Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.
Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.
Credits and a second, less-compelling spot follow after the jump.
Chief Creative Officer: David Lubars
Executive Creative Director: Tom Godici
Executive Creative Director: Greg Ketchum
Creative Director: Mark Voehringer
Senior Art Director: Miles Gilbert
Senior Copy Writer: Nick Sylvester
Senior Account Director: Ladd Martin
Account Director: Casey Ritts
Account Manager: Heather Linde
Senior Account Executive: Jon Colclough
Assistant Account Executive: Jordan Isicoff
Head of Integrated Production: Dave Rolfe
Group Executive Producer: Alex Gianni
Executive Producer: Annie Uzdavinis
Music Producer: Loren Parkins
Production Company: Motion Theory, Los Angeles
Director: Mathew Cullen
Executive Producer: Javier Jimenez
Line Producer: Bernard Rahill
Production Supervisor: Malcolm Wax
Production Coordinator: Tara Clark
Director of Photography: Tami Reiker
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