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6 Steps to Measure Social Media ROI [INFOGRAPHIC]

6 Steps to Measure Social Media ROI [INFOGRAPHIC]

How do you measure social media return on investment (ROI)?

It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Twitter and Facebook Get an ‘F’ for Women’s Rights

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Twitter, Facebook and YouTube have been heavily criticised for not taking online violence and harassment against women seriously by The Association for Progressive Communications’ (APC) Women’s Rights Program.

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Twitter Fixes Serious Flaw That Allowed Unauthorised Deletion of User Credit Card Info

Twitter Fixes Serious Flaw That Allowed Unauthorised Deletion of User Credit Card Info

Earlier this month Twitter launched a HackerOne initiative that rewarded security experts for correctly identifying serious bugs on the platform. The program pays out a minimum of $140 for any qualifying vulnerability, with no maximum reward – indeed, the bounty is scaled against the severity of the flaw.

This week Twitter has patched a hole that would have allowed a hacker to openly delete any number of account credit cards used for ad payments on Twitter, potentially costing the company millions in revenue. Accordingly, Twitter has paid out $2,800 to the security research who exposed the bug, a record bounty for the company.

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Time Spent in Social Media Apps Rises 49% After Strong ‘Snacking’ Behaviour [STUDY]

Time Spent in Social Media Apps Rises 49% After Strong 'Snacking' Behaviour [STUDY]

Do you find yourself using social media apps such as Twitter, Facebook, Instagram and Snapchat more today than you were a year ago?

You’re not alone. New data from Localytics reveals that time spend in social networking apps has risen by 49 percent year-on-year, largely due to very strong “snacking” like behaviour.

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Facebook, Twitter, Instagram, Pinterest, Snapchat – Social Media Cheat Sheet [INFOGRAPHIC]

Facebook, Twitter, Instagram, Pinterest, Snapchat - Social Media Cheat Sheet [INFOGRAPHIC]

So you want to get started on social media.

Smart move. But which social network is right for you?

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92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]

92% of Marketers Say Social Media is Important For Their Business [INFOGRAPHIC]

More than nine in 10 marketers say that social media is important for their business, with 97 percent using some form of social media marketing in their strategy, reveals a new study.

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The Majority of all Social Media Users are From Outside the United States [STUDY]

77% of Twitter Users Are From Outside the U.S. [STUDY]

Almost nine in 10 of Twitter’s active users are located outside the United States, reports GlobalWebIndex.

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New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

New York Fashion Week on Twitter: More Than 1.2 Million Tweets About #NYFW

Twitter’s has had a strong working quid pro quo relationship with the major fashion brands for many years now and you won’t find a better example of this than at the major catwalk events that take place at the fashion capitals of the world throughout the year.

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The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

The Good and the Bad of Social Media Marketing [INFOGRAPHIC]

Did you know that 74 percent of 16-24 year-olds say that they cannot be parted from their mobile phones, citing a “need” to have them on their person at all times?

As social media is the number one activity of mobile users – apps such as Facebook, Twitter, Instagram and Snapchat eat up huge chunks of our time – this presents a huge opportunity for brands.

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The Best (And Worst) Airlines According To Twitter [STUDY]

The Best (And Worst) Airlines According To Twitter [STUDY]

Have you ever tweeted about a good or bad experience with a major airline?

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