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Interview Tips

How to Answer the 5 Most Common Interview Questions Like a Pro

Hiring pros share what they're looking for in job candidate responses

waiting with questions ready for interview
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
5 min read • Originally published February 8, 2016 / Updated March 19, 2026
Admin icon
By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
5 min read • Originally published February 8, 2016 / Updated March 19, 2026

The interviewer sitting across the table might seem perfectly chatty, but her questions are loaded with ulterior motives. While you might think you’re the answer to her hiring needs, it can be nigh on impossible to get that across—unless you’re thoroughly prepped to answer her queries. We asked three industry pros to tell us which questions job candidates tend to bungle the most, and how you can avoid every single pothole on your way to interview nirvana. Read on for their best advice.

1. “Tell me about yourself.”

This may sound like carte blanche to drag out your entire past, but it’s not. Whether your interviewer says it or not, she means, “Tell me about yourself—as it pertains to this role,” says Heidi Nicoll, Shutterstock’s marketing and creative recruiter. Aim for professional, not personal. If you’re recently out of college, it’s fine to talk about projects you helmed, extracurricular activities you spent a lot of time working on and any work experience—as long as it relates to the position you’re currently interviewing for.

Not quite sure how long to ramble on? First: Don’t ramble. Prepare some sort of chronological story that shows how your background and interests intersect with the company’s open position as well as its history and culture. “Your answer should be similar to a slightly lengthened elevator pitch, about a minute [long],” says Lisa K. McDonald, a brand strategist and career coach at Career Polish. And do be focused. “Your experience should be limited to the positions that lead you to this moment,” she adds.

2. “Where do you see yourself in five years?”

Cruise through this question by harmonizing your own interests—the ones that made you apply for this job in the first place—and relating them to the direction in which the company is heading. “They are looking for how you look to add value, grow and be a part of the organization,” McDonald advises. Whether or not you’re aiming for a traditional path of advancement (like managing others), Linda Pophal, a certified senior HR professional and founder of marketing firm Strategic Communications, urges you to emphasize your desire for personal growth. If you’re aiming to bring your interactive media skills to digital platforms, for example, or would like to have the opportunity to nurture young writers or editors, this a great place to say that.

Keep in mind that while some jobs do tend to have high turnover, particularly in lower levels and the industry as a whole sees a lot of lateral movement rather than vertical, no company wants to hire someone who knows she’s going to leave in two years. Nor does your hiring manager want you to look him in the eye and say, “Oh, I want to have your job!” Awkward. Instead, end your answer with a positive and reaffirming statement such as, “Most importantly, I want to work for an organization where I can build a career.”

3. “Tell me about a time you made a mistake.”

Don’t get nervous. “They are not trying to make you squirm,” McDonald tells us. “They are attempting to ascertain if you take risks, acknowledge failure and, most importantly, learn from mistakes.” Both Nicoll and Pophal agree: The mistake you made isn’t the important part of the question. Go through your thought process so your interviewer can see how you made each decision. Adds Nicoll, “How you describe your work is critical—the thought that went into it and who you give credit to. What did you do and what did your team do?”

To begin with, “Pick an example of something that is not a red flag, hints to inexperience or ineptitude,” McDonald cautions. “Get right to the point by starting with the mistake. Give the parameters: ‘This is what happened,’ in a non-accusatory manner. This is where, looking back, you realize where something should have been done differently. End with, ‘This is what I learned and how I incorporated it going forward.'”

4. “What’s your dream job?”

This question is all about fit, Pophal says. If the job you describe here doesn’t bear any resemblance to the gig you’re interviewing for—or to any potential career arcs available within the company —you’re not going to make a good impression. Not sure what your dream job is exactly? That’s normal, and even if you do know, it may change as your career evolves, McDonald says. To handle the flux, focus on your ideal environment rather than a list of responsibilities you might want to tackle. “The best way to address this question is to focus on the qualities of a position, company and skills,” adds McDonald. “Emphasize that it is not a job title, but rather being in an environment that allows you to continue to increase your skills, take on opportunities and provide value to both your organization and its clients.”

Bottom line: “Keep it focused on the prize you’re after that day,” Nicoll says. “If you’ve done your research and it makes sense to, maybe you can say the next job in line above that. But don’t say you want to run the department you’re interested in joining. Be realistic about it.”

5. “Why are you the best person for the job?”

Now is not the time to sidle away from the spotlight. “You have a moment to tell someone what sets you apart. Don’t shy away or be humble,” Nicoll urges. “Brag when the opportunity is presented to you.”

How do you do that, exactly? Pull out your biggest accomplishments. “Have three to five solid reasons ready that are in line with what is most important to them,” McDonald shares. “Go beyond simply stating your strengths by demonstrating your value. This means providing accomplishments tied to each strength (innovative thinking = new product line = more revenues). This is a great time to emphasize any unique combination of skills. For example: If you work in a highly technical role that normally does not allow for training or communication with stakeholders, but you have been recognized for developing and facilitating training.”

Remember, as Nicoll says, “Nobody else is going to sell this except you.”

Topics:

Get a Media Job, Get Hired, Interview Tips
Career Transition

What Is Corporate Writing — and Why Is It Such a Great Gig?

