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Lauren Dugan

Lauren is the former editor of AllTwitter and continues to contribute regularly. Follow Lauren on Twitter at @lauren_dugan.

7 Images to Tweet for Better Engagement

7 Images To Tweet For Better Engagement

It has become common knowledge among digital marketing pros that images perform exceptionally well on social media. They get more shares, clicks, retweets and comments than most other types of posts. In fact, research by Twitter’s own media blog revealed that tweets with photos generated 35% more retweets than average.

So how are you leveraging the power of images in your tweets? If you’re stuck for ideas, here are 7 types of images that you can tweet to get yourself some more engagement.

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Answer These 10 Questions to Build Your Twitter Brand

Answer These 10 Questions to Build Your Twitter Brand

The best businesses on Twitter understand that they are building a brand with every tweet they send. The tone, content, timing, opinions, multimedia and more that make up their tweets impact how their audience perceives them.

Many SMBs, however, don’t have the time or resources to put together a branding document or hold multiple meetings with their marketing team to outline exactly what their brand is. If you are looking for a quick-and-dirty way to craft your Twitter brand, you can get a great head start by answering these ten questions.

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Use Marketing Personas to Supercharge Your Twitter Content

Use Marketing Personas to Supercharge Your Twitter Content

It’s not easy to reach your target audience on Twitter… especially if you aren’t really sure who they are.

And I don’t mean their basic demographic profile, or the behavior online. I mean really understanding what makes them tick.

Using a mainstay of traditional marketing, the buyer or marketing persona, you can craft a vision of not just your target audience, but the specific person you want to reach on Twitter. Here’s how.

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50 Things to Tweet When You’re Stuck For Ideas

50 Things To Tweet When You're Stuck For Ideas

Having a tough time coming up with things to tweet? Twitter’s real-time nature can certainly inspire stage-fright, especially when you’re faced with coming up with 5, 10 or more tweets per day. Here are 50 ideas for what to tweet when you’re stuck.

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How to Take a Break From Twitter (Without Losing Your Audience’s Attention)

How to Take a Break From Twitter (Without Losing Your Audience's Attention)

Whether you need to focus on the final stages of an important project for the next 24 hours, or you need a two-week technology detox, there’s a right way and a wrong way to take a break from Twitter.

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How to Build a Unique Visual Brand on Twitter

How to Build a Unique Visual Brand on Twitter

How much thought do you give to the images you share on Twitter? When was the last time you refreshed your cover photo? The images you use on Twitter go a long way in building your brand – whether personal or professional – and we’ve got some tips for making yours stand out from the crowd.

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3 Foolproof Ways to Network on Twitter

3 Foolproof Ways to Network on Twitter

Want to make friends and influence people (on Twitter)? Here are three foolproof ways you can step up your networking game today.

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Hashtags 101: How to Create Your Own

Hashtags 101: How to Create Your Own

Many new Twitter users have a love/hate relationship with hashtags. Usually, when you start out on Twitter, you hate them – they’re confusing, overused, and they look funny. But as you become more comfortable with tweeting, you begin to realize that they are actually quite useful – they connect you to vast and varied communities you would otherwise never have discovered.

If you’re interested in creating your own hashtag, whether for your business, your personal brand or your celebrity fan club, this quick how-to guide will get you started.

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How to Get Influential People to Amplify Your Tweets

How to Get Influential People to Amplify Your Tweets

Wouldn’t it be nice to get your next tweet in front of 10,000 followers, as opposed to just your 100? If you’re able to harness the power of influencer marketing, that doesn’t have to be wishful thinking. Here’s how.

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3 Steps to Improve Your Writing on Twitter

3 Steps To Improving Your Writing On Twitter

Whether you studied English Literature for your four-year undergrad or you read the back of a cereal box this morning, if you’re on Twitter, you’re a writer. Here’s how to be better.

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