Let’s say your business sends, maybe, four original tweets per day. You participate in one or two back-and-forth exchanges of about three tweets each. And you retweet twice.

That simple activity adds up to nine tweets per day. Or 45 tweets per week. Or 180 tweets per month. And that’s not event all that active in Twitter terms. How are you keeping track of it all?

Hopefully you didn’t sheepishly answer “We don’t.” But if you did, there’s help.

By simply accessing the data freely available to you on Twitter and through third-parties, you can create a Tweet Calendar that will keep your content organized, on-message, and ensure that all team members are on the same page.

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The people who “do Twitter best” have a lot in common. Sure, some might be uber-celebrities and others might be tech-savvy moms, adventure-loving 20-somethings or political pundits, but despite their differences in topic and tone, the most successful Twitter users share some common habits.

Whether your goal is to launch a new product, connect with your local community or just gain more exposure in your industry, these ten habits of great tweeters will propel your tweeting to the next level.

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Guess how many Twitter followers I have? Go on, take a guess! As of this week, I’m sitting at 2,102.

Whether that number seems pitifully small or astoundingly large to you, the fact is I earned each and every one of those followers.

Now, if I was on Twitter just to get more followers (which is a bad, bad strategy), I could have 21,020 followers. Or even 210,200 followers… within a matter of days. If I really wanted more followers, I could get them. Right now.

But those followers would be fake accounts, useful only as a shallow badge of “honor” that I could brag about and use to impress potential clients or competitors. And herein lies the danger of fake accounts: they’re shallow, useless, and ultimately they damage the brand credibility of every single one of us who actually works hard to build up a genuine – and real – following on Twitter.

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Describe your best friend in elementary school. Was she fun and happy? A bratty and playful kid? You probably have a pretty strong memory of her personality, even though you might not have seen her in years… but can you say the same for your brand?

A brand’s voice on social media should resonate just as strongly as the memory of your best friend from elementary school. It should have a personality that your audience can clearly pick up on and engage with. It should be alive.

If you’re having trouble using Twitter to develop this brand voice, we’ve got just the resource for you.

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#SMChat sees hundreds of people take to Twitter each week to discuss social media marketing. #BlogChat participants produce over 6,000 tweets about the tools, tricks and tribulations of being a blogger. These are two of the biggest Twitter chats out there, and they’ve developed a “secret sauce” for hosting the perfect chat.

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Your eyes are puffy, it’s past midnight, and you finally decide to pull yourself away from Twitter. Do you give any thought to how you leave your account?

It’s not something that many of us think about, but putting a little effort into signing off of Twitter – whether you’re leaving for the night, for the weekend or for vacation – can go that extra mile to make your account shine.

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Industry experts are saying that Twitter is on track to earn up to $1 billion in ad revenue by the end of 2013. It’s become the go-to network of choice for TV shows looking to engage their audience on the second screen, non-profits seeking donations, and local businesses who want to build relationships with their communities. But what does all this mean for you?

Join us during the June 4th AllTwitter Marketing Conference‘s keynote panel to hear from some of the top minds in the Twitter community about where the network is headed, so you can be well ahead of the curve. And even if you can’t make it in person, be sure to tune into our #AllTwitterConf hashtag between 9-9:45am PT to follow along!
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Twitter is working hard to become a place for local businesses and customers to connect – so now’s the time to develop your local strategy.

We’ve compiled 5 tips for local businesses to maximize their impact on Twitter, helping you use your 140 characters to reach the customers that care about your product most.
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Any good social media strategy goes beyond what your brand does, and takes a look at what your competitors are up to. When it comes to finding success on Twitter, it’s all well and good to map out your content strategy and metrics, but in order to really excel you’ll have to incorporate serious, on-going competitor analysis into your plan.

There are plenty of tools out there that can help you do this. They’ll measure your brand’s share of voice, how engaged your competitor’s audience is, the sentiment surrounding your competitor’s tweets… but most of them cost a pretty penny – which many small and medium businesses simply don’t have.

If you’d still like to take a look at what the competition is doing on Twitter, but you don’t want to spend a ton on monthly or annual software subscriptions, we’ve put together some strategies you can use – for free.
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What’s your Twitter strategy?

If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough.

To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how.
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