Learn what this corporate dream gig is all about

writer working in corporate writing
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By Celeste Mitchell
Celeste Mitchell is an editorial writer and editor with nearly 30 years of experience creating consumer lifestyle content for publications including Marie Claire, Cosmopolitan, Good Housekeeping, and SELF. She previously served as Deputy Editor at Cosmopolitan and taught journalism courses through Mediabistro.
4 min read • Originally published February 8, 2016 / Updated March 19, 2026
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By Celeste Mitchell
Celeste Mitchell is an editorial writer and editor with nearly 30 years of experience creating consumer lifestyle content for publications including Marie Claire, Cosmopolitan, Good Housekeeping, and SELF. She previously served as Deputy Editor at Cosmopolitan and taught journalism courses through Mediabistro.
4 min read • Originally published February 8, 2016 / Updated March 19, 2026

Corporate writing is writing for business purposes. It’s not journalism, so if that’s what you’re looking for you might as well stop reading now. “You are writing to convey the values and goals of a company,” says Kristin Espeland, former director of corporate communications for The MONY Group. Specifically, what does that mean? Here are the main types of corporate writing:

Public relations or media relations:

This is anything written for the press. A press release, for example, is corporate writing. So is the content written for a company’s informational web site, whether it’s used by journalists or the public.

Business communications:

Business communications are written for people who deal with the company, either internally or externally.

Business communications to the internal audience—that is, to employees—are things like newsletters, in-house magazines, company-wide memos, email updates and intranet sites. External business communications are geared toward shareholders, analysts or the public.

Examples of external business communications are annual reports and other financial statements, opinion pieces and policy statements. There are also speeches and presentations for both audiences that need to be written.

Marketing communications:

These are things written with the specific purpose of selling a product or service. They’re directed to the consumer or to a business customer. Brochures and other sales material (the stuff a salesperson leaves with a potential customer, for example) are examples of marketing material.

Still interested? We’ve got good news and bad news. Bad news first: Like anything good, corporate-writing gigs are tough to track down. “Each organization handles its writing projects differently,” says Ann Wylie, president of Wylie Communications, a writing, training and consulting firm for corporate communications.

“In order to see who is hiring for what, you have to go from company to company,” Wylie says. “And depending on the size of a business, a corporate-communications department might consist of anywhere from one person to a hundred people. There isn’t a designated job title to look for. Sometimes the writing is done in-house, sometimes it’s commissioned.”

Here are some suggestions from Wylie and Espeland on how to snag a corporate-writing gig:

1. Be a joiner

Become a member of a trade organization for business writers.

The biggest is the International Association of Business Communicators. Others include the Public Relations Society of America and the Association for Women in Communications.

Then attend seminars, luncheons and social events. “It’s a great way to get your name out there,” says Espeland. “A trade event is an appropriate environment for freelance writers to connect with people who hire.” Introduce yourself to everyone. Follow up with phone calls and letters describing your services. Try to set up face-to-face informational meetings or coffee dates. Sell. Sell! SELL!

2. Pick up the phone

Call businesses in your area and ask to speak with someone in corporate communications. If such a department does not exist, try another name, like public affairs, public relations, public information, marketing, marketing communications, public administration, human resources or community relations.

3. Try small companies

“One mistake people make is to go after the big guys,” says Wylie. “A small company has a small staff, and they simply cannot do everything themselves. My first gig was to write a book for a woman who was a public speaker. She was a one-person business. That one project was the jump start for my own business.”

4. But try big companies, too

All the big guys—names like Sprint, Procter & Gamble, Bristol-Myers Squibb, Merrill Lynch—produce newsletters, magazines, press releases, financial reports and other documents. Someone has to write them—why not you?

5. Stick with topics you know

If your experience is at a business trade mag, say, go for financial and business-consulting firms. If you write about beauty, try skin-care, cosmetics and hair supply companies. If fitness is your thing, contact sports equipment and apparel manufacturers. “Sell yourself with writing samples on the related topic of the client,” advises Wylie. “Anything to show you are part of the club and you talk their language.”

6. Reach out to people in your circle

If you think about it, you probably already know someone who could hook you up. “Start your networking with professionals you have a history with,” says Wylie. “One person leads to the next in a series of concentric circles.” Don’t expect to land a project with everyone you speak with. You want to build relationships.

7. Sell your professional services professionally

“You want to demonstrate that you have business skills,” says Espeland. “We want to know that you can handle an interview with a top executive without wasting the person’s time.”

8. Present yourself as a quick study

“Someone who is smart and can pick things up fast is appealing,” says Espeland. “If I describe a balance sheet to a writer and she can turn around and write about it, that’s a good thing.”

Looking for a corporate writing job? Check Mediabistro’s job board, where employees regularly post openings in public relations, media relations, marketing communications and other related fields.

Topics:

Be Inspired, Career Transition
Interview Tips

How 3 Job Seekers Crushed Their Interviews (and What You Can Learn)

Make a great impression where it matters the most—with hiring managers

confident woman after interview
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
3 min read • Originally published February 10, 2016 / Updated March 19, 2026
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
3 min read • Originally published February 10, 2016 / Updated March 19, 2026

Every hiring manager has a candidate they remember far after the interview itself. These unforgettable folks are often known as the ones who landed the job. Here are three media pros with experience in hiring and their real-world tales of interview success.

1. She Engaged the Interviewer

Erinn Farrell, SVP at space150, recalls a college student who emailed her agency, “seeking me out specifically and reacting to something I had written. I appreciated her confidence, so I met her for coffee.”

Farrell shares that they wound up talking for two hours, and the student asked some of the smartest questions she’d ever heard. “She wasn’t looking for anything but a connection,” she says. “I offered her a job on the spot.”

The Lesson: Truly earning and keeping the attention of  the person you’re interviewing with can pay off. “The biggest mishap I see is wanting to get the whole sales pitch out there,” Farrell says. “Work on structuring your answers like you only have a paragraph of space to respond.”

2. She Read the Room

“One graphic designer candidate saw that we were in a room with a laptop and projector, and spontaneously asked if she could walk us through her portfolio online,” says Mishri Someshwar, AVP of marketing at The National Society of Collegiate Scholars.

“Most designer candidates bring in a physical portfolio, but this candidate used our equipment, joking about technical difficulties and walking us through her portfolio in a relaxed but informative and thoughtful way. It made a real impression.”

