Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.
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Businesses eligible to access Twitter’s self-serve advertising platform will be notified by American Express today. Why is the notification coming from American Express and not Twitter? As we reported last month, the credit card company has landed an exclusive deal with Twitter – at least for the product’s initial rollout.
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An email from Twitter to advertisers has been leaked, and it looks like the company has put a price on all of our heads: as followers, we’re each worth about $2.50 to a brand.
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AMC has been advertising its critically-acclaimed shows on Twitter, and it’s working. 140 Proof and TargetCast have created campaigns for AMC’s shows which are seeing high click-through-rates and bumping up ratings by 25 percent.
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Twitter began selling its advertising products, Promoted Trends, Tweets and Accounts, in the UK in late September.

Now, Electronic Arts (EA), the second advertiser to participate in the program, has just released some statistical insight into just how effective these ads have been.
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Twitter has rolled out its Promoted Products to a third country, Japan, following last year’s launch in the US and last month’s launch in the UK.
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Twitter has been slow to expand its advertising products, which is part of the reason why eMarketer has adjusted its forecast for the company’s 2011 advertising revenue. Projected to be $150 million in January of this year, the recent report suggests that the actual 2011 ad earnings will be closer to $150 million.
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Are you thinking of diving in to Twitter marketing in a big way and buying a Promoted Tweet? Here’s how to get it in front of more eyeballs, elicit more engagement, and ultimately see more conversions from the most popular of Twitter’s advertising products.
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In a blog post this morning, Twitter announced that it has begun selling Promoted Products, which include Tweets, Accounts and Trends, to UK-based businesses.

The first brand to jump on UK-based Promoted Products is Sky network promoting the new season of Glee, which launches today in the UK.
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We’ve been shielded from those exasperating negative political ads thus far, but rumor has it Twitter will be displaying political ads as early as this week.
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