Authentic voices are critical to marketing on Twitter. Your company wants to know what people really think about your brand and your followers want to feel like they are hearing from a real person – not your legal department.
Talking a little sh#!& might be the best way to keep your Twitter conversations authentic and valuable.
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Create a social media strategy and learn from the biggest names in social media in our online Social Media Marketing Boot Camp starting June 7. Speakers include Jen Brown (TODAY.com), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
This week, High 5 games is hiring a director of audience insights, a social media analyst and a VP/director of social media & digital marketing. Meanwhile, Kellen Company needs a communications specialist, and the Center on Budget and Policy Priorities is seeking a social media and web specialist. Get all the details below and find more just-posted gigs on mediabistro.com.
For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.
Bet you thought you’d escape all the Facebook IPO hoopla today by staying away from the platform and catching up on Twitter? Think again.
The tweets are flying about “the book” and they range from tech trading market savvy observations to bitter naysayers with hilarious quips. And you can probably guess which group we plan to focus on.
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It’s time for some Friday fun: Twitter-inspired music videos! Take a few minutes and sneak in these poppy, chirpy tunes between meetings, or save them for when you’re home from work. They’ll show you why some people love Twitter so much, and could even convert you if you’re on the fence. Enjoy!
Twitter wants to be more relevant to you. And in order to do so, they’ve started providing users with tailored suggestions of who to follow, rather than just a list of some of the most popular account.
Since not everyone loves Justin Bieber, this move should make searching for new, relevant accounts to follow a more pleasant experience for the average user, and Twitter’s hoping it increases the number of new users who stick around past the signup process.
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Did you know that 37 percent of employers currently use social media to research job candidates, and a further 11 percent plan to start doing this soon?
So, here’s the big question: what exactly are they looking for?
Measuring the return on investment (ROI) of your social media strategy is something that still frustrates a lot of brands and marketers – studies have shown that just 10 percent of marketing decision makers in the UK monitor their Twitter and Facebook ROI, and of the 53 percent of businesses that are now using social media, 88 percent cited exposure as the single biggest benefit.
Which, of course, while nice, isn’t strictly ROI in the bottom line sense of the term. So, is true social ROI an elusive myth, or have the rules changed and we’re looking at all of this the wrong way?
I’m writing in first person about this one because I’m superexcited. There’s a comedy contest on Twitter!
If you read my previous post about my FAME fiasco, you’ll know why I think this is AWESOME. And you’ll also know that I have a snowball’s chance of winning. But that doesn’t mean I won’t try. And you should too.
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Do you love hockey? Do you love Alyssa Milano?
Then you’ll LOVE following tonight’s game via the National Hockey League’s Twitter feed, because it will be combining your two loves in one place.
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Following Yahoo and AOL’s lead (and Google’s quasi-lead), Twitter confirmed a Federal Trade Commission announcement that it will honor Do Not Track notifications. In doing so, Twitter has taken a big step toward helping users take control of what information is shared about them – and about their activity – online.
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