HootSuite Keeps Getting Better And Better

Tons of new features in the latest build of HootSuite, which was released earlier today, including:

  • A completely redesigned interface (which I have to say looks fantastic and gives you a lot more screen space to work with)
  • A choice of three new themes (I’ve gone for Blue Steel)
  • Google Analytics integration
  • GeoSearch
  • Drag & Drop Upload – in Chrome, Firefox and Safari, simply drag a file from the desktop to the message box and it automatically uploads and provides a shortened link
  • Enhanced Facebook integration
  • Twitter-style retweets (ON by default – I switched it off, but it’s nice to have the option, although I’d prefer it if this was offered each time you clicked the RT button)
  • Language support
  • HTML5 ensures your social streams display even faster

It all looks brilliant, and I’ve only just started playing around with the features. I particularly like the improvements they’ve made to the profile pop-ups, and everything feels really slick and modern.

What’s still missing is Bit.ly support. Maybe next time HootSuite, eh?

UPDATE: A few people have asked me how you get back the old-style retweets. Click on the Owl icon at the top-left of HootSuite, and select Settings > Preferences and uncheck the ‘use Twitter web retweets’ box.

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