98 percent of charities and nonprofits in the U.S. are active on at least one social media site, with YouTube (97 percent), Facebook (92 percent) and Twitter (86 percent) most favoured, reveals new data from the University of Massachusetts Dartmouth Center for Marketing Research.
Pinterest (72 percent) and LinkedIn (57 percent) were also found to be popular in the study, and, perhaps surprisingly, three times as many charities use Snapchat (9 percent) as they do Tumblr (3 percent).
71 percent of respondents to the poll said that social media was “somewhat useful” or “very useful” for fundraising initiatives.
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