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2011 Top Stories On Twitter More Global Than US-Centric Bing And Yahoo Search

The top stories in 2011 on search and social don’t quite match up. Twitter’s top news stories of the past year were more global in nature than either Yahoo or Bing search, and tended to favor more international political news than either of the two search engines.

Both search and social are inherently global in nature, being accessible from within most countries around the world, but Twitter appears to reflect this more than Yahoo or Bing.

Take a look at the top stories on Twitter, Bing and Yahoo respectively for 2011:

  • Twitter: Mubarak’s resignation
  • Bing: Casey Anthony trial
  • Yahoo: Casey Anthony trial

Twitter users tweeted most about Mubarak’s resignation, while the highest volume of searches on both Yahoo and Bing were related to the Casey Anthony trial, a US-based event.

And the remainder of the top six stories skews towards US news for the search engines, and global news for Twitter.

Here are the top 6 stories on Twitter in 2011:

  1. Mubarak’s resignation
  2. Raid on Osama bin Laden
  3. Japanese earthquake and Fukushima nuclear disaster
  4. Shooting of Gabrielle Giffords
  5. Gaddafi’s death
  6. Swine Flu outbreak

And the top 6 on Yahoo:

  1. Casey Anthony Trial
  2. Japan Earthquake and Tsunami
  3. Royal Wedding
  4. Death of Osama bin Laden
  5. Unemployment
  6. Arizona Shooting

And on Bing:

  1. Casey Anthony Trial
  2. Osama Bin Laden Death
  3. Hurricane Irene
  4. Japan Earthquake/Tsunami
  5. Amy Winehouse Death
  6. Joplin Tornado

If you compare these lists, interesting variations pop up. Firstly, Bing is more US-centric than either Yahoo or Twitter, with stories about the Joplin Tornado, Hurricane Irene and Casey Anthony making the list. And Twitter had more international, political news than either of the search engines.

However, it’s important to note that Twitter broke its top topics for 2011 down into categories, and that this list doesn’t include topics like music or sports, which were immensely popular on Twitter this past year.

(Top image: Alfonso de Tomas via Shutterstock)

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