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54% of #Facebook Users Login Multiple Times Per Day (#Twitter: 34%)

54% of Facebook Users Login Multiple Times Per Day (Twitter: 34%)

More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.

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Gwyneth Paltrow, Lena Dunham, Chris Pratt and Others Read Mean Tweets

Gwyneth Paltrow, Lena Dunham, Chris Pratt and Others Read Mean Tweets

Jimmy Kimmel is back with episode eight of the hilarious Celebrities Read Mean Tweets, with appearances this time from Gwyneth Paltrow, Lena Dunham, Gerard Butler, Britney Spears, Chris Pratt, Lisa Kudrow and others reading out nasty things that “fans” have said about them on Twitter.

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You Can Now Share Tweets in Direct Messages on #Twitter

You Can Now Share Tweets in Direct Messages on #Twitter

Twitter’s direct message system has always been pretty basic, but lately the company has been quite vocal about how they plan to improve the platform. Earlier this week Twitter reactivated the facility to send links in direct messages, and as of yesterday you can now share tweets via direct messages for the first time, too.

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7 Reasons Why we Use Social Media for Customer Service

7 Reasons Why we use Social Media for Customer Service

Earlier today we looked at an American Express study that suggested that less than 5 percent of users prefer social media for customer service enquiries.

However, while it may not be the first port of call, social is still an increasingly popular touchpoint for customers looking for a response from brands, with many turning to Twitter and Facebook after first connecting via their preferred channel (for example, email).

But why?

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Twitter’s New ‘Buy’ Button is Live: Here’s How it Works

Twitter’s New ‘Buy’ Button Is Live: Here’s How it Works

Rumours of Twitter’s ‘buy’ button started to surface earlier this year before the company made an official launch back in September. It’s appeared on a few occasions in the wild over that time but today we can get a good look at how it all works, courtesy of a holiday promotion from AMC Theatres.

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Very Few Users Prefer Social Media for Customer Service

Very Few Users Prefer Social Media for Customer Service

About one in four (23 percent) of U.S. internet users have used social media for customer service purposes, but it’s the preferred channel for a very small minority, reveals new data from American Express.

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4 Ways That #Twitter Influences Holiday Purchase Decisions

4 Ways That #Twitter Influences Holiday Purchase Decisions

More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.

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You Can Now Send URLs in Direct Messages (Again) on #Twitter

You Can Now Send URLs in Direct Messages (Again) on #Twitter

Good news: you can now send URLs in direct messages.

Again.

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Just 15% of Marketers Think Social Media Software is Useful

Just 15% of Marketers Think Social Media Software is Useful

If there’s one thing that the internet has given us in spades it’s data. There’s so much data, in fact, that we need software to make sense of it all so we can drive our marketing campaigns forward.

But which digital tools actually convert these metrics into actual return on investment (ROI)?

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The History of #Hashtags [INFOGRAPHIC]

The History of #Hashtags [INFOGRAPHIC]

The first recorded use of a hashtag on Twitter is credited to designer Chris Messina way back in August 2007, when he asked his followers how they felt about using the pound sign to group conversations on the micro-blogging platform.

And a movement was born.

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