The results of the 6th annual Social Recruiting Survey from social recruiting platform Jobvite reveal that LinkedIn is unsurprisingly recruiters’ top resource for vetting candidates, with Twitter coming in third to Facebook’s second.
In 2013, 55% of recruiters turn to Twitter and 65% turn to Facebook, compared to 54% Twitter and 66% Facebook in 2012. That slight bump for Twitter could be due to the platform’s increasing weight on consumer marketing and advertising.
In terms of recruiters using social networks to find qualified applicants, Facebook is used by 65% to showcase the company’s brand, followed by Twitter at 47%.
These percentages are bound to continue to increase, due to the fact that the survey projects a 73% increase in social recruiting investment this year.
More results from the Social Recruiting Survey:
- The World of Social Media 2014: Statistics, Facts & Figures [INFOGRAPHIC]
- Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]
- Your New Social Media Strategy: Attract, Engage, Convert & Monitor [INFOGRAPHIC]
- What we Learned About Social Media in 2014 [INFOGRAPHIC]