Allison StaddAllison Stadd manages marketing & communications for Shake Shack, and writes about social media and tech lifestyle for AllTwitter, Huffington Post, Daily Muse, and more. Find Allison Stadd on Google+ and Twitter @AllisonStadd.
Real-time sports team news aggregator Sportsmanias.com is making a play to be your second-screen experience during Super Bowl 2014.
The startup’s redesigned website includes a dual stream head-to-head Twitter feed from opposing teams’ beat writers straight from the sidelines and press box.
We’re in the midst of Polar Vortex Round 2, with much of the eastern half of the U.S. shivering in its boots at temps as low as -32°F (Crane Lake, Minnesota).
Combine that with the 4-12 inches of snow now blanketing the Northeast thanks to Winter Storm Janus, and you’ve got great fodder for tweets.
Volunteers around the world help translate Twitter into nearly 50 languages from Afrikaans, Albanian, and Arabic to Urdu, Vietnamese, and Welsh.
Want to get involved?
Users from around the globe can create their own custom track for free based on a tweet.
Together with the Association of American Publishers and Penguin Random House, Twitter will present its second #TwitterFiction Festival, March 12-16.
Twitter calls the virtual event a “digital storytelling extravaganza,” one that gives writers a new medium for their fiction work and readers the opportunity to read fiction in a cool new way.
The Denver Broncos put away the New England Patriots last night, 26-16, during the AFC Championship NFL playoff football game.
The stakes were high, and the activity on Twitter was correspondingly significant.
@TwitterData released a cool breakdown of the peak moments during the game when Twitter was busiest.
They examined a random sampling of tweets from the weeks before and after the new year for both 2013 and 2014, looking for common slang and phrases pertaining to tobacco, alcohol, and marijuana in order to assign tweets to these categories. The results are displayed in the infographic below.
Shocker to no one: tweets with photos are more engaging.
The question is just how much better those tweets perform against text-only tweets, and in what circumstances.
Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.
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