E-commerce has exploded, with 98% of retail brands present on Twitter and 81% of shoppers directly influenced by posts from friends on social media platforms.
In addition, ExactTarget posits that a retailer using big data to its full could increase operating margin by more than 60%.
No wonder U.S. online retail sales are expected to hit $370 billion by 2017.
To get a detailed play-by-play on social media and its impact on e-commerce growth, check out the following infographic, “How We Shop in 2013: The Growth of Ecommerce Marketing.”
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