The Lesson: Rather than following a prepared speech, it’s best to keep it conversational, says Someshwar. “The more relaxed you seem, the better it goes,” she says. Good interviewees “can tell when they’re rambling too long, and rein it in. They can sense from the interviewer’s body language what matters and what doesn’t.”

3. She Showed Her Enthusiasm and Personality

Don Raskin, senior partner at MME and author of The Dirty Little Secrets of Getting Your Dream Job, recalls an undergrad who heard about a job opportunity at his advertising agency and reached out right away.

“She had a sense of urgency, which I value,” he says. “She was leaving to go back to school but told me she changed her flight so she would be in New York to see me.” The candidate came to the interview with a thorough knowledge of the company, and after a great meeting, “she sent me a follow-up within 48 hours and reiterated her interest. I sent her a formal written offer and she signed it and sent it back at the start of the next business day.”

The Lesson: On top of doing your homework, Raskin emphasizes the importance of letting your personality shine. “If you love shark fishing tournaments, tell them that. The interviewer will see many candidates and he or she needs something to remember you by.”

Still having trouble landing the interview itself? Maybe it’s your resume. Mediabistro’s Career Services can help you transform your resume, cover letter and social media profiles into a professional package employers can’t resist. We’ve also got you covered with mock interviews; one-on-one sessions led by career experts, tailored to the type of job you’re after. 

Topics:

Get Hired, Interview Tips
Skills & Expertise

What Does a Community Manager Actually Do?

It's much more than just firing off tweets

community manager and team sitting around a table
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By Jenell Talley
Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.
3 min read • Originally published February 10, 2016 / Updated March 19, 2026
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By Jenell Talley
Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.
3 min read • Originally published February 10, 2016 / Updated March 19, 2026

Despite what you may have heard, a community manager doesn’t just troll the Internet all day. And it’s not all firing off promotional tweets. Nope, the job is a lot more involved—and way cooler—than that. Intrigued? Here’s the skinny:

What exactly does a community manager do?

A community manager helps build, grow and manage a company’s or brand’s online communities. Using analytics tools to monitor social media outlets, online forums and blogs, a community manager finds out what people are saying about a company or brand. A community manager also engages with customers and fans, and uses social media and live events to help increase brand loyalty.

By creating and implementing programs that connect customers and help them learn from one another, a community manager communicates value to an organization’s customers, says Melanie Olsen, community and events manager at Widen, a marketing technology company in Madison, Wisconsin. Olsen oversees Widen’s live events, which allows her to meet customers and create open-forum discussions, educational breakout sessions and networking opportunities for them.

What skills do you need?

As a community manager, you should be passionate about the company or brand youre representing—you’re talking to customers to get them to start or continue buying the company’s products. And constantly engaging with customers and fans means solid communication skills are essential.

Are you a master multitasker? The job requires juggling a lot of balls, so your organization and project-management skills should be on point.

Having a servant’s mindset helps too, adds Olsen. You have to love helping people, and connecting people to solutions should make your heart sing.

Who is a community manager’s boss?

Some, like Olsen, report to the director of marketing. But, as with lots of jobs, this depends on the company, its size and culture and individual job responsibilities.

Are there other titles with similar responsibilities?

Community management is often among the duties of other jobs, including digital marketers and social media managers. But, says Olsen, it’s less about a job title and more about the role you play at your company, and that role can vary wildly, depending on the industry and (size of) the organization.

What do I need to get ahead in this position?

Good communication skills are a must. You have to be able to talk to people in a way that makes them comfortable with you, and you have to listen to what they expect, what they want. Empathize with them. Trustworthiness is also important. Your customers have to believe what you’re saying and buy (in more ways than one) what you company is selling.

Being agile is also key. “This is a value-add job,” says Olsen. “It’s your job to provide additional value to your customers by way of community growth,” so a willingness to jump in whenever and wherever needed is essential.

How can I get my foot in the door?

A resume that showcases your writing, sales, marketing and event-planning experience will help. A degree in something like business, marketing, management or event planning is gravy.

If you’d like to hone your social media and community management skills even more, consider taking a class. Mediabistro’s Online Courses include Public Relations: Social Media and Community Management will teach you how to engage your audience, incentivize customer feedback, measure your success and more.

Topics:

Climb the Ladder, Skills & Expertise
Job Search

The Best Office Perks That Employees Actually Love

For Valentine’s Day, let us count the ways: time off, freebies and maybe a company rock wall

office perks example of dog-friendly office
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published February 11, 2016 / Updated March 19, 2026
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By John Lombard
John Lombard is a content strategist and writer with over a decade of experience creating interactive and video content for brands like Apple, IBM, and Samsung. He previously worked at Mediabistro and now serves as a Client Strategist at Ceros.
3 min read • Originally published February 11, 2016 / Updated March 19, 2026

This Valentine’s Day, we’re swiping right on something very close to our hearts: office perks. From dog-friendly spaces to happy hour Fridays, we’re aiming cupid’s arrow at the best perks from some of today’s top companies. So go on, read your heart out.

1. Unlimited Vacation Time

If anything should make your heart skip a beat, it’s this perk.

Unlimited vacation time means you’re free to travel the world…when you can actually get away from your deadlines. Truth is, companies are finding most employees are taking roughly the same amount of days off as with a traditional time off policy. Still, unlimited just sounds amazing.

A few companies currently offering this perk: Netflix, Hubspot and PaperG.

2. Free Stuff

If you’re anything like, well, everybody, chances are you love free stuff. Besides having a free on-site gym, free snacks, free health, dental and vision benefits, Birchbox also gives employees a 20% discount plus $200 a year towards the purchase of anything in their shop.

Another company with freebies is Airbnb, which offers employees an annual travel credit to see the world and Airbnb-it-up wherever they please.

