SocialBro, an expansive Twitter dashboard tool, is kicking things up a notch with a brand new “Tweet Analytics” tool unveiled this week.

For the first time, SocialBro lets you measure the impact of the actual content you share on Twitter, improving the effectiveness of your messages.

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Another win for sports and Twitter:

Golf pro Ben Crane turned to his Twitter following this week to crowdsource a replacement caddie at the HP Byron Nelson Championship Pro-Am in Texas.

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One of the announcements Google made this week at its action-packed Google I/O conference was that Google Glass now has an app for Twitter, in addition to apps for Facebook, Tumblr, Evernote, Google+, CNN, and ELLE.

Earlier this month, a tweet from an official Twitter Glass app was spotted, indicating that the roll-out of said app wouldn’t be far behind. That time has arrived.

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Logitech is seeing Microsoft’s Artist Series of mobile mice and raising them a serious dose of designer tech.

The new Logitech Wireless Mouse M325 Eye Candy collection of mice features four different designs with their own unique aesthetic touches.

The coolest of the bunch? The Twitter-inspired “Tweet Tweet” design.

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TweetBackup, one of the most popular Twitter archiving services out there, announced yesterday that it is shutting down.

If you’re a TweetBackup user, we’ve got suggestions below for where to shift your Twitter backups, as well as the scoop on why the shut-down is happening.

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To be successful on Twitter – whether you’re tweeting on behalf of a major brand, a small business, or yourself – requires a well-thought-out content strategy.

Why are you tweeting? When are you tweeting? To whom? How will you measure success?

Even when you’ve crafted that solid tweeting strategy – committing to practicing great social customer service, pushing out high-quality content, and pulling in new followers with engaging tweets – success may still be beyond reach.

And here’s the one reason why.

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Think you could sum up your job description in 140 characters?

Recently, the Wisconsin Law Journal posted a job opening for a full-time reporter on JournalismJobs.com, and used just 134 characters to do so.

In the same spirit of brevity, SHIFT Communications started compiling an entire page of tweet-length job listings, both at the agency itself and its clients.

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A newly-developed Dutch program called TweetGenie has adapted the age-old (so to speak) carnival game of guessing a contestant’s height, weight, or birthday to the digital age.

TweetGenie can guess any Twitter user’s age and gender based solely on tweets, without a name or photo.

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Back in December, Twitter teamed up with ESPN and Ford to provide embedded replays from football games in posts sent via Twitter.

The replays, which each began with a short promotional clip for the Ford Fusion, were selected by ESPN’s college football editors and promoted by both ESPN and Ford to people not following Ford or ESPN on Twitter, but solid potential followers based on the people they follow and what they tweet about.

The partnership was evidently a success (in fact, ESPN said the video highlights were seen more than 7 million times), because Twitter and ESPN are amping up their joint efforts.

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Our Wednesday series Twitticisms is back, featuring the jocular jests and witty wisecracks of Twitter’s funniest.

Cue the laugh track:

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