Statistics

Disclaimer: Because the company isn’t exactly forthcoming with registration data, calculating Twitter’s userbase is as much guesswork as it is science, so take this analysis with the usual hefty pinch. That as it is, there is some history here, so bear that in mind too.

As you may have seen, Facebook has been tipped to reach one billion active users in August of this year. That’s an absolutely amazing number – approximately 14 percent of the world’s population. What’s even more impressive is these are active users, Facebook’s definition of which is people who log in at least once a month. Which doesn’t seem particularly active, to be honest, but this has essentially become the industry standard now.

So how does Twitter compare?

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New data from Experian Hitwise has revealed how Facebook and, increasingly, YouTube dominate social networking traffic in the United Kingdom, with the two platforms combined accounting for over three quarters of all visits to social networking sites in the UK in December.

YouTube posted the biggest gains month-on-month (1.41 percent) and year-on-year, with the video sharing website seeing an additional 7.37 percent in UK traffic since December 2010. This seems to have come at the expense of Facebook, which posted a surprising -7.21 percent share loss in the UK over the past year.

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With the news that Twitter would begin hosting its own photos, it’s no surprise that photo sharing really took off last year – but just how much might surprise you.

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According to comScore, there’s only one country in the entire world where Twitter is more popular than Facebook. Can you guess which one it is?
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Was 2011 the year of social media?

Facebook now commands more than 800 million active users, adding more than 200 million of those in the last year alone. Twitter now boasts 100 million active users, about a fifth of whom are in the USA. LinkedIn has 64 million users in North America alone, and used this tally to launch a successful IPO back in May.

Moreover, these social platforms also now play a major role in the way that we receive and share news, as well as becoming an important, on-the-spot source of news themselves.

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Did you know that every 60 seconds Twitter sees (on average) more than 98,000 tweets? And that over 320 new users register on the network each and every minute?

Impressive as that data might seem, Twitter’s numbers are actually pretty slight compared to other internet powerhouses such as Google, Facebook and Skype. Want to blow your mind? Take a look at this fantastic infographic, courtesy of the web designers at Go-Globe.com, which summarises all the things that happen on the internet in just 60 seconds.

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The deep Twitter integration with Apple products is paying off big time for the network. Not only has Twitter’s official photo sharing service beaten out popular third-party apps like TwitPic and Yfrog, but new data from Nielsen shows that Twitter.com is seeing a boost as well.
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It must be tricky to navigate the public, open waters of social media when your entire job revolves around the law. After all, judges, lawyers and the like are still working out how to treat journalists tweeting from within courtrooms, libelous tweets and more.

A new study shows that law firms are a bit reluctant to fully embrace social media, although they do have a clear favorite when it comes to their network of choice.
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It might be over 5 years old, but Twitter’s novelty still hasn’t worn off: the social information network is this year’s most-buzzed-about social network.
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Eeezer have updated their monthly infographic on how airlines are using Twitter (see our updates on this for October and September.)

Last month saw a large jump in the total number of tweets mentioning the most popular airlines on Twitter – some 53,400 were received, a gain of some 15 percent on October.

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