And then there’s Pulsd, an online resource for events and promotions throughout NYC that lets employees take advantage of offers on their site, free of charge.

3. Pet Friendliness

Who doesn’t love having a dog—or multiple dogs—at the office? Not only do pets in the workplace help relieve stress, they also force you to take breaks. (“Sorry Jeff, I wish I could meet to talk about those TPS reports, but I’ve got to take Ruffy for a walk.”)

If you’re looking to bring your furry friend to work on the daily, check out SmartRecruiters, a company that’s teaching an old dog new tricks (heyo!) by disrupting the hiring industry.

Other companies offering this dog-friendly perk include Etsy, Zynga, Killer Visual Strategies and Mashable.

4. Drinks on the House

It’s 5 o’clock somewhere, right? After a long, tiring day of being creative and thought-provoking, sometimes the best cure is a happy hour drink. And if you enjoy the occasional whiskey or beer, then is this the perk for you.

Dropbox, the file sharing and storage giant, ends each week with Whiskey Friday. The Penny Hoarder, a blog about weird ways to earn and save money, has a beer fridge (is there any other kind of fridge?) and on-site shuffleboard.

And the digital consulting firm Omnigon caps off every Thursday with a happy hour at the company bar where employees can sing their hearts out to their favorite songs hosted by their company DJ. (Cue record scratch: Say what?!)

5. A Little Shuteye

Ever just want to curl up in a ball under your desk and take a nap? (No? Yeah, me neither.)

But for those who do get that all-too-common 3 p.m. slump, Hootsuite has the perk for you: nap rooms. Decked out with cots and dim lighting, their cabin-themed nap room gives employees the freedom to take a quick rest and recharge.

Hootsuite’s not the only nap-friendly office around; companies such as Uber and Ben and Jerry’s also offer snooze rooms.

6. A Workout

These days, we’re all trying to be more active at work. So it makes sense that Clif Bar, a company built on the principle of health and wellness, would have a full-service on-site gym complete with rock wall.

And it doesn’t stop there: Clif Bar employees receive access to group fitness classes, a personal trainer, massage therapist, acupuncturist and a chiropractor. (Hopefully not all at once.)

Also check out Stransberry Research: This Baltimore-based publisher offers employees 24-hour access to their on-site gym and weekly trainer-led workout sessions.

Other companies offering similar perks are General Electric, Twitter and Zappos.

Want to get in with a company like one of these? Check out Mediabistro’s job board, because top companies with top perks are hiring right now.

Topics:

Get Hired, Job Search
How to Pitch

Freelancer’s Pitching Guide to Health & Wellness Publications

Here are 8 markets that want your stories

woman running up stairs
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By Jenny Rough
Jenny Rough is a writer and former attorney with over 20 years of experience crafting stories for magazines, newspapers, and podcasts, and currently serves as letters editor for AARP The Magazine and AARP Bulletin. She holds a J.D. summa cum laude from Pepperdine and a bachelor's in creative writing from Miami University.
5 min read • Originally published February 11, 2016 / Updated March 19, 2026
John icon
By Jenny Rough
Jenny Rough is a writer and former attorney with over 20 years of experience crafting stories for magazines, newspapers, and podcasts, and currently serves as letters editor for AARP The Magazine and AARP Bulletin. She holds a J.D. summa cum laude from Pepperdine and a bachelor's in creative writing from Miami University.
5 min read • Originally published February 11, 2016 / Updated March 19, 2026

To be healthy in mind and body involves becoming aware of what causes illness and then taking action to change diet, exercise and daily habits in order to extend longevity. These eight markets seek stories about ways to cultivate a healthier, more holistic approach to living.

1. EatClean.com

This website is directed to those who want to improve their health through clean eating.
What to pitch: EatClean wants stories that strive to “cover the ongoing food revolution that exposes what’s really in our food, where it comes from and how it gets from farm or sea to store shelves,” says former senior editor Hollis Templeton. Categories include Products (e.g., “The 9 Cleanest Foods in the Freezer Aisle”), Scoop (e.g., “6 Ways You Can Learn to Crave Clean Foods”), Trends (e.g., “Should You Really Be Eating Pond Scum? “), Personalities (e.g., “15 Hilarious Celebrity Tweets About Food”) and Recipies+How-To (e.g., “10 Amazing Green Juice Recipes”).
Length: 400 to 800 words
Pay: typically $200
Assigning editor: Amy Beal, AMY dot BEAL at RODALE dot COM
Templeton’s advice: “We adopt a fun, edgy voice that makes us unique from other health/food websites. We publish content that we know will drive traffic across different demographics—think weight loss and weird eating habits.”

2. Family Circle

Health and wellness is one of a variety of topics this parenting-oriented magazine covers.
What to pitch: Family Circle runs personal essays in its “Health” section, like the recent story about a woman who suffered from strange digestive symptoms for years before receiving a diagnosis of ulcerative colitis.
Length: Varies, but typically around 1,200 words
Pay: Varies, but typically around $2 per word
Assigning editors: Lynya Lloyd and Mallory Creveling, FIRSTNAME dot LASTNAME at FAMILYCIRCLE dot COM.
Floyd’s advice: Read past examples and Mediabistro’s How to Pitch: Family Circle.

3. mindbodygreen.com

Founded by Jason Wachob, mindbodygreen wants to inspire readers to live their best lives and recognizes there is no one-size-fits-all-approach to health and wellness.
What to pitch: “We love hearing from new contributors,” says editor-in-chief Kerry Shaw. Think of pitching recipes, short yoga sequences, fitness workouts, guided meditation, personal essays about transformation, beauty tips and posts with tips for personal growth.
Length: 500 to 800 words
Pay: Varies
Assigning editor: Kerry Shaw, but send pitches to SUBMIT at MINDBODYGREEN dot COM.
Shaw’s advice: Read and follow the writing guidelines.

