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This Week on #Twitter: Email Vs Social, Unsocial CEOs, Retailers Investing Less in Social

This Week on #Twitter: Email Vs Social, Unsocial CEOs, Retailers Investing Less in Social

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a visual which looks at whether email marketing is better than social media (and vice versa), news that more than two-thirds of top CEOs have absolutely no social media presence, a study which reveals that retailers spent less on social this holiday season, a chart which shows how Twitter’s popularity is on the slide around the globe (while Instagram’s is very much on the rise) and the 10 biggest social networks worldwide.

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Blogging

BloggingWork with a content strategist to discuss your brand, creative content, or business through blogging! Starting January 15, McLean Robins will teach you how to design, promote, and maintain a blog, develop an audience, integrate social media platforms, and build connections with your community with link sharing. Register now!

What Does Your 2015 Twitter Strategy Look Like?

What Does Your 2015 Twitter Strategy Look Like?

With the new year right around the corner, your resolutions list might be looming pretty large… but does it include any Twitter-specific promises? It should. The new year is a great time to revise, refresh and renew your Twitter strategy.

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Social Media Jobs: Monroe College, teNeues Publishing, VISIT FLORIDA

This week, the Monroe College is hiring a social media and public relations manager, while teNeues Publishing needs a part-time publicist and social media manager. VISIT FLORIDA is seeking a social community manager, and is on the hunt for a social media specialist. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro.

MonroeCollege130

Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Email Marketing Vs Social Media – Which is Better? [INFOGRAPHIC]

Email Marketing Vs Social Media - Which is Better? [INFOGRAPHIC]

Right now there’s a heated debate taking place within the top marketing circles. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still wet-behind-the-ears, modern upstart who has revolutionised branding in the last decade.

So, here’s the billion dollar question. Which is better: email marketing or social media?

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Which Brands Have Been Naughty (Or Nice) On Social This Holiday Season? [INFOGRAPHIC]

Which Brands Have Been Naughty (Or Nice) On Social Media This Holiday Season? [INFOGRAPHIC]

Which brands likely received lots of lovely presents from fans and customers this holiday season, and which were thrown a few lumps of dirty coal?

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The 10 Biggest Social Networks Worldwide

The 10 Biggest Social Networks Worldwide

Facebook is the world’s biggest social network, with 1.35 billion users as of December 2014.

But what about the rest of the top 10?

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68% of CEOs Have Zero Social Media Presence [INFOGRAPHIC]

68% of CEOs Have Zero Social Media Presence [INFOGRAPHIC]

More than two-thirds (68 percent) of Fortune 500 CEOs have absolutely no social media presence on any major network, including Twitter, Facebook, Instagram, Google+ and even LinkedIn, reveals a new study.

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This Year in Social Media [INFOGRAPHIC]

This Year in Social Media [INFOGRAPHIC]

2014 has been a big year for social media, notably in the marketing and advertising space, with a number of key updates, launches and features from the major players.

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Interest in #Twitter is Declining Worldwide (But #Instagram Has Never Been More Popular)

Interest in #Twitter is Declining Worldwide (But #Instagram Has Never Been More Popular)

Twitter hasn’t had the best of years. The stock price has crumbled, analysts are calling for CEO Dick Costolo’s head and the platform is still struggling to find and retain new users.

I have some more bad news: general interest in Twitter worldwide is also very much on the descent, whereas interest in rival Instagram has never been greater.

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Tweet Analytics Are Now Available on #Twitter for iPhone

Tweet Analytics Are Now Available on Twitter for iPhone

Twitter opened its super useful analytics.twitter.com platform to all users back in August, and last month we noted that analytics within tweets had started to appear for some users on the Twitter for iPhone app.

Yesterday the company made mobile analytics available for all Twitter for iPhone users, and here’s how it works.

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