Considering switching your Android device for a Windows phone? Now’s your chance – as long as you’re willing to say something nasty about your old phone.
Microsoft is running a semi-unofficial-but-still-official Twitter campaign to give away free Windows Phones to Twitter users who slag off Android.
A tweet from Ben Rudolph, a self-described “Windows Phone (and Windows PC) Evangelist” started the contest:
— Ben Rudolph (@BenThePCGuy) December 12, 2011
He went on to tweet later that the top 5 best (or worse) #DroidRage stories would win. There are over a hundred entries thus far, and Rudolph has been retweeting some of the more humorous.
— Joshua Ware (@JDWMolecular) December 12, 2011
— Chad Gruka (@chadgruka) December 13, 2011
@BenThePCGuy Andriod doesnt need new malware/virus,it is already infected with TSW(terribly slow ware)
— Harsha Vardhan (@harsha_g11) December 13, 2011
The campaign has been acknowledged by the official Microsoft Twitter account, so it is at least-semi-official in nature.
No word yet on when the contest will end, but Rudolph signed off last night with a promise to continue reading and retweeting the best Android-hating stories today.
This might not be the most goodwilled contest out there, but it seems to be effective. Asking your followers to dis your competitor while dangling a free phone in front of them does two things: it diminishes your competitors and potentially creates new customers from those dissatisfied with Android.
What do you think? Is this contest a smart marketing move, or slimy advertising? Let us know in the comments below.
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