Just 12 percent of European consumers trust social networks more than they did a year ago, with almost half trusting them less, a change that is significantly above every other organisation – including financial institutions – reveals a new study.
21 percent of consumers’ trust in financial companies has increased in the past 12 months, although 31 percent trust them less. Indeed, all organisations in the Loudhouse Research for Orange poll have lost consumer trust year-on-year, but mobile, internet and app development companies all performed significantly better than social networks.
- 66% Concerned About Privacy on Facebook (23% Twitter, 35% Instagram) [STUDY]
- 99% of Social Media Posts Generate Almost no Engagement [STUDY]
- Just One Third of Marketers Say They Can Accurately Measure Social Media ROI [STUDY]
- 20% of Young Shoppers in the UK Have Purchased Through Facebook (9% via Twitter) [STUDY]