Twitter Tips

Earlier today I wrote about the importance of being consistent on Twitter.

It’s not enough to just set up a profile and expect wonderful things to start to happen, as if by magic. Twitter, like life, doesn’t work that way. You need to do the work, and you need to put in the hours.

And the good news?

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One of the most important habits everybody using Twitter needs to adopt as early as possible is the habit of consistency.

This is true for personal accounts and brands, and it comes in two flavours – consistency in the things that you say, and consistency in how often you say them.

In other words: who you are, and what (and how often) you tweet about it, should be a constant.

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Social media channels such as Twitter and Facebook have allowed brands of all shapes and sizes to build large communities of fans which, if highly engaged, can have a significant impact on the bottom line of almost any business.

Of course, the key word here is ‘if’. If your social audience is highly engaged then you can expect fantastic results, but companies have to work hard to achieve this kind of success. It’s not all upside – customer criticism and, vitally, complaints, must be heard, investigated and actioned on a 24/7/365 basis. Social media doesn’t sleep, and neither can you.

Bottom line? Brands that deliver great customer support, win. Brands that don’t, lose. And then everybody else gets to read about it.

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Twitter is becoming the new call center, with customers tweeting to companies to voice their complaints, comments and questions. But in order to get an answer, you’ve got to know how to make your 140-character concerns stand out from the crowd and grab their attention.
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It might sound funny coming from a blog that focuses on Twitter all day, every day, but there are things that Twitter isn’t the greatest at. We admit it. Twitter isn’t the be-all-end-all social tool – it’s an amazing one for networking, learning, branding and much more, but it’s not great for absolutely everything.

Sometimes I’ve found myself in deep conversations with people on Twitter and I’ve felt restricted by the 140 character limit. I didn’t want to flood those followers who bother to check out my actual profile with a series of @mentions to the same person, nor could I fully express myself without breaking each thought into 5 or more tweets. So I moved the conversation off of Twitter – and here’s how you can do it, too.
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Follow Friday has been a Twitter phenomenon for years. People tweet out the usernames of other Twitter users that they think are worth following, in a way to give recognition to those sending out useful, funny, cool, interesting, insightful or otherwise stand-out tweets.

However, many people are misusing the #FollowFriday and #FF hashtags, and not getting the most out of Follow Friday. Here’s the one tip you need to follow if you want to participate effectively – and it will only take about 30 seconds to implement.
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Let me ask you a question. On Twitter, which of these is more important to you: getting a reply from somebody, or having them follow you back?

Most people would go with the latter, but it’s fundamentally wrong. And here’s why. Twitter is an open, public network. The reply mechanism works just as well whether I’m following you, you’re following me, or neither of us are following each other. A reciprocal follow is just a +1. Nothing more. The follow doesn’t make a lick of difference to the quality of the relationship.

Indeed, a follow, in and of itself, is essentially worthless.

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When you hit “update” on your smartphone’s Twitter app, get ready for some snazzy new updates – and for your phone to start pinging with additional notifications.
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An article showing you how to delete your Twitter profile might seem a little strange from an all-singing, all-dancing and very pro-Twitter blog such as AllTwitter, but there are legitimate reasons for wanting to remove a Twitter account on a permanent basis.

For example, the account may no longer be in use, or perhaps it was something that you only needed on a temporary basis. You might be running multiple accounts and one or more of them is now redundant. Or maybe – just maybe – you’ve given Twitter and a good go and have decided it just isn’t for you.

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It’s easy to sign up for Twitter. Right there on the homepage, you’ll notice the signup box: just enter your full name, email, and password and you’re on your way.

But what happens after you click the confirmation number in that email, and you’re treading into the open waters of hundreds of millions of other accounts, billions of tweets a week, and those weird little hashtags you’ve seen from time to time?

Here are three essential things you need to do right after you sign up for Twitter, to get the most out of our favorite 140-character network.
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