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Lauren Dugan

Lauren is the former editor of AllTwitter and continues to contribute regularly. Follow Lauren on Twitter at @lauren_dugan.

3 Reasons Your Brand Should Be Using Video On Twitter Right Now

3 Reasons Your Brand Should Be Using Video On Twitter Right Now

A good brand should feel like an indispensable friend or ally. It should feel honest and available – and there’s no better way than using video. Today’s biggest brands from Coke to Oreo put a ton of work into creating fast, effective video that reaches out through their network to say hi to their customers where they live – like a friend.

It follows that your brand should use video – you’ll be able to reach your customers in a way you hadn’t anticipated possible.

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Twitter And IPL Partner To Bring Real-Time Interaction To Cricket Fans

Twitter And IPL Partner To Bring Real-Time Interaction To Cricket Fans

Today’s sports enthusiasts have so many more options than they would have had ten years ago. Whereas it used to be about armchair coaching or bumping shoulders with fellow supporters at the bar, today it’s about being in conversation with your team and it’s supporters en masse. The Indian Premier League (IPL)’s latest partnership with Twitter will bring that kind of globally connected experience to cricket fans around the world.

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How The Top 10 UK Universities Use Twitter

How The Top 10 UK Universities Use Twitter

An analysis of the top 10 universities in the UK shows that it doesn’t necessarily take a lot of tweets to engage students on social media – on average, they only tweet four times per day.

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Who Are The Best Psychologists To Follow On Twitter?

Who Are The Best Psychologists To Follow On Twitter?

Whether you’re interested in the latest scientific findings of the psychologist community or you just want to read about tips for living with better mental health, this list of the 30 most prominent psychologists on Twitter is a good one to keep your eye on.

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Ellen’s Oscar Selfie Is Now A Piece Of Art At Twitter HQ

Ellen's Oscar Selfie Is Now A Piece Of Art At Twitter HQ

Oscar night is always a splashy, star-sudded event, but this year Twitter got in on the action too: host Ellen Degeneres corralled her Oscar-nominated pals together for a selfie mid-show, which she then tweeted to millions of viewers. And not only does that selfie have the honor of being the most-retweeted tweet ever, it now has a place of distinction in Twitter’s own headquarters as a piece of art.

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7 Common Hashtag Mistakes To Avoid

7 Common Hashtag Mistakes To Avoid

Despite the rumors that Twitter might be changing the way hashtags work, the little pound signs continue to be one of the core features of Twitter – and one of the most frustrating for businesses to implement.

Hashtags can improve the reach of your content, and get it in front of the right audience. They can help promote an event, sell a product or even augment a TV show. Here are seven common mistakes that businesses and individuals make when using hashtags – so you can tweet and tag with confidence.

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Researchers Use Tweets To Predict Unemployment [STUDY]

Researchers Use Tweets To Predict Unemployment [STUDY]

Your tweets reveal more than you think. Every time you tweet about your frustrations at a red light, the cold you just got over or a new pair of shoes you bought, you’re adding to the wealth of data on Twitter. And one group of researchers has tapped into this data to predict just how many people have lost their jobs.

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Sharing Via Twitter Grew Faster Than Any Other Social Network In Q1 2014 [INFOGRAPHIC]

Twitter Grew Faster Than Any Other Social Network In 2014 Q1 [INFOGRAPHIC]

The first quarter of 2014 was all about Twitter.

According to recent stats, sharing via Twitter grew a massive 43 percent compared to last quarter, far surpassing the competition to become the fastest growing network of the year, thus far.

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Twitter Ads Get More Clicks Than Facebook [STUDY]

Twitter Ads Get More Clicks Than Facebook [STUDY]

In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates.

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Tweeting And Cheating: Twitter Linked To Infidelity And Divorce [STUDY]

twitter break up

Do you tweet to your boo? Whether you’re sending love notes to a new flame or reminding your spouse to take out the trash, a new study suggests that tweeting could be dangerous to the health of your relationship.

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