Forbes contributor Steve Faktor put together a deconstruction of the major behavioral groups on Twitter, examining what they do, and what they get out of it.
Below, check out his results: the 10 Types of Twitterers.
Here’s how the 10 Twitterer types break down:
1. The Undead: 60% of Twitter accounts are inactive. Some are unused second accounts, forgotten passwords, or even reserved for babies yet to be born. (Yeah, we don’t know.)
2. The Protector: About 12% of people lock up their Twitter accounts, making them private and invisible to all those who they haven’t personally approved. As Faktor puts it, “Sure, they’re missing the entire point of Twitter, but they can sleep safe knowing no one will ever use their disjointed thoughts and hyperlinks to build an evil cyborg clone.”
3. The Chirper: Chirpers on Twitter have no strategy. They’re bored teens, stay-at-home moms, confused professionals. Chirpers have a vague idea of what Twitter is, and what to use it for, but fall short beyond tweeting about their favorite American Idol, what they ate for lunch, and their reaction to the song they’re listening to.
4. The Fan: Two advantages the Fan has over the Chirper, according to Faktor: purpose and focus. Fans follow their favorite athletes, singers, TV shows, brands or topics, faithfully retweeting and replying but to no true avail for themselves.
5. The Networker: The Networker is the most ambitious, optimistic and sometimes, delusional Twitterer. Twitter Networkers believe in investing time on Twitter in order to find and follow people who might advance them professionally. Frustration is common, a result of minimal ROI with regard to time commitment. As Faktor puts it, “Twitter’s dirty little secret is that real influence almost never happens in 140 character nibbles. It must happen in the real world first – building a great company, writing a bestseller, saving Darfur.”
6. The Scout: Scouts on Twitter are the ones who have the potential to amplify stories and influence mainstream media. They’re the ones who break news about protests, help tip brands or gadgets on the verge of becoming trendy over the edge, and are generally tapped into what’s hip and newsworthy. Though they’re a small population, Scouts have tight networks.
7. The Star: Twitter Stars are the ying to the Fan’s yang. Think Lady Gaga, Justin Bieber and the Pope. For each tweet, Stars get the most disproportionate level of amplification.
8. The E-lebrity: E-lebrities are the larger “working class” of celebrities – comedians, top podcasters, bloggers, authors, tech gurus, etc. Though typically not as large as that of Stars, E-lebrities’ audience can contribute directly to how they earn a living. For example, comedian Joe Rogan can sell out shows across the country simply using Twitter.
9. The MediaCo: Of the top 1,000 brands on Twitter, most are big media and entertainment companies – CNN, NFL, Time, The Onion. Some are better than others at getting the most out of Twitter, but it’s no shocker that businesses built for creating digital, shareable content get enviable results on Twitter.
10. The Organization: Businesses are Twitter’s big spenders, paying for social media experts and software, buying followers, promoting tweets. That being said, few non-media Organizations crack the top tier of Twitterers. The exceptions: Starbucks, Whole Foods, Zappos, H&M – all branded sellers of tangible necessities.
Where do you fall in? Which is your Twitter personality type? Chime in below.
(Image from Shutterstock)
- Which Social Media Platforms Drive The Most Sales? [INFOGRAPHIC]
- 73% Of Fast-Growing SMBs Increased Social Media Spend In 2013 [STUDY]
- Twitter Data Reveals When We Feel Sad, Happy And Hungover Throughout The Year [STUDY]
- Just 1 In 10 UK Consumers Use Social Media Sites For Researching Purchases [STUDY]