Yesterday we reported that Twitter is now tracking the other apps installed on your iOS and Android devices. Called App Graph, the update will track applications installed on the same device as the official Twitter app, but won’t collect any data from the apps themselves.
The tracking is opt-out, meaning you will need to take action if you don’t want Twitter snooping on your stuff so it can show you more tailored ads.
Way back when in days of yore, everybody on social media was a person. That is, all the profiles on early, pioneering social platforms such as Friendster, Myspace and Facebook, were launched and managed by actual people.
Then brands came along, and we all got used to talking to brands on social. Then things got a bit weird. Brands started launching profiles for some of their products, and we all felt a bit strange chatting to @dietpepsi. It’s a canned beverage, after all. Who exactly do we think we’re talking to?
Twitter is collecting information about the apps installed on your smartphone or tablet to serve you better ads.
Called App Graph, the update will keep track on the applications on your device, but won’t collect any data from the apps themselves.
It’s Black Friday tomorrow, and brands around the world will be slashing prices to entice you to spend as much as possible. Last year, around 141 million U.S. consumers shopped on the day after Thanksgiving, spending a whopping $57.4 billion.
Which means there’s an awful lot at stake. So, if you’re a brand looking to drive Black Friday business to your website via Twitter, when’s the best time to tweet?
Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.
One of the latest experiments spotted in the wild is inbuilt analytics within tweets, which tells you exactly how well (or poorly) your tweet is doing.
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