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This Week on #Twitter: Optimize Your Twitter Profile, Social Media Business, Social Cheat Sheet

This Week on #Twitter: Optimize Your Twitter Profile, Social Media Business, Social Cheat Sheet

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes the 7 elements of an optimised Twitter profile, a look at how marketers are using social media for business, a visual that discovers who owns social media, a social media cheat sheet for users and the good (and bad) of social media marketing.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

3 Steps to Improve Your Writing on Twitter

3 Steps To Improving Your Writing On Twitter

Whether you studied English Literature for your four-year undergrad or you read the back of a cereal box this morning, if you’re on Twitter, you’re a writer. Here’s how to be better.

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Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Live-Tweeting Significantly Boosts Follower Growth for TV Shows

Twitter has a special relationship with television but it’s not one that’s always as clear as the social network would perhaps lead us to believe. In their study last year Nielsen appeared to express mixed feelings about Twitter’s impact on TV ratings (and vice versa), and one NBC executive was quite adamant that Twitter did not increase TV viewers.

However, one area where Twitter has seen results for television shows is when participants in that show – stars, hosts, contestants and the show’s Twitter handles – live-tweet during programming.

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Social Media Jobs: Urbanful, WorkingWomen.com, PMC Studios

This week, Urbanful is hiring a social media manager, while WorkingWomen.com needs a social media-savvy web editor/writer. PMC Studios is seeking a social media coordinator, and WHYY is on the hunt for a social media strategist. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

urbanful130

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Social Media Ad Spend Share Worldwide [STUDY]

Social Media Ad Spend Share Worldwide [STUDY]

North America will account for 42.3 percent of all social network advertising expenditure in 2014, ahead of Asia-Pacific (29.2 percent) and Europe (22.4 percent), reports eMarketer.

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Twitpic Will ‘Live On’ as Mystery Buyer Emerges

Twitpic Will 'Live On' as Mystery Buyer Emerges

Earlier this month we reported on the news that Twitpic had decided to shutdown on September 25th, largely because of a trademark conflict with Twitter.

Now, the company has tweeted that it won’t be closing down after all, having been acquired by an unknown third party.

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Twitter Updates iPhone App With New Profiles, New Design and iOS 8 Functionality

Twitter Updates iPhone App With New Profiles, New Design And iOS 8 Functionality

Twitter has unveiled quite a substantial update to its Twitter for iPhone app, with a brand-new look for user profile pages and supportive features for Apple’s iOS 8 operating system.

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Social Media Advertising: Myth Busted [INFOGRAPHIC]

Social Media Advertising: Myth Busted [INFOGRAPHIC]

There’s no point paying for ads on social media because brands can market themselves for free.

Right?

Wrong. Targeted advertising on social media upgrades your organic marketing campaign, efficiently acquiring new customers and leading to greater sales conversions.

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UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

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Who Owns Social Media? [INFOGRAPHIC]

Who Owns Our Social Media? [INFOGRAPHIC]

Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.

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