AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Socializing Your Brand: 9 Tips For World Class Sociability [INFOGRAPHIC]

Improving your brand’s sociability – that is, the way that your business engages and connects with customers and fans in channels such as Twitter and Facebook – is becoming a critical aspect of any brand’s reputation and standing, says a new study.

Global PR agency Weber Shandwick partnered with Forbes Insights to survey almost 1,900 senior marketing/communications executives in 50 countries to try and determine what makes brands social – and why.

Key takeaways:

  • The executives attributed 52% of their brand’s reputation to how social it was, expecting this to rise to 65% in three years
  • 54% believe that the rewards of social media outweigh the risks
  • 84% believe their brand’s sociability is not yet ‘world class’

The infographic also offers 9 tips on how brands of all sizes can improve their sociability.

(Source: Weber Shandwick. Top image credit: qushe via Shutterstock.)

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!