Marketers have voted Facebook as the most marketing friendly social media platform, reveals a new study.
The Direct Marketing Association‘s inaugural social media scorecard polled 171 UK social marketers on their social channels of choice, asking them to rate each platform on its performance for planning, execution and optimisation of marketing strategies.
Facebook finished top with 4.39 points out of a maximum of 10, beating out LinkedIn (4.10 points) and Twitter (4.02 points).
YouTube (3.50 points) and Google+ (3.05 points) rounded out the top five.
“The Social media scorecard is crucial for marketers to make an informed decision when choosing social platforms for their campaign,” said Lynsey Sweales, member of the DMA Social Media Council and CEO of SocialB UK.
“For now, Facebook is the most marketing friendly platform in terms of functionality and post-campaign analysis but it will be interesting to see how this will change over the next 12 months. Only a handful of the marketers who took part in the survey were using image and video-based platforms such as Pinterest, Instagram, Vimeo and Snapchat, which is why the results aren’t included in the scorecard.”
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