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Is Tumblr Better At Social TV Than Twitter? [STUDY]

Is Tumblr Better At Social TV Than Twitter? [STUDY]

Despite Twitter’s partnerships and acquisitions in the social TV space, a new study suggests that it’s actually Tumblr that is the big social TV winner (but take that with a grain of salt, as the study was commissioned by none other than Tumblr itself).

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Tweets, Facebook Posts, Domains, Subject Lines – The Ideal Length Of Everything Online [INFOGRAPHIC]

Tweets, Facebook Posts, Domains, Subject Lines - The Ideal Length Of Everything Online [INFOGRAPHIC]

If you’re trying to generate engagement, what’s the optimum, maximum length of a tweet?

100 characters*, according to research from Buddy Media, outlined here in this great post on the Buffer blog, which looks at the ideal length of almost everything online.

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Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.

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The New Twitter Profile Page: Complete Image Size Guide

The New Twitter Profile Page: Complete Image Size GuideTwitter has rolled out its new-look profile pages to all users (you can get yours here), and with the update comes a resize of header photos and avatars, which means you’ll likely have to do a little maintenance to get your page looking tip-top.

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Twitter’s New Profile Is Now Available To Everyone: Here’s How To Get Yours

Twitter's New Profile Is Available To Everyone: Here's How To Get Yours

Today, Twitter began rolling out its latest profile redesign to all users. Here’s how you can make the switch right now.

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Bad Boys, Scandal Beat Game Of Thrones (And THAT Scene) In Twitter TV Ratings

Bad Boys, Scandal Beat Game Of Thrones (And THAT Scene) In Twitter TV Ratings

ESPN’s 30 for 30: Bad Boys, an affectionate look at the love-to-hate Detroit Pistons NBA basketball franchise of the late 1980s and 90s, topped Nielsen’s Twitter TV ratings for the week April 14-20, beating off strong competition from ABC’s Scandal and HBO’s Game Of Thrones.

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Twitter Launches ‘Native Ads’ On MoPub Platform

Twitter Launches 'Native Ads' On MoPub Platform

Twitter acquired ad platform MoPub way back in September of last year and, after a few months of almost no fanfare, has started to announce some new features which the company hopes will become a significant source of annual revenue.

Last week Twitter launched a mobile app promotion suite, and today MoPub have announced “native ads”, a new service that sells ads that blend directly into content on mobile devices.

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Facebook Drove 21% Of All Social Referral Traffic In March (Pinterest 7%, Twitter Just 1%) [STATS]

Facebook Drove 21% Of All Social Referral Traffic In March (Pinterest 7%, Twitter Just 1%) [STATS]

Facebook accounted for one in every five social media referrals in March 2014, a percentage point gain of almost six percent since December of last year, reveals new data from Shareaholic.

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Twitter Can Be Used To Predict Crime [STUDY]

Twitter Can Be Used To Predict Crime [STUDY]

Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.

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Japan Studies Twitter To Better Gauge Foreign Visitors’ Needs Ahead Of 2020 Olympics

Japan Studies Twitter To Better Gauge Foreign Visitors' Needs Ahead Of 2020 Olympics

The 2020 Summer Olympic Games will be held in Tokyo and to better prepare for the influx of visitors from all over the world, Japan has began to analyse tweets by foreign tourists during their visits to Japan in an effort to make the country a more attractive destination.

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