4. Mother Earth News

If you have a passion for the environment and living off the land, you may find a good fit with Mother Earth News.
What to pitch: The best place to break in is “Country Lore,” a section devoted to how-to articles, such as the recent piece on how to clean the chicken coop.
Length: 100 to 300 words
Pay: $25 to $100
Assigning editor: Hannah Kincaid, LETTERS at MOTHEREARTHNEWS dot COM.
Kincaid’s advice: Be sure to read the detailed writers’ guidelines. Along with your query, send a brief summary of your credentials, links to any published content (if available) and blogs you maintain.

5. Rodale’s Organic Life

Rodale’s Organic Life is “a handbook for people who want to live naturally in the modern world,” says deputy editor Karen Shimizu.
What to pitch: Rodale’s Organic Life accepts pitches for its “Gather” and “Wellbeing” sections, and its “Home,” “Garden” and “Food” departments. It also takes freelance pitches for feature stories. “We always look for an organic angle—remedies and self-care that are good for the planet as well as for the self, ” says Shimizu. “And in addition to good reader service, we’re interested in good stories—profiles, personal essays or reported pieces that surprise us and help us better understand some aspect of wellbeing.” Note that its Wellbeing content is more likely to lean toward what’s traditional than the latest health trend.
Length: “Gather” runs 150 to 800 words; “Wellbeing” runs short-but-deep service-oriented pieces around 150 words, as well as longer 1,200-word personal essays.
Pay: $1 per word plus expenses
Assigning editors: Karen Shimizu or Zoe Schaeffer, FIRSTNAME dot LASTNAME at RODALE dot COM
Shimizu’s advice: “Make it clear why your story is a good one for ROL and why you’re the best person to write it. (The best way to do the latter is to show us that you’ve done enough reporting to have a solid handle on the subject.)”

6. Shape

Fitness enthusiasts can pitch this women’s active lifestyle magazine that has a focus on sports and exercise.
What to pitch: “Live Healthy” covers the latest in health news and trends.
Length: 700 to 1,000 words.
Pay: $1.50 and up
Assigning editor: Mirel Ketchiff, MIREL dot KETCHIFF at SHAPE dot COM
Ketchiff’s advice: None other than the recent advice in How to Pitch: Shape.  

7. WebMD

WebMD is dedicated to providing health news to consumers, physicians and healthcare providers.
What to pitch: WebMD doesn’t take unsolicited pitches, but it does work with a regular team of freelance writers. If want to be one of them there area few steps you can take. One option is to send your resume with electronic clips, says senior editor Sylvia Davis. “Or better yet, attend the magazine’s Pitchfest at the annual meeting of the Association of Healthcare Journalists.”
Davis’s advice: Before contacting the editors, read the magazine thoroughly so you understand the content and approach. Also, “research the right person to send things to, to show that you have investigative skills and are willing to actually pick up the phone. Sending out mass emails gives the opposite impression.”

8. Whole Life Times

Whole Life Times is a Los Angeles-based publication that seeks articles on holistic health, yoga, new spirituality or sustainable living.
What to pitch: In addition to “BackWords,” it personal essay column, it seeks stories for “City of Angels,” its front-of-the-book section, as well as longer, reported features.
Length: “BackWords” runs around 750 words; front-of-book stories range from 300 to 400 words; features are usually 800 to 1,000 words.
Pay: Current pay for new writers is $35 to $150 per article.
Assigning editor: Abigail Lewis, ABIGAIL at WHOLELIFEMAGAZINE dot COM
Lewis’s advice: “‘City of Angels’ is almost always local,” Lewis says. Features also try to include a local tie-in, even if only in the sidebar. Review guidelines.  

Other Titles to Try:

Clean Eating
EatingWell
Essence
Glamour
Good Housekeeping
Latina
Men’s Health 
Parents
Parents.com
Prevention
Real Simple
Self
Shape
Spirituality & Health
Women’s Health

Topics:

Go Freelance, How to Pitch
Managing

10 Toxic Mistakes You Might Be Making as a Boss

Heed this manager's guide to identifying bad boss behavior.

boss meeting with staff
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
8 min read • Originally published February 16, 2016 / Updated March 19, 2026
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By Brittany Taylor
Brittany Taylor is an enterprise marketing manager and content strategist with over a decade of experience in B2B content marketing, brand building, and ghostwriting, with bylines in SELF, Teen Vogue, and Mediabistro. She currently leads content and branding across multiple brands at HireQuest Inc.
8 min read • Originally published February 16, 2016 / Updated March 19, 2026

We’ve all had bad managers. You know the ones—they inspire the stories you tell at happy hour and are the ghosts that haunt your every career move.

And though you swear you’ll never be like them, how sure are you that their toxic ways aren’t tarnishing your own management skills? Sometimes we fall back on bad habits. What’s important is to put a stop to them immediately.

So are your management moves the right ones or do they need a makeover? We talked to three senior management experts in the industry: J.T. Hroncich, managing director of Capitol Media Solutions, a media buying and strategy company in Atlanta and Washington, D.C.; Amy Muntz, executive vice president of strategy at advertising agency Allen & Gerritsen; and Christine Stack, a partner at Liberty Blue, a communications industry placement agency.

Read on for ten employee-alienating actions and tips on how to turn your work style around.

1. You’re all business, all the time.

From 9 to 5 or 10 to 6 or 24/7, you are on the clock, and that means you’re the boss—not a friend, not a coworker, not a sympathetic ear. You’ve got things to do, projects to complete, websites to launch, books to publish. But when you do this, you risk your employees feeling isolated or under-appreciated.

“This is harder with 100-plus employee companies, but I have a small business and I think particularly in smaller companies, it’s important to take an interest in the people and their lives,” says Hroncich.

