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Allison Stadd

Allison Stadd is AllTwitter's contributing writer. Find her on Twitter @AllisonStadd.

The State Of Social Video In 2013 [VIDEO]

With Vine, Instagram video, and the ever-increasing popularity of YouTube, video is dominating the social media landscape in 2013.

Uberfip’s latest video infographic provides interesting facts and figures about the growth of social video, and what these numbers represent for marketers.

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How Videos Go Viral On Twitter [VIDEO]

There’s no scientific formula for predicting whether or not something will go viral on the Internet.

But a monolithic social network like Twitter certainly has the massive data pool from which to at least glean insights into the path to virality.

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How Digital Marketers Engage On Twitter [REPORT]

B2B social marketing agency LeadTail, in collaboration with NetBase, recently produced a report analyzing the Twitter activity of 515 digital marketers (143,856 tweets and 69,657 shared links) during Q2 of 2013.

“How Digital Marketers Engage on Twitter” provides insights into how digital marketers describe themselves, which social networks they’re active on, the content they share, and who most influences them.

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The 10 Most Used Smartphone Apps In The World [CHART]

Using data published by GlobalWebIndex, Statista created the following chart to rank the current 10 most used smartphone apps across the globe.

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Average Ratio Of Tweets Per Minute In A Day [GRAPH]

Twitter often publishes interesting data visualizations and graphs that display the geography, content, or frequency of tweets across time periods and places.

Below, check out two fascinating graphs: average ratio of tweets per minute over weekdays vs. weekend, and the average ratio of tweets per minute in a day by month.

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Deep Dive Into Social Media Platforms In 2013 [INFOGRAPHIC]

L2 Think Tank’s Social Platforms 2013 study, covering 247 brands across 15 different social platforms, offers a deep dive into the current moment in social media.

Insights include the ROI of social media vs. more traditional marketing tactics like paid search and email; the performance difference of Instagram video and Vine; and engagement levels on Twitter vs. Instagram vs. Facebook and more.

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Twitter Releases App Update With Login Verification, Social Search Context And More

In this week’s Twitter app updates for iOS and Android, users became privy to a number of anticipated features.

An overview, below.

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KKLD Agency Has Turned This Car Into A Real-Time LED Twitter Billboard

As part of its Not Normal ad campaign, Mini has partnered with creative agency KKLD to create an LED car that broadcasts tweets, Facebook posts and Vine videos, from random people.

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Promoted Tweets Drive Greater In-Store Retail Sales [STUDY]

In partnership with Datalogix (DLX), a company that specializes in measuring the offline impact of online ads, Twitter has announced a new measurement called “offline sales impact” to quantify the effect that tweets have on offline sales for consumer packaged goods (CPG) businesses in the U.S.

The motivation behind the roll-out is the fact that more than 94% of retail activity still happens in the physical world, and retailers need to be able to determine what effect, if any, their Twitter advertising has on those real-world sales.

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Webfluenz Monitors And Analyzes Brands’ Presence Across Social Media

Southeast Asia-based Webfluenz aims to be the complete business intelligence solution for businesses, brands, PR and ad agencies, analysts, and companies.

Webfluenz lets social media managers and digital marketers listen to, monitor, and engage followers across social media. Here’s how.

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