Twitter Premieres TV Ad Targeting, Enabling Marketers To Synchronize Their Twitter And TV Ad Campaigns
Almost four months after acquiring social TV analytics company Bluefin Labs, Twitter has premiered Twitter TV Ad Targeting.
In the past few months, Twitter has introduced a range of new Twitter cards to enhance its in-stream experience.
As images have taken center stage on social networks, Twitter has rolled out app cards, product cards and gallery cards to its users.
This week, Twitter took things one step further with the introduction of Lead Generation Cards.
Have you signed up for Twitter and that’s about as far as you got?
Or maybe you’re using it, but not seeing results and just doing know where to start?
If you join us for the AllTwitter Marketing Conference next month, you’ll not only learn where to start – you’ll leave a pro (especially if you pay close attention during the panel I’m moderating).
Today we give thanks for the Twitter co-founders penchant for interesting names. We have, of course, the Obvious Corp (which is anything but) and Square (that cool “pay using my smartphone” device), the new blogging platform Medium – and now, bestest of all – Jelly.
Beyond wondering if they’ve employed someone solely to come up with these names, this latest mushy gushy creation of Biz Stone that has left people wondering: “What the Jelly?”
Thanks to a new SEC ruling, Twitter will shortly be making its arrival on Wall Street, via Bloomberg, and Marketwired reached out to the investment community to gauge their reaction.
The bottom line? Investors under 40 mostly welcomed the news, with 70 percent believing the SEC ruling is beneficial to investors, and 60 percent say that they’re already actively using social media for investment research. More than half (53 percent) believe information provided by social media is “very credible”, and 80 percent believe that more companies will disclose information via social media.
On the heels of the dissolution of Twitter subsidiary TweetDeck, Twitter CEO Dick Costolo has vacated his position as a U.K. director of Twitter.