Muntz agrees. “Sometimes it’s hard to manage all the day to day and make time to connect with the human beings we work with,” she says. “The biggest disconnects happen when people feel like their managers aren’t connected to them and the things that matter to them inside and outside of work.”

It doesn’t take a lot of effort to ask how someone’s day is going, what plans they have for the weekend or how their family is doing. But this small gesture can make a huge difference in the eyes of your employees.

2. You’ve become buddies with your team.

The line between friend and manager is a narrow one.

While you’re busy focusing on the tightrope beneath your feet—and all the projects you’re juggling in the meantime—you might not notice that you’re a little too buddy-buddy with certain employees, or friendlier with some more than others.

“Hanging out outside the office or having a drink after work occasionally is fine,” Hroncich says. “But the casual relationship has to change into a professional once you get inside the office doors.”

It can create an environment where management isn’t respected inside the office or can create the perception—or reality—of favoritism.

If you were promoted from part of the team to the head of it, this becomes an even greater problem, as Stack can attest to. “I wish I wouldn’t have worried so much about getting everybody to like me, to be everyone’s friend,” she says.

“In the end, people may not like you or agree with you, but it’s important that they respect what you do.” Her solution: “A team meeting to set the tone is imperative.”

3. You keep company news to yourself.

While there are some secrets worth keeping, others tend to breed distrust.

Muntz says that much of the time, what seems like a lack of transparency can actually be due diligence when it comes to the decision-making process.

However, if you’re keeping mum on company happenings (that are public knowledge or soon will be), personnel changes that affect your daily responsibilities or client updates, your team may resent you for not looping them in.

Chances are, the info will leak out anyway, so give your employees the courtesy of hearing the news from you first.

“The challenge for managers is to be open and transparent even if you don’t have all the answers,” Muntz says. Even so, open up about what you do know. “Don’t let things linger or keep your employees waiting and guessing,” adds Muntz.

4. You blow off annual reviews.

From self-evaluations to biopic-length formal writeups, annual reviews are part of most company policies. For managers, review season may always seem to coincide with a particularly busy time of the year.

But just because your plate’s overflowing doesn’t mean you should drop this must-do to the bottom of your list.

“If you can’t get to a formal review in a timely manner, at least shoot for clear and consistent feedback in a general sense about [your employees’] performance or any issue,” Hroncich says. “Doing that eliminates or at least reduces surprises when the formal review does happen.”

Muntz stands firm on this point. “People that come to work for you every day deserve to have these conversations and they shouldn’t just happen once a year,” she says. “We should be doing formal check-ins quarterly and informal check-ins at least monthly.”

5. You ignore conflicts between your staff members.

Even if you love watching Bravo’s nightly smackdowns, chances are you’re not huge on inciting your own disturbances, domestic or otherwise.

Still, when employees are at each other’s throats—or, worse, passive aggressively throwing each other under the proverbial bus—it’s up to you to step in.

“I recall addressing a situation similar to this as a manager and I will admit it was the most difficult and nauseating day of my career,” Stack confesses. “Put simply, ask for help: Engage your HR director, outline the situation as well as what the ultimate outcome is desired and collectively shape a plan of action.”

Mediation is essential and most effective when the conflict is just beginning. Letting it fester will tank your team’s morale and productivity, Stack says.

6. You resist change and, in the process, stifle creativity.

You’ve gotten to the point that your work flow is fluid. You know how to work even the most finicky of databases. You’ve cracked the analytics software wide open. Your project management rhythm is down. You are, in a word, comfortable—and you like it that way. But that’s not necessarily a reason to push the status quo.

“With this perspective,” Stack warns, “you will make yourself obsolete—and smart, driven achievers won’t want to work with you.”

And if you are resistant to change, how can you possibly help promote the innovation of your employees and, thus, your company?

“I wish more managers would truly start fostering creativity,” Muntz says. “As an industry, we talk a good game when it comes to creativity, but I don’t think we put enough energy into rewarding our teams for developing solutions that are novel, innovative and unexpected.”

Stack encourages managers to give their team members frequent opportunities to present new ideas or offer solutions to a current challenge. And if those ideas don’t work, explain why. Just be sure to keep the creative juices flowing.

7. You have a no-mistakes policy.

You’re not one to bet twice on a losing horse, so when a team member flubs a project, you refuse to let her touch it again—ever. You won’t let her forget about that one mistake… or allow her to learn from it.

Instead of steamrolling the employee, guide her through the process, Stack urges. First, identify the mistake, so there’s no question in her mind what she did wrong. Then give her the opportunity to make up for the error.

Hroncich emphasizes the need to establish—and earn back—trust. Let the employee’s track record speak for itself.

“If it is a one-time thing and it’s still big deal, I probably wouldn’t take [my trust] away from them if they didn’t have a track record for screwing things up,” he says.

However, if the employee is a repeat offender, despite your frequent admonitions, says Stack, “then sadly she’s simply not getting it, and action needs to be taken.” That action might be transferring her to another, more appropriate, role—or, worst case, asking her to leave.

8. You don’t address problems when they happen.

Perhaps you’re too lax with your employees. Instead of working to solve problems with stumbling employees, you go ahead and fix them yourself—hey, you reason, it’s faster this way.

And then after the offenses have built up and you finally unleash a firestorm, it comes across as out of the blue from your employee’s perspective.

“The issue here is simple: lack of honest communication,” Stack says. “You haven’t been fair nor have you given this person the opportunity to improve.”

Trotting out a list of problems, major and minor, all at once “has powder keg potential,” she adds.

It’s a better strategy to outline a list of things that have worked this year (start with the positives), and then get into the things that have not worked.

The goal is for the employee to come away from the discussion with ways to improve his performance and have an action plan in place to reach his or her full potential.

Follow-up is essential here. Be sure to set up monthly conversation reminders so you can see how he’s faring, particularly against your expectations and concerns.

