Facebook’s share of mobile internet ad revenues is expected to reach 15.8 percent in 2013, up considerably from just 5.35 percent last year, which represents a remarkable rise given that the company had no presence in the mobile ad space as recently as 2011, reports eMarketer.
Twitter, too, has seen its overall share increase, but it’s a fraction of that of Facebook, and is expected to reach 1.85 percent this year, up from 1.57 percent in 2011. Both firms are dwarfed by Google, which controls 53.17 percent of the space which, amazingly, is also up from 2012.
Google also tops net digital ad revenue share worldwide across all devices (desktop, laptop, mobile and tablets), with its 32.84 percent share significantly above that of Facebook (5.41 percent) and Twitter (0.50 percent).
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