How many times in the past six months have you read or heard someone reference the phrase “paid, owned, and earned”?

I’d venture to say that the answer is more than you can count on your hands (and maybe even your feet as well!). In this post, I’ll explore the evolution of social media marketing that eventually led us to the paid, owned, earned trifecta, and I’ll dive into a few brands that have found success employing it.

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Our Wednesday series Twitticisms is back, featuring the jocular jests and witty wisecracks of Twitter’s funniest.

Cue the laugh track:

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Internet Week NY is in full swing, and one of the most packed events so far was Joan Rivers’ keynote yesterday afternoon.

The mother of irreverent comedy was interviewed by Shira Lazar, the cofounder of What’s Trending, for a conversation about the Internet’s impact on comedy.

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Social media is time-consuming for even the most dexterous mouse-clicker.

Luckily, keyboard shortcuts abound for multiple social networking sites – and they’re all laid out for you in this handy infographic by Quintly.

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Social media is a vast, intricate, many-layered field with infinite tools, networks, and apps to help you leverage content and engage fans and followers. The days of the dynamic duo – Facebook and Twitter – are long gone.

These days, new platforms pop up daily, and best practices change for each by the minute.

Wouldn’t it be nice to have a cleanly laid-out map that takes a bird’s-eye view of all the social platforms at your fingertips?

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In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it’s a relationship that, by definition, has to work both ways.

Accordingly, platforms such as Twitter and Facebook have made it increasingly difficult for brands to maintain control of their online reputation, with these (and other) channels also empowering customers to proactively voice their opinion and share their experiences about these companies (and their products and services). Which, of course, is fantastic when everybody is happy, but let’s return to the real world for a moment: what do you do when things go wrong?

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Teens are sharing more information about themselves on social media sites than they have in the past but are also more proactively taking steps to better manage their privacy, reveals the latest report from Pew Internet.

In their Teens, Social Media, and Privacy analysis, Pew discovered that while 91 percent of teens have shared a photo of themselves, 53 percent have posted their email address and one in five (20 percent) have shared their cellphone number on a social networking site, 60 percent of Facebook-using teens have their profiles set to display to only friends and family, and almost one-quarter (24 percent) have a protected profile on Twitter.

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The poor folks in Oklahoma have lost so much over the past couple of days and we bet they’re on your mind.

If you’d like to help them, but didn’t know how, we have a pretty simple way. You can send them food, something they’re in desperate need of, and it’s as easy as sending a tweet.

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Scratch that, if you hit and run, you shouldn’t tweet about it at ALL, but tweeting they deserved it is just all kinds of crazy.

And it seems this Twitter user is just that.

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You’re all over Twitter every day and you know all about it, right? Well, maybe you do, maybe you don’t, but (most likely) you don’t have “everything Twitter” at the tip of your tongue every second of the day, particularly if you’re a Twitter marketer and not an app developer.

Either way, we have a quick list for your reference. It’s full of Twittery things you either didn’t know about or heard of before and forgot they existed (like diphthongs). Take a scan so you don’t send out foolish tweets or say something silly the next time you’re “talking Twitter” with the masses.

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