New To Twitter Lists: Descriptions (bye bye, #followfriday)

As well as improving the overall look of the pages, Twitter has added a way to include descriptions to each of your lists, something I felt was an oversight back in my original look at the feature.

It’s absolutely worth taking a moment to accurately add a brief note to each of your lists. Give people a reason to sign up.

This naturally will lead to a better way to search lists, too – it’s much easier to interpret a sentence or two than it is (what is often) a fairly non-descriptive list name.

Moreover, this may well be the final nail in the coffin of #followfriday.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.