hourly for any additional rewrites that may be needed.

With magazine and online outlets, simply ask upfront how many revisions a typical piece goes through before you agree to the assignment.

In the end, it’s good to be mindful of what you want to earn, but don’t drive yourself crazy if you don’t always make that specific amount.

Your freelance writing rate will change (and hopefully, grow) as you move forward in your career.

Topics:

Go Freelance, Journalism Advice
Resumes & Cover Letters

10 Creative Ways to Make Your Resume Stand Out (Real Examples From Pros)

How to give a cookie-cutter resume a fresh twist

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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
5 min read • Originally published March 3, 2016 / Updated March 19, 2026
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By Joel Schwartzberg
Joel Schwartzberg is a workplace communications coach, speechwriter, and bestselling author whose books include "Get to the Point!" and "The Language of Leadership," with articles published in Harvard Business Review, Fast Company, and Newsweek. He brings over two decades of senior communications and editorial leadership experience at organizations including the ASPCA, PBS, and Time Inc.
5 min read • Originally published March 3, 2016 / Updated March 19, 2026

You’ve spit-and-polished your resume to a fare-thee-well, but can you make it stand out from the rest? How can you tweak your resume so it’s so unforgettable, the hiring manager not only has to call, but she also recalls your resume years after the fact?

Below, 9 professionals and 1 student share the unique, creative tacks they took that elevated their resumes—and helped them land jobs.

Follow their leads at your own risk—and possibly your own gain.

1. Add a Little Special Something

Julia Zangwill says the resume she sent to TV Land Digital for a designer position did not have a typical header. Instead, it led with this: “WHAT MAKES ME SPECIAL (besides what my grandma would say) by Julia Zangwill.”

It was a creative (and gutsy) move, but one that paid off. “The headline in Julia’s resume made it stand out from the others I was reviewing at the time; it showed a creativity and sense of humor that is important in our business,” says Jennifer Larkin, Sr. Director digital multi-platform experiences at TV Land.  “And I still remember it three years later!”

Zangwill got the interview and the job (though her grandma probably expected as much all along).

2. Drop Names, Not Internships

While most people omit internships from their resumes once they’ve had a few real jobs, Jacki Garfinkel, senior director of social media at Nickelodeon, kept one in there: an internship with the Montel Williams show.

“I get asked about it on every single interview,” says Garfinkel. “I’ve even been told I was brought in for the interview strictly because of the Montel mention.”

It makes me wonder how effective a Montel Williams show reference works on Montel Williams’ resume.

3. Share Your Handiwork

Even with experience from Nickelodeon and Scholastic on his resume, Jed Weissberg, SVP of product and strategy at Mobiquity Networks, still makes room for another gig: puppetry.

“People are intrigued by it,” says Weissberg. “It’s almost always the first thing they ask about.” And when there’s an emergency in the office, who doesn’t start looking for the nearest puppeteer?

4. Face the Music

Simon Tam, a former marketing manager for Oregon’s “I Have a Dream” Foundation, put his dance rock band The Slants on his resume not to show off his musical chops, but to emphasize his marketing skills.

“I had been applying for marketing positions and, when they researched my band and saw how much brand exposure we had and how successful our marketing was, I quickly stood out,” Tam says.

5. Give an Answer in the Form of a Question

Bonnie Zaben, COO of executive search firm AC Lion, included experience as a Jeopardy! contestant on her resume.

“Lots of interviewers noticed and asked me about it,” says Zaben. “Most were friendly conversations about the experience, the selection process and Alex Trebek’s personality—it was a great conversation starter.”

But it also gave Zaben insight into her interviewers. One intrigued potential employer spent most of the interview aggressively quizzing her, leaving Zaben with an important impression.

“If this is how he conducts his interviews, then this is not someone I want to work with,” she says. “I waited until the 30-minute mark, made my excuses and never looked back.”

6. Put Your Best Numbers Forward

Nathan Hirst, a product manager with BlenderBottle Company, realized after six months of job searching that prospective employers valued statements of impact over job descriptions.

