Twitter’s Canadian office has officially opened its doors, with managing director Kirstine Stewart at its helm.

After a month of behind-the-scenes media action and 10 new employee hires, Twitter Canada is ready to roll.

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Social media crises have popped up in the media fairly frequently lately, from the spate of SEA hackings to the @ComfortablySmug Twitter account that during Hurricane Sandy posted a series of lies about damage, loss of power, and – most notoriously – the New York Stock Exchange flooding.

What’s a social media manager to do in time of such turmoil?

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The Newcomers Guide To Twitter is a ten-part series of introductory lessons, tips and suggestions for people using Twitter for the first time. Please share these articles with your friends, family, colleagues and anyone you know who is struggling to “get Twitter”.

So, you’ve studied the basics, chosen the perfect username, setup your profile at Twitter.com and started following some cool people. But here’s the thing: how do you get people to follow you?

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A group of about 30 popular Viners have teamed up to launch the ironically titled “Unpopular Now,” a riff on Vine’s “Popular Now” category.

In addition to sharing their Vines, the group plans to host contests and curations. There’s also an Unpopular Now Twitter account and YouTube channel.

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Twubs, creator of branded hashtag landing pages, has released a free, API-compliant Twitter chat tool that’s definitely worth checking out.

The service aggregates tweets from any Twitter client in real-time, cultivating high-quality engagement in the conversation and extra-effective moderation.

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As social media has rapidly integrated itself into seemingly all aspects of our personal and professional lives over the past decade or so, it’s easy to forget how much of an impact it has had, negatively, on all those things that we used to like to do – a lot – before Twitter and Facebook came along.

TV, for example. We used to watch a lot of that. And we still, really, but it’s on the decline, as is radio, alongside newspaper and magazine reading.

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It doesn’t matter if you’re brand new to social media or a savvy, seen-it-done-it-all veteran – when it comes to setting up a new Twitter Profile or Facebook Page, working out the heights and widths of all those images you positively need to make your channels look fantastic is a time-consuming and, unfortunately, regrettably forgettable business.

And what about those other social platforms, such as Google+, Pinterest, LinkedIn, Instagram and YouTube? Wouldn’t it be really convenient if somebody put all this information within one, easy-to-read image?

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Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at 10 mistakes that you might be making on Twitter, a visual that reveals the marketing benefits of social media, news that Vine has surpassed Instagram for shares on Twitter, an update on the top 10 most-followed people on Twitter and how brands can convert the 7 types of social media fan into customers.

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A new study conducted by University of Michigan researchers Elliot Panek, Yioryos Nardis and Sara Konrath found that social media reflects and amplifies the culture’s growing levels of narcissism.

In the words of the researchers, “Facebook is a mirror and Twitter is a megaphone.”

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The Apple Worldwide Developers Conference (WWDC) was the big tech story of the week, with the unveiling of iOS7, a new Mac Pro, new AirPort Extreme and AirPort Time Capsule devices, and a brand new Apple music product: iTunes Radio.

But, as VentureBeat pointed out, one detail overlooked in much of the coverage of iTunes Radio is that the service includes a Twitter #music trending station.

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