If you’re a news junkie, or just want to be up-to-date on what’s going on in the world, you’ve got to try Muck Rack. It’s a platform that gathers, filters and analyses tweets from journalists around the world, and it’s a must-use for anyone in the news or communication industry.
By following what journalists are talking about on Twitter, you’ll have access to a real-time stream of some of the most valuable, informed and current information out there.
Muck Rack’s homepage, “The Newsroom”, looks much like a digital newspaper. It features prominent stories that journalists are talking about right now on Twitter, including the article or link to the story as well as related tweets from journalists sharing the story below.
It also includes an at-a-glance list of the top publications on Twitter on the left sidebar, and trending topics and featured journalists on the right.
If you’re just into browsing the latest news, Muck Rack is for you. But if you want to dig deeper, you should consider Muck Rack Pro.
The Pro version is a new addition to Muck Rack, and allows you to perform searches, browse media lists and set up email alerts for keywords. It’s these email alerts that I’m particularly interested in: imagine getting an up-to-the-minute digest of the latest tweets from journalists about the topics you find most interesting, or whenever a journalist mentions your brand.
Pro is free for journalists, and costs upwards of $99 per month for communications and social media types interested in tracking what journalists are saying about their company, competitors and industry.
And if you think that checking the Muck Rack site every day for curated news is a bit much, you can always subscribe to Muck Rack Daily, a once-a-day digest of what journalists have been talking about for the past 24 hours, delivered to your inbox.
This site really is an invaluable tool for anyone in the business of news or just plain interested in what news is making the rounds among journalists themselves.
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