AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY]

For brands hoping to build a large, relevant audience on social media platforms such as Twitter and Facebook, providing innovative content whilst maintaining the delicate balancing act between marketing and engaging, and, at all times, striving to appeal to your latest fans and, vitally, most loyal customers, can be difficult.

Fortunately, it’s a marathon, not a sprint, and if you put in the work good things will happen. Which is why few things are as frustrating as losing followers and fans – especially en masse.

Where did you go wrong?

According to a new study, the number one reason why a user ends a connection with a brand on social media is that the company made too many updates. One third (33 percent) of respondents rating this as the worst offence, ahead of a brand’s values or content differing from the user’s original perception (22 percent) and seeing no value in staying connected (19 percent).

(Source: eMarketer. Unlike image via Shutterstock.)

Mediabistro Course

Twitter Tools for Marketing

Twitter Tools for MarketingWork with the formerly founding editor of AllTwitter to learn the tools and applications to maximize your impact! Starting December 3, Lauren Dugan will teach you how to manage your Tweet schedule using programs like TweetDeck and Hootsuite, search for people, trends, and content, and analyze your social growth and other important metrics. Register now!