9. You don’t delegate.

When you spend the time to learn how to do something really well, it can be difficult to let someone else take a stab at it.

But when you become a manager, your job is to guide others as they do much of the work you did before. Your task is to oversee the project, not DIY.

“Delegation was probably the most difficult skill for me to develop; in some ways, it still is,” Stack says. “Getting beyond the concept of ‘Get it done now!’ to instead taking the time to educate others and oversee their execution was a difficult ask for a control-freak like myself.”

Nonetheless, it’s essential to give your employees the chance to expand their responsibilities and develop new skills. In the end, it will benefit you both to move a few things off your epic to-do list.

10. You’re a serial micromanager.

Ah, the catch-22 of delegating a task to a team member only to minutely oversee his every mouse click. The three senior managers we talked to each cited it as the No. 1 gripe employees have about their bosses.

And Muntz totally gets it. “I was a complete micromanager when I first started out,” she says. “Like many new managers, I tried to stay on top of every little thing my team did, which was unproductive and exhausting. It eventually led to me having to let go.”

The fact is being a great manager means you are comfortable setting the vision and empowering the talented folks you have on your team, adds Muntz.

“The best managers don’t tell others how to do their work; they help create and nurture an environment where their team can do their best work.”

Topics:

Climb the Ladder, Managing
Job Search

What Every Job Seeker Should Know About Landing Social Media Jobs

Tweet and tumblr your way into this growing industry

social media share icons
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By Kristen Fischer
Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.
4 min read • Originally published February 17, 2016 / Updated March 19, 2026
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By Kristen Fischer
Kristen Fischer is a freelance writer, journalist, and copywriter with over 20 years of experience, currently serving as a health writer for AARP with previous staff roles at WebMD and WW. Her work has appeared in Prevention, Healthline, Woman's Day, Parade, and Writer's Digest, and she is the author of four books.
4 min read • Originally published February 17, 2016 / Updated March 19, 2026

These days, every marketing effort has some aspect of social. Whether it’s pushing content via Twitter and Facebook, sharing the company’s unique culture on Instagram or fostering community engagement, social media jobs are growing faster than ever.

Here’s a look at some of the jobs in the social media world and how to get your hands on one.

Starting Out: Entry-Level

If you’re fresh out of college and know a thing or two about social media, especially if you blog, you may be a great candidate for a gig such as social media coordinator or social media specialist.

“On an entry-level position, what you’ll see these days are people that are fresh out of college,” says Hilary O’Keefe, senior communications manager at Core77 Design Awards. “The ones that really know it inside out, it makes them valuable for these companies.”

Prospective employers often browse through the complete social presence of an applicant before looking at their resume in order to screen candidates.

What does that mean? They want to see that you are professional and that you can write well. That translates into being able to promote a specific company, or in an agency setting, being able to get the word out effectively about their clients.

A common entry-level position is social media coordinator, who is responsible for drafting and posting content including tweets and status messages. The coordinator is often also responsible for setting up alerts to manage responses and monitoring what is being said about clients, and works with management to set the strategy for how to respond.

Ken Wisnefski, owner of the online marketing agency Webimax, also says his company turns to recent graduates to fill most social media positions, and then trains them on proper ways to use it. As the industry evolves, he says that the “new” employees will be the real pioneers of the field.

Moving Up: The Management Level

If you want to work your way up in social media specifically, you’re ideally going for a social media director or social media manager title.

Management-level roles for social media professionals are often more focused on the strategy of social media and less about posting status messages—like determining which Facebook pages to like or which Twitter handles to follow. Above that, setting the overall social media strategy, is often a director.

Responsibilities vary depending on the employer’s or client’s needs. For example, some may focus more on contests to promote products, and others involve knowing more about competitors and more actively getting the word out to make sure a client can effectively compete.

For management jobs, companies are looking for people who are dedicated to blogging, know how to write well, can use Facebook and other social media tools, learn and adapt quickly and also understand concepts like search engine optimization.

A bachelor’s degree in a creative field such as communications, English or advertising can help and is often a requirement. To make it on an oversight level, having previous experience managing projects—and being able to demonstrate results, even if it wasn’t specifically with social media—are crucial.

Social Media and Traditional Marketing

One of the nice things about starting out strictly in a social media job is that a person gains valuable skills in traditional marketing. This can help propel your career, whether you stay in social media or not.

O’Keefe’s job as online marketing manager incorporates social media, but also traditional marketing techniques. “It takes a little more experience understanding the basic of marketing,” she says.

Not all social media jobs require a marketing background, especially entry-level ones. But after working a few years in the entry-level field, which can include other interesting positions such as community managers, a candidate can likely move to a social media director role—or they can leverage that background into another marketing, advertising or communications position.

“You still get a marketing background if you want to move onward,” O’Keefe notes.

She adds that the higher up you go, the more understanding and appreciation for traditional marketing is required. O’Keefe says if you start in social media out of college, you look at the trends of how people pass along information.

For example, “It could be a fantastic entryway to consumer research.” So you don’t necessarily have to continue your career strictly in the social media realm; other possibilities exist.

Find a Social Media Job

1. Think Outside the Job Board Box. Start with the Mediabistro job board, and then check out sites like Mashable for a nice selection of industry-specific sites gigs.

2. Look for Related Positions. O’Keefe says that jobs in the field don’t always have “social media” in their titles, so keep an eye out for variations, like “link builder” and “community manager,” which often incorporate the same duties.

3. Let the Gatekeepers Find You. If you build it—an awesome and professional online presence, that is—they will come. Market yourself as an expert in the field through your own Twitter, Facebook or Tumblr pages.

4. Follow the Leaders. Find out who has the job you want and friend them. That’s the best way to find out about news in the field, and most importantly, potential openings.

