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Business

Amazon’s Ad Business Outweighs Twitter’s [STUDY]

New research published by eMarketer this week reveals that Amazon’s advertising business is bigger than Twitter’s.

Amazon has ramped up its advertising strategy in recent years, and now its seeing the benefits – and possibly leaving another ad newcomer, Twitter, in its dust.

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Twitter Premieres TV Ad Targeting, Enabling Marketers To Synchronize Their Twitter And TV Ad Campaigns

Introducing Twitter Amplify, An In-Stream, Real-Time Video Product

During an Internet Week presentation, Twitter CEO Dick Costolo introduced Twitter Amplify, a new video content promotion tool that capitalizes on existent Twitter video partnerships with brands like the NBA, ESPN, and Fox.

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Twitter Introduces Lead Generation Cards To Enable In-Stream User Signups

In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.

As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.

This week, Twitter took things one step further with the introduction of Lead Generation Cards.

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Organize Twitter Contacts (And So Much More) In Nimble’s Social CRM

How do you manage your online interactions right now? If you’re like me, the answer is probably “not very well.” I create tags in emails and reminders and lists and all that – or I favorite tweets and sometimes email tweets to myself so folks don’t get lost in the chaos that is Twitter.

But along the way, you’ll likely realize (to your horror) that you’ve let various opportunities slip by – and all because “social” isn’t easily organized. Till now.

We’re excited to tell you about a service, a social client relationship management (CRM) that will organize all of your Twitter, Facebook, LinkedIn, Foursquare and Google+ contacts in ways you’ve only imagined. This social CRM also integrates with your favorite apps like Hootsuite and Evernote (to name my two favs).

And better still?┬áIt just released new features – insights, signals and reminders – that will make this site the hub of your digital marketing efforts.

AND, they have a special offer for AllTwitter readers (only the fastest will snag it though, so read this quick!).

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Twitter Business Tools, Tips And Tactics

Have you signed up for Twitter and that’s about as far as you got?

Or maybe you’re using it, but not seeing results and just doing know where to start?

If you join us for the AllTwitter Marketing Conference next month, you’ll not only learn where to start – you’ll leave a pro (especially if you pay close attention during the panel I’m moderating).

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Twitter Co-founder Raises Money For His Mysterious Gelatinous Company

Today we give thanks for the Twitter co-founders penchant for interesting names. We have, of course, the Obvious Corp (which is anything but) and Square (that cool “pay using my smartphone” device), the new blogging platform Medium – and now, bestest of all – Jelly.

Beyond wondering if they’ve employed someone solely to come up with these names, this latest mushy gushy creation of Biz Stone that has left people wondering: “What the Jelly?”

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How Are Small Businesses Using Social Media? [INFOGRAPHIC]

Which social media sites are small to medium-sized enterprises (SMEs) using for business?

Facebook (as usual) leads the way, with 19 percent of SMEs favouring this platform, ahead of LinkedIn (14 percent), blogs (13 percent) and Twitter, with the latter being used by just 4 percent of these firms.

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Greed Is Good, But Tweets Might Be Better, Says Wall Street [INFOGRAPHIC]

Thanks to a new SEC ruling, Twitter will shortly be making its arrival on Wall Street, via Bloomberg, and Marketwired reached out to the investment community to gauge their reaction.

The bottom line? Investors under 40 mostly welcomed the news, with 70 percent believing the SEC ruling is beneficial to investors, and 60 percent say that they’re already actively using social media for investment research. More than half (53 percent) believe information provided by social media is “very credible”, and 80 percent believe that more companies will disclose information via social media.

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Twitter CEO Dick Costolo Resigns As Director Of Twitter U.K.

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