At a moderated panel yesterday morning at the Center for Technology Innovation at Brookings, Twitter CEO Dick Costolo hinted at several key feature updates for the platform.
Most buzzed about was what he referred to as a “DVR mode” for Twitter, a way to filter the signal from the noise especially during live events.
Since there are currently more than 200 million active users every month on Twitter, the firehose of tweets makes consumption a challenge.
The days of the infamous Twitter “fail whale” are mostly past, but just because the site isn’t constantly crashing doesn’t mean it’s always a smooth and stable user experience.
“That ability to track and monitor the moments within an event, either as they happen or to catch up with them, is something we want to enhance. We want to make that experience even better, curating the moments within the event, the media from it, and making it that much easier to navigate.”
Imagine if you could see a recap of all the Twitter activity during the Oscars, or the Super Bowl, or the Olympics, after the fact.
But it’s a difficult balance to maintain between being the world’s town square, and just a mammoth aggregator of real-time content.
As Costolo explained at the Brookings event, Twitter is experimenting with a new live events tool that would preserve what he positively called the “roar of the crowd,” while highlighting the key moments to help people weed through that noise.
The “DVR mode” part of that live events tool would be something like a trackable display of graphic spikes as conversation ebbs and flows, a tool for Twitterers to use post-real-time.
It’s still in the testing phase but fits in with Twitter’s broader goal to become the default “second screen” TV application.
For more background on the hand-in-hand relationship of Twitter and TV, follow our social TV coverage here.
(Image via Shutterstock)
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