Topics:

Get Hired, Job Search
Skills & Expertise

What Does a Web Designer Actually Do? Skills, Salary & Career Path

Here’s what it takes to be a web design star

web designer working on a project
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By Jenell Talley
Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.
3 min read • Originally published February 21, 2016 / Updated March 19, 2026
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By Jenell Talley
Jenell Talley is a journalist and program analyst with a background spanning media, government, and editorial work. She holds a journalism degree from Howard University and a master's in human resources management from the University of Maryland.
3 min read • Originally published February 21, 2016 / Updated March 19, 2026

If you’re looking to put your design sensibilities and technological savvy to good use, securing a job as a web designer may be just what the doctor ordered. We talked to those in the know and got the scoop. Say adios to being bored at work.

What exactly does a web designer do?

These visual architects are responsible for the overall awesomeness of a website’s look—its layout, colors, fonts, icons, buttons, the whole shebang. Although not always required, many web designers have mad coding skills too, so they not only come up with a design, they use a programming language, such as CSS, Ruby, SQL, Python or ASP to implement it. Designers often know several languages or some varying combination of them.

“Having a wide skill set is critical in the industry,” says Brett Hartmann, founder of and lead web developer at Bitcookie, a web design and Internet-marketing agency. “[At a design agency], often that means a combination of either code and design, design and marketing or design and project management.”

What skills do you need?

Obviously, you need a good design eye and an understanding of layout, hierarchy, color theory, typography and web font. A strong grasp of UX/UI design foundations is also important. It helps you create a seamless design that smoothly guides users through a site without them getting frustrated.

You should also have good instincts, adds UX designer Tamara Wiesen, product designer at FeeX, a financial services startup that helps people save money. Trusting your instincts will help you navigate new terrain.

And be adaptable, says Hartmann. “Technology changes rapidly, and being able to flow with it smoothly is often more important than being the best designer in town.”

Who is a web designer’s boss?

A freelance designer typically reports directly to the clients. If a designer’s at a larger company, a project manager or an art, UX or design director may call the shots. At a smaller agency, the boss might be the owner, if he chooses to oversee each project.

Are there other titles with similar responsibilities?

Many companies do not have designated web designer positions, but they expect those with “design” in their title—UX and UI designers, graphic designers, product designers and front-end designers—to have a web background, says Adriana Marin, former shutterstock.com design director turned freelance art director. “In today’s landscape, every designer has to be a web designer and be mindful of the user’s overall experience.”

What do I need to get ahead in this position?

Simple: Work hard and stay abreast of the latest design news and trends. Oh, and don’t succumb to designers’ block (push through it!) or negative feedback (everyone’s a critic).

How can I get my foot in the door?

You’re off to the races with a degree in graphic design or classes in UX, UI, HTML, CSS and Javascript under your belt, but some agencies are more about experience garnered from personal projects. “Personal interest in design work often represents the drive to learn and create,” says Hartmann, “which is what makes [the] perfect designer.”

Get your feet wet by designing websites for your friends and their friends. Then show and prove: Demo several commissioned projects or mockups for potential employers, and let them know how you addressed any problems encountered along the way. With the ability to design, code and nip pesky problems in the bud, the question is no longer who’ll hire you, it’s who wouldn’t.

Looking to land a job in web design? Check out Mediabistro’s job boards, where top companies are constantly searching for top talent.

Topics:

Climb the Ladder, Skills & Expertise
Skills & Expertise

One Simple Sentence That Will Get You Closer to Your Dream Job

Write a career vision statement to put your goals—and your targeted position—within reach

road splitting into two directions
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
2 min read • Originally published February 22, 2016 / Updated March 19, 2026
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By Amanda Layman Low
@AmandaLaymanLow
Amanda Layman is a B2B tech content writer and strategist with over 15 years of experience creating content for startups and enterprise brands. She founded Tigris, a content agency serving leading tech companies, and authored The New Freelance: A Book for Writers.
2 min read • Originally published February 22, 2016 / Updated March 19, 2026

When you’re looking for a job, between networking, searching the job boards and, if you currently have a job, staying on top of your workload, you can feel tapped out for time.

But that doesn’t mean you should sit back and take whatever comes at you, be it a new job or duties at your current gig.

Keep in control of your career by writing a vision statement. With so many paths you can take in media, it’s helpful to have a guiding light that keeps you from veering off in a direction that’s misaligned with your passions and talents.

A vision statement can help you during your job search or freelance career, too. By having the goals of your personal brand intact, you’ll only take on opportunities that nurture your growth and authenticity.

So what makes a strong vision statement? First, it should be motivational. It should state the “why” and “how” of your career goals, rather than your methods for getting there. Remember, the vision is a glimpse into the future, not a map for getting there. It should also be short and easy to memorize.

Check out these real examples:

  • Amazon: To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
  • The Nature Conservancy: Our vision is to leave a sustainable world for future generations.
  • Stanford University: To become the Harvard of the W.
  • Disney: To make people happy.

Brainstorm the events that led you to pursue your media career. What inspired you to do this stuff in the first place? Here are some ideas of possible personal vision statements:

  • “To establish my own creative advertising agency by 2030.”
  • “To spend as much time traveling as I spend at my desk.”
  • “To create media that contributes to the alleviation of poverty.”
  • “To contribute to the public understanding of science through my writing.”

Once you’ve nailed down a sentence or two that sums up your vision, sleep on it and revisit your ideas tomorrow. If it still holds true and encompasses your values and dreams, it’s probably a solid vision. Post it somewhere visible on your desk and consult it every time you make a decision, start a new project or consider a new job opportunity.

Most importantly, if you feel like you’ve achieved your vision, amend it by dreaming bigger.

Get help figuring out your vision statement and other career goals by talking with one of Mediabistro’s career counselors. 

Topics:

Climb the Ladder, Skills & Expertise

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