Industry experts are saying that Twitter is on track to earn up to $1 billion in ad revenue by the end of 2013. It’s become the go-to network of choice for TV shows looking to engage their audience on the second screen, non-profits seeking donations, and local businesses who want to build relationships with their communities. But what does all this mean for you?

Join us during the June 4th AllTwitter Marketing Conference‘s keynote panel to hear from some of the top minds in the Twitter community about where the network is headed, so you can be well ahead of the curve. And even if you can’t make it in person, be sure to tune into our #AllTwitterConf hashtag between 9-9:45am PT to follow along!
Read more

Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy.

We’ve compiled 5 tips for local businesses to maximize their impact on Twitter, helping you use your 140 characters to reach the customers that care about your product most.
Read more

Any good social media strategy goes beyond what your brand does, and takes a look at what your competitors are up to. When it comes to finding success on Twitter, it’s all well and good to map out your content strategy and metrics, but in order to really excel you’ll have to incorporate serious, on-going competitor analysis into your plan.

There are plenty of tools out there that can help you do this. They’ll measure your brand’s share of voice, how engaged your competitor’s audience is, the sentiment surrounding your competitor’s tweets… but most of them cost a pretty penny – which many small and medium businesses simply don’t have.

If you’d still like to take a look at what the competition is doing on Twitter, but you don’t want to spend a ton on monthly or annual software subscriptions, we’ve put together some strategies you can use – for free.
Read more

What’s your Twitter strategy?

If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough.

To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how.
Read more

We all have our own pet peeves when it comes to Twitter. And they’re usually pretty subjective: after all, someone’s annoying Twitter spam is another person’s hashtag chat!

This week at AllTwitter HQ we sat down (well, more like we started an email chain) and vented about what really irks us when it comes to what people write in their Twitter bios. And here’s the result: a master list of 25 things you absolutely should never, ever include in your 160-character-or-less bio.
Read more

Twitter was born of the mobile phone. Back when Jack & co. were developing what was then known as “Twttr”, they thought long and hard about how to make the product work best on our phones.

A lot’s change in the digital world since 2006, including “Twttr” being reborn as Twitter and revolutionizing how we communicate. We’ve also witnessed the smartphone boom and the introduction of the tablet – so mobile is more important now than ever before. All this change only emphasizes how important it is for businesses and individuals to understand how their tweets and profiles are being viewed on mobile devices.

If you’ve never really thought about how your tweets look on your customers’ phones, no fear: we’ve got you covered. Here are 5 ways that you can optimize your profile, your tweets, and your whole Twitter presence for mobile.
Read more

So you’ve signed up for a Twitter account and started following a few people. You’ve set up your bio and profile picture, customized your background, and you’re tweeting pretty regularly. You’re doing everything right, but you’re not getting the level of engagement you expected. Instead of turning your nose up and figuring that Twitter must really be about sharing what you had for lunch, try these tips to network more effectively.
Read more

Twitter is becoming the new call center, with customers tweeting to companies to voice their complaints, comments and questions. But in order to get an answer, you’ve got to know how to make your 140-character concerns stand out from the crowd and grab their attention.
Read more

You can use Twitter to sell a product, to create your brand or to become part of a community of experts – but if you don’t stand out from the crowd, you’ll quickly get frustrated. Increasing your follower count, and keeping them engaged, is all about adding something new to a conversation and making yourself heard. Here’s five ways to stand out on Twitter that you can implement today.
Read more

Whether you’re a Twitter power user or a nervous neophyte, there are some words you’ve just got to know in order to interact on Twitter. We’ve compiled the essential Twitter dictionary so you can tweet with confidence, @mention frequently, and sift through your followers and friends without getting them mixed up.

Read more