Have you uploaded a shiny new picture to act as your Twitter cover photo yet? No? Well don’t worry about it, because neither have 92 out of the top 100 brands in the world, either.
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Since Twitter first opened its doors to the public back in July 2006, pretty much everybody has been obsessed with a single number – namely, how many followers do you have?

Attractive as large follower counts can look, they are, and always have been, a false metric. Easily gamed (or bought), follower counts are, in many cases, indicative of nothing, and they certainly do not tell us anything about a user’s actual influence.

So there has to be a better way to do this… right?

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For a couple of years now, Twitter’s most-followed user list has been dominated by female pop singers. Six of the top ten Twitter users – Lady Gaga, Katy Perry, Rihanna, Britney Spears, Taylor Swift and Shakira – fit within that category, and if you include Justin Bieber (at #2) and Nicki Minaj (at #11), eight of Twitter’s top eleven most-followed personalities are pop stars, each of whom has tens of millions of followers.

But who do they follow on Twitter?

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Though we now know your tweets are not forever AND Twitter is supposed to be offering us the option to download all or our tweets some time soon, we would still like to give you another option for backing up your latest 3,200 tweets . . . just in case.

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Whether you love hockey, golf or women’s basketball, there’s likely a sportscaster on Twitter sharing the latest breaking news.

You don’t know where to find them? Sports Illustrated does – and they’ve created a list of the top 100 personalities to follow on Twitter!

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If you’re under the impression that once something is put on the web it’s there forever, you might be mistaken. New research suggests that when it comes to major events documented on social media, we’re losing up to 11 percent of our content every year.
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Twitter has been voted the fourth coolest brand in the UK, behind Apple and YouTube, who both fended off six-time winner Aston Martin, with the car manufacturer dropping down into third place.

CoolBrand’s annual survey of Britain’s most desirable brands, which is decided by 3,000 consumers and a panel of 39 experts, saw Twitter make the list for the first time, with Facebook failing to chart.

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Since it first opened its doors to the general public back in July 2006, Twitter has expanded rapidly around the world, quickly establishing itself as the de facto micro-blogging network in almost every major country.

In August we looked at a study that suggested, perhaps unsurprisingly, that the bulk of Twitter’s 500 million (and growing) registered membership was located in the USA, with some 141.8 million users.

But what about active users? Which country heads that table?

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Twitter’s CEO Dick Costolo has good news for the Twitterverse: by the end of this year, we’ll be able to download all of our past tweets.
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