Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.
GlobalWebIndex surveyed internet users aged 16-64 and found that 28 percent of all time spent online is consumed by social media, which equates to about 1.69 hours each and every day.
Now, here’s where the study gets interesting, and somewhat confusing – the second most popular online activity in the poll is micro-blogging, which takes up 13 percent of our time.
Micro-blogging? That’s Twitter, right? Which means for the purposes of this study, then (a) Twitter isn’t a social network, but (b) it’s still massively important as a source of time suckage. Especially as reading/writing blogs only uses up 9 percent of our time (and blog posts can take ages to write… and read).
Check the visual below for more detail.
- 92% of Marketers Say Social Media is Important for Their Business [INFOGRAPHIC]
- The Majority of all Social Media Users are From Outside the United States [STUDY]
- The Best (And Worst) Airlines According To Twitter [STUDY]
- 29% use Twitter in Ireland (Facebook: 61%, Snapchat: 22%, Instagram: 18%, Tinder: 6%, Vine: 4%)