AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Sorry Sports Fans, @ESPN Has Sent You Packing

Following @theonion’s still record 485,000 cull last month, ESPN (@espn) becomes the latest high-profile Twitter account to essentially start over and unfollow almost everybody in their network.

Sorry Sports Fans, @espn Has Sent You Packing

From 102,467 on May 12 to just 54 at the time of writing – a drop of 102,413 in about 48 hours. That’s a reduction of 99.94 per cent. It’s also a very smart move, as Twitter simply doesn’t work if you follow tens of thousands of people back.

And with the new Business Center toolkit on the horizon, there’s absolutely no need for brands to clutter up their screens with everybody and their uncle just because they might want to send over a direct message. My money’s on @wholefoods next.

Mediabistro Course

Get $25 OFF Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Get $25 OFF with code CLASS25Register now!