“Instead of putting something generic like ‘managed PPC accounts,’ I put things like ‘increased PPC ROI by 125 percent,’” explains Hirst, who says the change “made all the difference” in his job search (though there’s no exact percentage on that yet).

7. Play with Fire

Teague Hopkins, who runs a Web strategy group under his own name, says the one job he made sure to put on his resume was the hottest one he had: running a fire-dancing troupe.

“Without fail, I was asked about fire dancing in every single interview,” Hopkins says. “It was a great way to showcase my individuality and give me an entrance to talk about my leadership experiences.”

No wonder companies warmed up to him.

8. Drop Your Objectives

Wayne State University information officer Rasheda Williams says the best thing she did to her resume was not an addition, but an omission: dumping the “objective.”

“To me, listing an objective is pointless and it seems to limit the possibilities of you actually being considered,” Williams says. “If you’re applying for a position, then it’s assumed that your objective is to get the position!”

Williams instead uses that area to list her qualifications, which gave her “bragging rights and another chance to really shine.”

9. Humor Them

When Rebecca Maguire transitioned from stay-at-home mom to PR professional, she didn’t run away from her eight years of domestic work; she used it to showcase her humor—and some equivalent experience at the same time.

Maguire’s resume roles include “head of household management,” “director of preschool education,” CFO, head chef, housekeeper, chauffeur, nurse, zookeeper, gardener, personal shopper, stylist, groomer, social secretary and party planner.

“This ultimately led to the landing of my dream job,” Maguire says, “and I now run my own firm. When in doubt, humor always works!”

10. Rely on Your Peers

As an honors junior at Park University, Andi Enns had no fewer than six internships under her belt. The one thing that makes her resume stand out, she says, is a section called “peer review.”

The section contains the four most popular words her classmates suggested when she asked them to describe her: Determined. Intelligent. Strong. Entertaining.

At the four interviews Andi had for marketing and design positions, “every interviewer mentioned it,” Andi says. Considering two of the interviews led to offers, Andi could add one more word that describes her: Successful.

If you’d like your resume to stand out even more, consider getting the help of a pro. Mediabistro’s Career Services offer everything from a quick resume edit to several sessions of career counseling to tackle your CV, networking skills, career transition and more.

Topics:

Get a Media Job, Get Hired, Resumes & Cover Letters
Career Transition

6 Tips for Submitting Freelance Writing Clips That Win Assignments

How to put your best work forward

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By Meena Thiruvengadam
5 min read • Originally published October 15, 2015 / Updated March 19, 2026
By Meena Thiruvengadam
5 min read • Originally published October 15, 2015 / Updated March 19, 2026

For journalists looking for freelance or full-time work, making a good first impression is all about the clips. Often requested before a story is assigned, clips are simply your writing samples or published articles.

But how do you know which articles—and how many—to send? And how can you wield your power with the pen (or keyboard) if no one will give you that first byline?

Fear not, freelancer. If you’re new to the biz or simply trying to break into that dream publication, there are some tried and true steps all writers can take to put their best clips forward.

1. Lead with your best work

Instead of trying to show the diversity of your writing or the most famous person you’ve interviewed, only highlight the very best pieces in your portfolio.

This isn’t the time to build to a crescendo of editorial greatness. Editors are pressed for time, so give them the goods quickly.

“I’m looking for several things in a clip,” says Thomas Mucha, editor of GlobalPost, an online international news site. “First, of course, is overall excellence, accuracy organization, a logical structure, good sourcing, top notch reporting, etc.”

Beyond that, Mucha says he looks for clips written with verve, wit and style and pieces that are smart, engaging and logical.

He also says he likes pieces that can pull him through until the end, making him feel as if he was in good hands during the entire read.

2. Pick clips that fit your pitch 

Think about it this way: If you were looking for a decorator to renovate your bedroom, would you hire the person who’s only done kitchens? Didn’t think so.

