AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

Ad Age surveyed 953 marketing executives and discovered that 70 percent currently use Twitter as a marketing channel, with 80 percent saying that they plan to do so in the next 12 months.

However, marketers are allocating less than half of their Twitter budget on actually paying for Promoted Products (compared to 73.5 percent of Facebook budget spent on Facebook ads) and half of all marketers surveyed have never paid for any ad on Twitter.

AdAge have compiled their findings in the infographic below.

What Do Advertisers Really Think About Twitter? [STUDY]

(Source: Ad Age.)

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!