The women’s Olympic gold medal soccer game between the United States and Japan just aired in London.
How did Twitter respond to this highly anticipated match up? We have an infographic that shows you!
USA scored the first goal of the game in the 8th minute of play, and the final score was 2-1, with the United States emerging victorious.
The folks at TweetReach analyzed the data and share that “711,646 tweets were posted during the 2-hour soccer game from 433,797 different Twitter accounts.”
The most exciting moment during the game was at 19:55 UTC when Carli Lloyd scored the second US goal, which hit a peak of nearly 12K tweets per minute. At the end of the game, celebratory tweets about USA’s win skyrocketed up to around 22K tweets per minute. [And] 261K tweets were posted about Team USA and 8K tweets were posted about Team Japan*.
“Twitter is a powerful tool for understanding fans’ reactions to sporting events in the moment, as they happen,” said Union Metrics CEO Hayes Davis. “This is even more interesting for an event like the Olympics with its global audience and worldwide sponsors. Real-time social media like Twitter have changed how fans engage with the game and each other.”
Have you been tweeting about the Olympics?
(Soccer image from Shutterstock)
- The ROI of Social Selling [INFOGRAPHIC]
- How 5 Brands Are Using Twitter in Latin America [INFOGRAPHIC]
- The Art of Smoasting: How to Boast on Social Media Like a Pro [INFOGRAPHIC]
- Social Media, Great Content and Email Marketing - The Anatomy of a Perfect Event [INFOGRAPHIC]