So, if you’re pitching a travel story, send a link to your story on “The Real Miami: The Best Reasons to Leave South Beach.” If your idea is to interview an up and coming ingénue, send a blog post you wrote for Indie Wire.

“For new writers especially, I’m looking for clips that show you’ve done this type of story before,” says Jeremy Saum, executive editor for Afar.

However, not having a clip on that specific topic doesn’t mean you should automatically count yourself out for assignments in a new genre.

“If you have an idea for how to approach a topic and can show a great interest in it, then your lack of clips might not disqualify you,” says Christy Karras, a veteran freelance writer and former editor of Yahoo!’s Visit Britain pages.

When she’s pitching a story on a new topic, freelance journalist Angela Shah, who has written for Time, Forbes Asia and The New York Times, says she sends clips that illustrate her ability to write the type of story she’s pitching.

“When pitching a story about an Olympian in Afghanistan, I sent the editor clips of profiles I’d written,” she says. “While I haven’t written a sports story in a long time, I have written about individuals, their struggles doing work they loved and their hopes for success in their profession.”

3. Pay attention to voice

The tone of your writing is equally as important as the subject. Editors want to know that you can not only write well, but that you can do so for their publication and audience. Does the mag feature a lot of lists or snarky blurbs?

Then, highlight work where you showed a sense of humor. If the outlet leans to reported pieces, you’ll want to pick clips that are more serious in tone.

Karras explains, “As with any job, you want to show that you know something about the publication in question, so matching your writing samples to the voice of the publication is important. I’ve had people submit samples that read like college papers, which doesn’t work at all for my current travel and lifestyle specialties.”

Front-of-book articles typically require a livelier writer. “You don’t have to have an attitude or be sassy, but your writing has to have a voice and have some life to it,” says Saum.

For features, Saum says he looks for pitches that have depth. “We like to see features that are driven by something bigger than ‘I went here and did this travel story,'” he says.

4. Show off your reporting chops

Remember, you’re not just selling the story idea—you’re selling yourself, too. So, your samples should demonstrate why you’re the best person to write the story and highlight subject matter expertise, reporting skill and creativity.

Karras suggests choosing clips that suggest problem-solving abilities, show new ways to organize information around a theme or make an old topic interesting in a new way. She also recommends using clips that prove you can locate the best possible sources on a topic and smartly synthesize what they have to say.

Shah says she tends to choose stories she believes show off her writing and editing skills.

“That could be a deeply analytical magazine feature on the finances of a major city-state that shows my ability to digest complex information and write about it in an engaging way, it could be a news story on a crackdown in the Gulf that shows an editor how well sourced I am in an environment that might not be very friendly to journalists, or it could be a feature profile that I think displays some narrative chops,” she says.

“It just depends on the message I’d like to get to the individual editor.”

5. Don’t overwhelm your reader

Just because you may have written hundreds of articles relevant to a pitch or position, doesn’t mean you should send them all to your would-be editor. If an editor requests a certain number of clips, meet his or her requirement.

If he or she leaves that decision to you, select two or three of your best and most relevant pieces —no more.

“I send three clips,” Shah says. “Editors have short attention spans; we have to be able to grab them quickly.”

If an editor doesn’t request clips, Karras suggests mentioning in your cover or query letter that you have clips available should he be interested in seeing them.

6. Perfect your delivery

Once you’ve decided how many samples to send, the next step is deciding how to send them. Some publications make their preferences clear on sites like Mediabistro, Writer’s Digest and through their own submission guidelines, which are often available on their websites.

“If the editor specifies, do what the editor tells you to do,” says Karras, who prefers clips sent as Word attachments.

Other editors like links, but don’t expect to win any favor by simply directing the reader to your website. It can be perceived as laziness, and a busy editor may not be willing to spend time perusing your site.

When pitching new editors, Shah suggests getting recommendations from mutual colleagues if possible. “Being able to say that someone they know recommended you goes a long way in gaining their trust in your expertise,” she says.

Topics:

Go Freelance, Journalism Advice

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