AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

The Social Media Statistics Of Fortune 500 Companies [INFOGRAPHIC]

Did you know that 62 percent of Fortune 500 companies have an active corporate Twitter account?

Perhaps surprisingly, this is ahead of those with an active Facebook Page (58 percent), but collectively the rapid growth of these channels, as well as the proliferation of corporate blogging (which, while still a force, has been stalled by the social media rise), is indicative of a broader, sweeping change in the ways that businesses are using these tools to connect and engage with their customers. Which is great news not only for the end user, who is now empowered to liaise with brands directly (and openly), demanding better service and products, but also for marketers, who can tailor and scale campaigns to a degree that is unparalleled in history.

This infographic from Go Gulf takes a closer look at the social media statistics of Fortune 500 companies.

(Source: Go Gulf. Social networking image via Shutterstock.)

Mediabistro Course

Twitter Marketing

Twitter MarketingStarting November 3, learn how to reach influencers, build followers, and engage a community in your brand! Taught by the former marketing director at Conde Nast Digital, Jim Hopkinson will teach you how to use analytics to measure your success, use hashtags to direct conversations, and optimize your tweet schedule to make sure you're reaching your followers when they're listening. Register now!