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‘Difficult To Work With’ Jack Dorsey Takes ‘Reduced’ Role At Twitter

A little over 18 months ago, in a move that was widely applauded by industry pundits and analysts, Twitter co-founder Jack Dorsey returned as Executive Chairman of the micro-blogging company after stepping down as CEO five months previously.

(Although, really, he’d actually been in the wilderness and taken a back seat for some time.)

Dorsey, of course, is also founder of Square, and, at the time, pledged to continue his prominent role at both companies.

Not no more.

In this interesting New York Times bio piece on Twitter CEO Dick Costolo, Nick Biliton reveals a number of interesting tidbits about a change of direction at Twitter, Inc, which includes less responsibility for Dorsey.

Mr. Dorsey’s role has since been reduced after employees complained that he was difficult to work with and repeatedly changed his mind about product directions. He no longer has anyone directly reporting to him, although he is still involved in strategic decisions.

Mr. Dorsey declined to comment on how people feel about working with him. But, in a statement, he said he considered Mr. Costolo to be one of Twitter’s founders. “He’s had a dramatic impact on the company and the culture,” Mr. Dorsey said. “He’s questioned everything we started with and made it better.”

Mr. Costolo says he looks to Mr. Dorsey for ideas and sometimes has to pull them out of him. Although Mr. Dorsey is a regular on the media circuit, appearing on CNN, as well as “Charlie Rose” and other programs, he tends to be quiet in meetings.

“Dick does a good job of saying ‘Jack, what do you think?’ ” says Michael Sippey, director of consumer product at Twitter. Mr. Sippey works with Mr. Dorsey to make sure that new features are “Twittery.”

The article also includes the revelation that Costolo has some history in stand-up comedy, and takes a look at how the global culture of Twitter has had an almost meta impact on the company itself, with everything from the conference rooms to the lunchtime menu being slowly-but-surely Twitterized.

(Source: NY Times.)

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