When you get good news, do you quickly take to Twitter to share it with your followers? If you do, you’re not alone: a new study shows that Twitter is used more for good news, while phones are the technology of choice for sharing bad news.
A new study, which was published in the journal Computers in Human Behavior, explores how people share using new media. The researchers wanted to understand what media people chose when sharing important life events, and how they feel when they share these events using their medium of choice.
The study included 300 undergraduate students at UW-Madison. Participants used a daily diary to track how sharing certain information made them feel, detailing exactly what they shared and the media through which they shared it.
Ultimately, nearly 70 percent of the sharing of important personal news was done via media, like Twitter, Facebook or texts.
Interestingly, the study found that people chose to share their news on media that met their psychological needs: positive events were shared through Twitter or text most often. The study hypothesized that this may be because these media are readily available for people to share their good news immediately, and recipients don’t need to respond right away.
But when sharing negative news, participants most often chose to call others using a phone, a more intrusive medium that requires an immediate response.
For those who chose to share their positive news on media like Twitter, the study found that this compounded the happiness they felt, simply because telling someone else good news makes a person even happier.
(Good/bad image via Shutterstock)
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