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Allison Stadd

Allison Stadd manages marketing & communications for Shake Shack, and writes about social media and tech lifestyle for AllTwitter, Huffington Post, Daily Muse, and more. Find Allison Stadd on Google+ and Twitter @AllisonStadd.

Lessons From How Top Brands Used Twitter During Q4 Of 2013 [STUDY]

How Top Brand Marketers Used Twitter During 2013 Q4 [STUDY]

In a new comprehensive study, Simply Measured examined some of the world’s top brands and fastest-growing companies to assess their Twitter tactics and determine what marketers can learn from them to help build their own strategy.

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Sportsmanias Offers Super Bowl 2nd-Screen Experience With Head-To-Head Twitter Feeds

Sportsmanias Offers Super Bowl Second-Screen Experience With Head-To-Head Twitter Feeds

Real-time sports team news aggregator Sportsmanias.com is making a play to be your second-screen experience during Super Bowl 2014.

The startup’s redesigned website includes a dual stream head-to-head Twitter feed from opposing teams’ beat writers straight from the sidelines and press box.

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Polar Vortex + Winter Storm Janus Highlights On Twitter [PHOTOS]

Polar Vortex + Winter Storm Janus Highlights On Twitter [PHOTOS]

We’re in the midst of Polar Vortex Round 2, with much of the eastern half of the U.S. shivering in its boots at temps as low as -32°F (Crane Lake, Minnesota).

Combine that with the 4-12 inches of snow now blanketing the Northeast thanks to Winter Storm Janus, and you’ve got great fodder for tweets.

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How Social Media Influences Purchase Decisions [INFOGRAPHIC]

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions.

The infographic below by Invesp breaks down the major social networks’ impact on online shopping.

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Multilingual? Help Translate Twitter Into One Of 48 Languages

Multilingual? Help Translate Twitter Into One Of 48 Languages

Did you know only 34% of tweets across the Twitterverse are in English?

Volunteers around the world help translate Twitter into nearly 50 languages from Afrikaans, Albanian, and Arabic to Urdu, Vietnamese, and Welsh.

Want to get involved?

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JBL Brings Sound Design To Social Media With “Tweet Music” Digital Experience

JBL Brings Sound Design To Social Media With "Tweet Music" Digital Experience

Music design and manufacturing company HARMAN knows how to bring music to the masses, never more so than now with the launch of their audio electronics company JBL’s cool new tool JBL Tweet Music.

Users from around the globe can create their own custom track for free based on a tweet.

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Second #TwitterFiction Festival To Take Place March 12-16

Second #TwitterFiction Festival To Take Place March 12-16

Together with the Association of American Publishers and Penguin Random House, Twitter will present its second #TwitterFiction Festival, March 12-16.

Twitter calls the virtual event a “digital storytelling extravaganza,” one that gives writers a new medium for their fiction work and readers the opportunity to read fiction in a cool new way.

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A Patriots vs. Broncos NFL Playoff Game Twitter Recap [DATA]

A Patriots vs. Broncos NFL Playoff Game Twitter Recap [DATA]

The Denver Broncos put away the New England Patriots last night, 26-16, during the AFC Championship NFL playoff football game.

The stakes were high, and the activity on Twitter was correspondingly significant.

@TwitterData released a cool breakdown of the peak moments during the game when Twitter was busiest.

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Alcohol, Cigarettes, And Pot-Related New Year’s Resolutions On Twitter [INFOGRAPHIC]

Alcohol, Cigarettes, And Pot-Related New Year's Resolutions On Twitter [INFOGRAPHIC]

The folks at DrugAbuse.com took a look at the number of people on Twitter pledging to quit drinking, smoking or doing drugs as their New Year’s resolution.

They examined a random sampling of tweets from the weeks before and after the new year for both 2013 and 2014, looking for common slang and phrases pertaining to tobacco, alcohol, and marijuana in order to assign tweets to these categories. The results are displayed in the infographic below.

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Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Tweets With Photos Drive Much Higher Engagement Across All Metrics [RESEARCH]

Shocker to no one: tweets with photos are more engaging.

The question is just how much better those tweets perform against text-only tweets, and in what circumstances.

Marketing platform SHIFT recently conducted a study on the matter and found that tweets with images drive substantially higher engagement across all metrics.

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